Pharmaceutical deveoplment is a big-risk undertaking, in which many promising leads prove
disappointing - ANSWER true
Pharmaceutical sales are highest in which geographical regions - ANSWER The U.S., Western
Europe, and Japan
The U.S. accounts for about ____ of the world's pharmaceutical revenues - ANSWER 50%
Which off the following has fueled recent growth in the pharmaceutical industry - ANSWER
population growth and increased life expectancies
According to your manual, which statement accurately describes the predicted relationship
between pharmaceutical companies and genomic research facilities - ANSWER partnerships
between pharmaceuitcal companies and genomic companies will not prove immediately
profitable
prescription drug therapy is not cost-effective for insurance companies and healthcare providers
- ANSWER false
the high price of healthcare is explained by the high price of medicines - ANSWER false
one of the oldest and least efffective pharmaceutical marjeting techniques is DTC (direct-to-
consumer) advertising - ANSWER false
,what influences the number of districts in a region - ANSWER the region's population
what is an example of the regionalization off healthcare delivery systems - ANSWER California
and Florida have difffernet perscription reimbursment policies
the heart of pharmaceutical sales is the regional manager - ANSWER false
most DMs did not start as representatives - ANSWER false
how many territories are in a typical district - ANSWER 8 to 12
what is the most effective method for grabbing market share - ANSWER comparative selling
pharmaceutical reps mainly visit pharmacies - ANSWER false
it usually only takes 1-2 calls to a physician before he or she commits to prescribing your
product - ANSWER false
the pharmacist may dispense a product other than what the physician prescribed - ANSWER
true
according to chapter 12 of your manual, which of the following would classify as "payers" -
ANSWER employers
according to your manual, what defines "ethical pharmaceutical companies - ANSWER
researching and developing novel drugs
, one of the most diappointing results of the pharmaceutical industry's continued investment in R
& D is the few new drugs being approved and in development - ANSWER false
thanks to modern medicines, how long are people newly diagnosed with HIV expected to live -
ANSWER another 50 years
how much has the average american lifespan increased since 1890 - ANSWER almost 30 years
what is a treatment group - ANSWER A group of patients assigned to receive a specified
treatment
what is the main difference between a blinded and double-blinded study - ANSWER in a double
blinded study, neither the study staff nor the study participants know which subjects are in the
experimental group and which are in the control
what does "asymptomatic" mean - ANSWER not exhibiting signs or symptoms
what term denotes the study of bodily functions (as opposed to structures) - ANSWER
physiology
In its broadest definition, a drug is any substance that produces a physical or psychological
change in the body - ANSWER true
how does the federal food, drug and cosmetic act (FFDCA) define a drug - ANSWER any
substance intended for use in the diagnosis, cure, mitigation, treatment or prevention off
disease, or a substance other than food intended to affect the structure or function of the body
which statement about vitamins is correct - ANSWER most of the bodys required vitamins must
be taken in from outside the body