SPT-370 Midterm Review Exam
Questions and Answers
GCU club offering free drink for an instagram follow is an example of what
marketing mix? - -promotion
- In the term of "entertainment" who is generally not considered an
entertainer? - -Taylor Swift & Michael Jordan
- The 4 or 5 marketing elements of product, place, price, and promotion
(people) are known as... - -Marketing Mix
- TRUE OR FALSE: Psychographic segmentation divides markets into physical
locations. - -FALSE
- When a Raider fan buys a Jimmy G jersey at a game, that is considered an
__________ purchase. - -Emotional
- The process of "digging up" data and arranging it in a useful way is known
as? - -Data Mining
- The process of using computer programming and incorporating statistics to
organize data into meaningful patterns is? - -Analytics
- Soft data is ____ - -Data based on an educated guess
- Successful salespeople must understand..... - -their customers, the
competition, and the product/service they sell
- A group of consumers within a larger market who share one or more
characteristics are called? - -Market Segment
- Once a business specifies a group it wants to reach, that group is then
referred to as.... - -Target Market
- There are 6 steps to the sales process. One is missing. Preapproach,
approach, demonstration, answering q's, follow up. - -closing the sale
- Contacting potential customers at random is ________? - -Cold calling
- TRUE OR FALSE: Supply and demand have no effect on pricing? - -FALSE
- ___________ is an attempt to appeal to a large, general group of consumers.
- -Mass marketing
Questions and Answers
GCU club offering free drink for an instagram follow is an example of what
marketing mix? - -promotion
- In the term of "entertainment" who is generally not considered an
entertainer? - -Taylor Swift & Michael Jordan
- The 4 or 5 marketing elements of product, place, price, and promotion
(people) are known as... - -Marketing Mix
- TRUE OR FALSE: Psychographic segmentation divides markets into physical
locations. - -FALSE
- When a Raider fan buys a Jimmy G jersey at a game, that is considered an
__________ purchase. - -Emotional
- The process of "digging up" data and arranging it in a useful way is known
as? - -Data Mining
- The process of using computer programming and incorporating statistics to
organize data into meaningful patterns is? - -Analytics
- Soft data is ____ - -Data based on an educated guess
- Successful salespeople must understand..... - -their customers, the
competition, and the product/service they sell
- A group of consumers within a larger market who share one or more
characteristics are called? - -Market Segment
- Once a business specifies a group it wants to reach, that group is then
referred to as.... - -Target Market
- There are 6 steps to the sales process. One is missing. Preapproach,
approach, demonstration, answering q's, follow up. - -closing the sale
- Contacting potential customers at random is ________? - -Cold calling
- TRUE OR FALSE: Supply and demand have no effect on pricing? - -FALSE
- ___________ is an attempt to appeal to a large, general group of consumers.
- -Mass marketing
