SPMT 370 Waltemyer Unit
1 test Questions and
Answers Fully Solved 100%
product, time to make a decision
functional quality organization/employee helpfullness
ease of parking, entrance, and movenement through, the venue
the breadth and depth of options
Hedonic Value value derived from the gratification that comes from some task
Homeostasis prevention focused (Utilitarian)
, impulsive shopping spontaneous activities characterized by a diminished regard for consequences,
spontaneity, and a desire for immediate self-fulfillment
Individuals significant others (family, friends, any other close relationships)
Marketing Implications Repeat marketing communications,
Provide helpful and relevant info,
Reduce time pressure,
Reduce the time needed for purchase and/or learning about a product or service
Maslow's Hierarchy of Needs (level 1) Physiological Needs, (level 2) Safety and Security, (level 3)
Relationships, Love and Affection, (level 4) Self Esteem, (level 5) Self Actualization
mico-culture a group of people who share similar values, interests, and tastes that are subsumed
within a larger culture
Motivation inner reasons that provide energy needed to achieve a goal
Need/want satisfaction is subjective and dynamic
Perc4 P's Product, Price, Place, Promotion
Affective emotional connection with product or brand (Favorite sports team)
affective quality
aquisitional shopping activities oriented toward a specific, intended purchase or purchases
Are sport products a want or need? they are a want
1 test Questions and
Answers Fully Solved 100%
product, time to make a decision
functional quality organization/employee helpfullness
ease of parking, entrance, and movenement through, the venue
the breadth and depth of options
Hedonic Value value derived from the gratification that comes from some task
Homeostasis prevention focused (Utilitarian)
, impulsive shopping spontaneous activities characterized by a diminished regard for consequences,
spontaneity, and a desire for immediate self-fulfillment
Individuals significant others (family, friends, any other close relationships)
Marketing Implications Repeat marketing communications,
Provide helpful and relevant info,
Reduce time pressure,
Reduce the time needed for purchase and/or learning about a product or service
Maslow's Hierarchy of Needs (level 1) Physiological Needs, (level 2) Safety and Security, (level 3)
Relationships, Love and Affection, (level 4) Self Esteem, (level 5) Self Actualization
mico-culture a group of people who share similar values, interests, and tastes that are subsumed
within a larger culture
Motivation inner reasons that provide energy needed to achieve a goal
Need/want satisfaction is subjective and dynamic
Perc4 P's Product, Price, Place, Promotion
Affective emotional connection with product or brand (Favorite sports team)
affective quality
aquisitional shopping activities oriented toward a specific, intended purchase or purchases
Are sport products a want or need? they are a want
