k201 Lecture Final Exam Questions And Answers Latest 2025.docx

k201 Lecture Final Exam Questions And
Answers Latest 2025
Facebook, Twitter, LinkedIn, and Google are all social media (SM)
application providers. (T or F) - - -
correct answer ✅True


Data and responses to data that are contributed to social media
(SM) sites by users and SM sponsors are referred to as ________.
A secondary data
B content data
C connection data
D continuous data - - -
correct answer ✅B. Content Data


Social CRM is a(n) ________ process.
A structured and controlled
B uncontrolled but structured
C unstructured but controlled
D unstructured and uncontrolled - - -
correct answer ✅C. Unstructured but controlled


________ is the dynamic social media process of employing users
to participate in product design or product redesign.

,k201 Lecture Final Exam Questions And
Answers Latest 2025
A Crowdsourcing
B Outsourcing
C Homesourcing
D Showrooming - - -
correct answer ✅A. Crowdsourcing


________ is the investment in social relations with the expectation
of returns in the marketplace.
A Social stock
B Market stock
C Media capital
D Social capital - - -
correct answer ✅D. Social Capital


Which of the following best represents the value of social capital?


A. Number of Relationships × Relationship Strength × Entity
Resources

, k201 Lecture Final Exam Questions And
Answers Latest 2025
B. Entity Resources - (Number of Relationships + Relationship
Strength)


C. Number of Relationships - Relationship Strength - Entity
Resources


D. (Number of Relationships × Relationship Strength) / Entity
Resources - - -
correct answer ✅A. Number of Relationships × Relationship
Strength × Entity Resources


The ________ revenue model offers users a basic service for free,
and then charges a premium for upgrades or advanced features.
A freemium
B pay-per-click
C licensing
D premium - - -
correct answer ✅A. freemium


Most social media companies rely on ________ for revenue.
A software license fees