MNM3701 Assignment 1 (QUALITY ANSWERS) Semester 1 2025

This document contains workings, explanations and solutions to the MNM3701 Assignment 1 (QUALITY ANSWERS) Semester 1 2025. For assistance whats-app us on 0.6.8..8.1.2..0.9.3.4.. QUESTION It is important to have a structured marketing plan because this will help you to identify, assess and select appropriate marketing opportunities and strategies for the SMME provided. Assume the role of a marketing manager of the SMME provided. Here are your tasks: 1 Step 1 – Analyse the current situation. Examine the internal and external environment of the SMME and prepare a SWOT analysis for the company. Discuss these components theoretically and apply the theory to the SMME in practical terms by considering the current situation in South Africa and indicating how events and trends in the environment affect the SMME. Note to students: For this section, your discussions should include brief theory and detailed practical discussion of what the SME is current doing on the following: • Internal environment o Mission statement o Resources (Human, financial, information and supply) o Business offering • External environment (at least four any applicable factors) o Technological o Competitive o Political-legal o Economic o Socio-cultural o Ecological • SWOT analysis (in table format) o Strengths o Weakness o Opportunities o Threats You also need to make recommendations to the SMME provided for each section. Downloaded by Corona Virus () lOMoARcPSD| MNM3701/102/3/2024 7 2 Step 2 – Analyse markets and customers. Discuss these concepts theoretically and apply the theory to the SMME in practical terms by defining the market, calculating market share and identifying the needs and behaviour of customers. Discuss how these aspects may affect the SMME's marketing activities. Note to students: For this section, your discussions should include brief theory and detailed practical discussion of what the SME is current doing on the following: • Market analysis o Type of market served (B2B, B2C or both) o Market share o Target market • Customer analysis (any that is applicable to the market served) o Individual factors (motivation, perception, learning ability, attitude, personality, lifestyle) o Group factors (family, culture, social class, reference group, opinion leaders) o Business markets (organisational connections, organisational considerations) You also need to make recommendations to the SMME provided for each section. This is a practical assignment, so do not simply present the theory; apply and relate it in practical terms to the SMME provided. Please refer to the marking rubric to ensure that you provide the correct amount of theory and practical discussion. Only minimal theory is required. The bulk of the assessment should be practical.