MBA 706 MIDYEAR EXAM 2025/2026 GRADED A+
QUESTIONS AND 100% ANSWERS
Define Targeting - The process of identifying customers for whom the company will optimize its
offering.
Define Mass Marketing - The firm ignored segment differences and goes after the whole market with
one offer
Targeted Marketing - Sell different products to all the different segments of the market
One-to-one approach - Each market segment comprises a single customer
Mass Customization - The ability of a company to meet each customer's requirements - to prepare
on a mass basis individually designed products, services, programs, and communications
Strategic Targeting - Focuses on customers whose needs the company can fulfill by ensuring that its
offerings are customized to their needs
Tactical Targeting - Identifies the ways in which the company can reach these strategically important
customers
Target Compatibility - Can the company create superior value for target customers?
A reflection of the company's ability to outdo the competition in fulfilling the needs of target
customers
Targeting attractiveness - Can these customers create superior value for the company?
The ability of a market segment to create superior value for the company
Monetary and Strategic Value
, Core competency - - A source of competitive advantage and makes a significant contribution to
perceived customer benefits
- Has applications in a wide variety of markets
- Is difficult for competitors to imitate
Monetary Value - Consists of the capability of customers to engender profits for the company.
Includes both revenues of particular customer segment generates and the costs of serving these
customers
Customer revenues - Involve money received by the company from customers for the right to own or
use its offering
Costs of serving target customers - Include the expense of tailoring the offering's benefits to the
needs of target customers, along with communication and delivering the offering to them
Strategic Value - Refers to nonmonetary benefits that customers bring to the company.
Social, Scale, Information
Social Value - Reflects the influence of target customers for their social networks and abilities to
impact the opinions of other buyers as for the revenues they offer to the company
Scale Value - Denotes the benefits derived from the scale from the company's operations
Information Value - Is the worth of the info that customers provide.
Tactical Targeting - -Demographic
-Geolocation
-Behvaioral
-Psycholographical
Demographic factors - include age, gender, income, occupation, level of education, religion, ethnicity,
nationality, employment status, population density (urban or rural), social class, household size, and
stage in the life cycle.
QUESTIONS AND 100% ANSWERS
Define Targeting - The process of identifying customers for whom the company will optimize its
offering.
Define Mass Marketing - The firm ignored segment differences and goes after the whole market with
one offer
Targeted Marketing - Sell different products to all the different segments of the market
One-to-one approach - Each market segment comprises a single customer
Mass Customization - The ability of a company to meet each customer's requirements - to prepare
on a mass basis individually designed products, services, programs, and communications
Strategic Targeting - Focuses on customers whose needs the company can fulfill by ensuring that its
offerings are customized to their needs
Tactical Targeting - Identifies the ways in which the company can reach these strategically important
customers
Target Compatibility - Can the company create superior value for target customers?
A reflection of the company's ability to outdo the competition in fulfilling the needs of target
customers
Targeting attractiveness - Can these customers create superior value for the company?
The ability of a market segment to create superior value for the company
Monetary and Strategic Value
, Core competency - - A source of competitive advantage and makes a significant contribution to
perceived customer benefits
- Has applications in a wide variety of markets
- Is difficult for competitors to imitate
Monetary Value - Consists of the capability of customers to engender profits for the company.
Includes both revenues of particular customer segment generates and the costs of serving these
customers
Customer revenues - Involve money received by the company from customers for the right to own or
use its offering
Costs of serving target customers - Include the expense of tailoring the offering's benefits to the
needs of target customers, along with communication and delivering the offering to them
Strategic Value - Refers to nonmonetary benefits that customers bring to the company.
Social, Scale, Information
Social Value - Reflects the influence of target customers for their social networks and abilities to
impact the opinions of other buyers as for the revenues they offer to the company
Scale Value - Denotes the benefits derived from the scale from the company's operations
Information Value - Is the worth of the info that customers provide.
Tactical Targeting - -Demographic
-Geolocation
-Behvaioral
-Psycholographical
Demographic factors - include age, gender, income, occupation, level of education, religion, ethnicity,
nationality, employment status, population density (urban or rural), social class, household size, and
stage in the life cycle.
