SPMT 370 Midterm review Exam
Questions with Answers
avid fan - -fan with stronger than average loyalty, enthusiasm, and puts
more energy and time into being a fan
- socialization - -process which people learn attitudes, values, and actions
appropriate as a member of society
- need for inner peace - -in self actualization category of maslow's hierarchy
of needs; a fans desire
- high context communication - -useful to sport professionals when
interacting with fans from cultures that are from cultures and reliant on body
language
- what percentage of communication is nonverbal - -70%
- time periods across sport fan socialization life cycle - -- Childhood (birth-
9yrs)
- adolescence (10-18 yrs)
-young adults (college through 20s)
- emotional inteligence - -ability to effectively understand oneself and
others, cope woth immediate surroundings
- psychographic - -researchers gather data and include fans spending
habits, hobbies, thoughts, and values
- situation based involvment - -fans go to sport event based on specific
event or something special happening (ex- superbowl)
- Flutie Effect - -having a successful sports team increases exposure and
undergrad enrollment
- management information system - --pro sports teams use this to collect
and store fan related information
- consumer behavior - -greater understanding, marketers develop
promotional activity and greater effectiveness in influencing people to buy
more service
- emotion based - -high involvement fan segment
Questions with Answers
avid fan - -fan with stronger than average loyalty, enthusiasm, and puts
more energy and time into being a fan
- socialization - -process which people learn attitudes, values, and actions
appropriate as a member of society
- need for inner peace - -in self actualization category of maslow's hierarchy
of needs; a fans desire
- high context communication - -useful to sport professionals when
interacting with fans from cultures that are from cultures and reliant on body
language
- what percentage of communication is nonverbal - -70%
- time periods across sport fan socialization life cycle - -- Childhood (birth-
9yrs)
- adolescence (10-18 yrs)
-young adults (college through 20s)
- emotional inteligence - -ability to effectively understand oneself and
others, cope woth immediate surroundings
- psychographic - -researchers gather data and include fans spending
habits, hobbies, thoughts, and values
- situation based involvment - -fans go to sport event based on specific
event or something special happening (ex- superbowl)
- Flutie Effect - -having a successful sports team increases exposure and
undergrad enrollment
- management information system - --pro sports teams use this to collect
and store fan related information
- consumer behavior - -greater understanding, marketers develop
promotional activity and greater effectiveness in influencing people to buy
more service
- emotion based - -high involvement fan segment
