DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
b b b b b b b b b
Chapter 02 b
b Developing Marketing Strategies and A Marketing Plan
b b b b b b
Trueb/bFalsebQuestions
1. StrongbsupplierbrelationsbandbefficientbsupplybchainsbhelpbfirmsbsuchbasbWalmartbachieve
b operationalbexcellence.
True False
2. Tobbuildbabsustainablebcompetitivebadvantage,bcompaniesbshouldbfocusbonbabsinglebstrategy.
True False
3. Itbisbnotbalwaysbnecessarybtobgobthroughballbthebstepsbinbthebmarketingbplanningbprocess.
True False
4. Abmissionbstatementbdescribesbthebspecificbactionsbabfirmbwillbtakebtobachievebitsbgoals.
True False
5. iTunesbsoftwarebisboftenbcreditedbwithbthebsuccessbofbthebApplebiPodbMP3bplayer,bbecausebitbmadeb
thebiPodbeasierbtobusebthanbcompetingbplayersbandbwasbdifficultbforbcompetitorsbtobduplicate.bThisbis
b anbexamplebofbabsustainablebcompetitivebadvantage.
True False
6. STPbrefersbtobsegmentation,btesting,bandbpromotion.
True False
2-1
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HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
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b b b b b b b b b
7. ThebcomponentsbofbabSWOTbanalysisbarebstrengths,bweaknesses,bopportunities,bandbtactics.
True False
8. Firmsbarebtypicallybmorebsuccessfulbwhenbtheybfocusbonbopportunitiesbthatbbuildbonbtheirbstrengths
b relativebtobthosebofbtheirbcompetition.
True False
9. Duke'sbisbabsurfer-
themedbrestaurantbchainbinbHawaii.bMostbofbitsbcustomersbarebtourists.bInbabSWOTbanalysisbforbDuke
's,bthebpossibilitybthatbthebrecessionbmightbcutbbackbonbtourismbinbHawaiibwouldbbebconsideredbabwe
akness.
True False
10. Pricebshouldbbebbasedbonbthebvaluebthatbthebcustomerbperceives.
True False
11. GeraldobmanagesbthebelectricalbturbinebenginebdivisionbofbGeneralbElectricbCorporation.bHebmakes
b mostbdecisionsbindependently,bwithoutbconsultingbheadquarters.bGeraldobmanagesbabstrategicbb
usinessbunit.
True False
12. Thebstrategicbplanningbprocessbalwaysbproceedsbsequentiallybthroughbthebfivebsteps.
True False
13. Isaacbisblookingbforbwaysbtobofferbnewbgoodsbandbservicesbtobhisbexistingbcustomers.bHebisbpursuing
b abmarketbdevelopmentbstrategy.
True False
2-2
Copyrightb©b2017bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
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b b b b b b b b b
14. SanDisk'sbMP3bplayerbproductblineb(calledbthebSansa)bhasbablowbrelativebmarketbshare.bThebMP3
b playerbmarketbisbexpectedbtobdeclineboverbthebnextbfewbyears.bInbthebBostonbConsultingbGrou
pb(BCG)bportfoliobanalysis,bthebSansabwouldbbebconsideredbabdog.
True False
15. Theb"implementbmarketingbmix"bstepbofbthebstrategicbmarketingbplanningbprocessbisbpartbofbthe
b controlbphase.
True False
16. Relativebmarketbsharebisbanbexamplebofbabmarketingbmetric.
True False
17. Productbpenetrationbisbonebofbthebfourbmajorbgrowthbstrategies.
True False
MultiplebChoicebQuestions
18. Ifbabfirmbwantsbtobdevelopbabsustainablebcompetitivebadvantage,bitbshould
A. beginbanbaggressivebcampaignbtobbuybupbcompetitors.
B. copybthebinnovativebfeaturesbofbotherbfirmsbthatbarebattractivebtobcustomers.
C. examinebitsboperationsbandbcustomerbrelationsbtobidentifybsignificantbthingsbcompetitorsbcannot
b easilybcopy.
D. increasebitsbmarketingbbudgetbsobthatbitboutspendsbitsbcompetitors.
E. arrangebtobmeetbwithbcompetitorsbtobdiscussbhowbtobavoidbdirectbcompetition.
2-3
Copyrightb©b2017bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
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b b b b b b b b b
19. Whichbofbthebfollowingbisbnotbonebofbthebfourboverarchingbstrategiesbtobcreatebandbdeliverbvalueband
b tobdevelopbsustainablebcompetitivebadvantages?
A. locationalbexcellence
B. customerbexcellence
C. operationalb excellence
D. productbexcellence
E. planningbexcellence
20. WhenbRamona,bthebkeynotebspeakerbatbabmajorbbusinessbleaders'bconference,barrivedbinbthebmiddle
b ofbthebnightbatbthebRitz-Carlton,bshebwasbexhaustedbandbherbsuitbwasbwrinkledbfrombherb10-
hourbplanebtrip.bThebnightbclerkbfoundbsomeonebtobdrybcleanbRamona'sbsuitbandbhavebitbreadybforbh
erbmorningbpresentation.bShebhasbbeenbabloyalbRitz-
Carltonbcustomerbeverbsince.bInbthisbexample,bRitz-bCarltonbdemonstratedbthebmacrobstrategybof
A. customerbexcellence.
B. operationalb excellence.
C. productbexcellence.
D. promotionalbexcellence.
E. globalbexcellence.
21. Takingbstepsbtobencouragebcustomerbloyaltybisbthebfocusbofbdevelopingbthebmacrob strategybof
excellence.
A. operational
B. locational
C. customer
D. product
E. service
2-4
Copyrightb©b2017bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
mynursytest.store
b b b b b b b b b
Chapter 02 b
b Developing Marketing Strategies and A Marketing Plan
b b b b b b
Trueb/bFalsebQuestions
1. StrongbsupplierbrelationsbandbefficientbsupplybchainsbhelpbfirmsbsuchbasbWalmartbachieve
b operationalbexcellence.
True False
2. Tobbuildbabsustainablebcompetitivebadvantage,bcompaniesbshouldbfocusbonbabsinglebstrategy.
True False
3. Itbisbnotbalwaysbnecessarybtobgobthroughballbthebstepsbinbthebmarketingbplanningbprocess.
True False
4. Abmissionbstatementbdescribesbthebspecificbactionsbabfirmbwillbtakebtobachievebitsbgoals.
True False
5. iTunesbsoftwarebisboftenbcreditedbwithbthebsuccessbofbthebApplebiPodbMP3bplayer,bbecausebitbmadeb
thebiPodbeasierbtobusebthanbcompetingbplayersbandbwasbdifficultbforbcompetitorsbtobduplicate.bThisbis
b anbexamplebofbabsustainablebcompetitivebadvantage.
True False
6. STPbrefersbtobsegmentation,btesting,bandbpromotion.
True False
2-1
Copyrightb©b2017bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
mynursytest.store
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b b b b b b b b b
7. ThebcomponentsbofbabSWOTbanalysisbarebstrengths,bweaknesses,bopportunities,bandbtactics.
True False
8. Firmsbarebtypicallybmorebsuccessfulbwhenbtheybfocusbonbopportunitiesbthatbbuildbonbtheirbstrengths
b relativebtobthosebofbtheirbcompetition.
True False
9. Duke'sbisbabsurfer-
themedbrestaurantbchainbinbHawaii.bMostbofbitsbcustomersbarebtourists.bInbabSWOTbanalysisbforbDuke
's,bthebpossibilitybthatbthebrecessionbmightbcutbbackbonbtourismbinbHawaiibwouldbbebconsideredbabwe
akness.
True False
10. Pricebshouldbbebbasedbonbthebvaluebthatbthebcustomerbperceives.
True False
11. GeraldobmanagesbthebelectricalbturbinebenginebdivisionbofbGeneralbElectricbCorporation.bHebmakes
b mostbdecisionsbindependently,bwithoutbconsultingbheadquarters.bGeraldobmanagesbabstrategicbb
usinessbunit.
True False
12. Thebstrategicbplanningbprocessbalwaysbproceedsbsequentiallybthroughbthebfivebsteps.
True False
13. Isaacbisblookingbforbwaysbtobofferbnewbgoodsbandbservicesbtobhisbexistingbcustomers.bHebisbpursuing
b abmarketbdevelopmentbstrategy.
True False
2-2
Copyrightb©b2017bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
b b b b b b b b b
14. SanDisk'sbMP3bplayerbproductblineb(calledbthebSansa)bhasbablowbrelativebmarketbshare.bThebMP3
b playerbmarketbisbexpectedbtobdeclineboverbthebnextbfewbyears.bInbthebBostonbConsultingbGrou
pb(BCG)bportfoliobanalysis,bthebSansabwouldbbebconsideredbabdog.
True False
15. Theb"implementbmarketingbmix"bstepbofbthebstrategicbmarketingbplanningbprocessbisbpartbofbthe
b controlbphase.
True False
16. Relativebmarketbsharebisbanbexamplebofbabmarketingbmetric.
True False
17. Productbpenetrationbisbonebofbthebfourbmajorbgrowthbstrategies.
True False
MultiplebChoicebQuestions
18. Ifbabfirmbwantsbtobdevelopbabsustainablebcompetitivebadvantage,bitbshould
A. beginbanbaggressivebcampaignbtobbuybupbcompetitors.
B. copybthebinnovativebfeaturesbofbotherbfirmsbthatbarebattractivebtobcustomers.
C. examinebitsboperationsbandbcustomerbrelationsbtobidentifybsignificantbthingsbcompetitorsbcannot
b easilybcopy.
D. increasebitsbmarketingbbudgetbsobthatbitboutspendsbitsbcompetitors.
E. arrangebtobmeetbwithbcompetitorsbtobdiscussbhowbtobavoidbdirectbcompetition.
2-3
Copyrightb©b2017bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for M Marketing 5th Edition Grewal
b b b b b b b b b
19. Whichbofbthebfollowingbisbnotbonebofbthebfourboverarchingbstrategiesbtobcreatebandbdeliverbvalueband
b tobdevelopbsustainablebcompetitivebadvantages?
A. locationalbexcellence
B. customerbexcellence
C. operationalb excellence
D. productbexcellence
E. planningbexcellence
20. WhenbRamona,bthebkeynotebspeakerbatbabmajorbbusinessbleaders'bconference,barrivedbinbthebmiddle
b ofbthebnightbatbthebRitz-Carlton,bshebwasbexhaustedbandbherbsuitbwasbwrinkledbfrombherb10-
hourbplanebtrip.bThebnightbclerkbfoundbsomeonebtobdrybcleanbRamona'sbsuitbandbhavebitbreadybforbh
erbmorningbpresentation.bShebhasbbeenbabloyalbRitz-
Carltonbcustomerbeverbsince.bInbthisbexample,bRitz-bCarltonbdemonstratedbthebmacrobstrategybof
A. customerbexcellence.
B. operationalb excellence.
C. productbexcellence.
D. promotionalbexcellence.
E. globalbexcellence.
21. Takingbstepsbtobencouragebcustomerbloyaltybisbthebfocusbofbdevelopingbthebmacrob strategybof
excellence.
A. operational
B. locational
C. customer
D. product
E. service
2-4
Copyrightb©b2017bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofb McGraw-HillbEducation.
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