Version 1
1i 1
,TEST BANK FOR 1i 1i
Marketing Management 4th EditionMark Johnston Greg Marshall
1i 1i 1i 1i 1i 1i
Chapter 1 1i
Student name: 1i
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
1) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation
1i 1i 1i
Learning Objective : 01-1i 1i 1i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
1i 1i
Bloom's : Remember Diffi
1i 1i 1i
culty : 1 Easy Gradable :
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automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : U
1i 1i 1i 1i 1i 1i
nderstand
Difficulty : 2 Medium 1i 1i 1i
Learning Objective : 01-1i 1i 1i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
keting Management Defined
1i 1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Version 1 1i 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
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3) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation
1i 1i 1i
Topic : Marketing and Marketing Management Defined
1i 1i 1i 1i 1i 1i 1
Bloom's : Remember
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Difficulty : 1 Easy 1i 1i 1i
Learning Objective : 01- 1i 1i 1i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
has only two business functions: marketing and innovation.
1i 1i 1i 1i 1i 1i 1i
4) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : R
1i 1i 1i 1i 1i 1i
emember
Difficulty : 1 Easy 1i 1i 1i
Topic : The Concept of Customer Value
1i 1i 1i 1i 1i 1i
Learning Objective : 01- 1i 1i 1i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) 1i
⊚ true 1 i
⊚ false 1 i
Question Details 1i
Accessibility : Keyboard Navigation Blo 1i 1i 1i 1i
om's : Understand
1i 1i
Difficulty : 2 Medium 1i 1i 1i
Topic : Marketing and Marketing Management Defined
1i 1i 1i 1i 1i 1i
Learning Objective : 01- 1i 1i 1i
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Version 1 1i 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
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competing successfully for customers. 1i 1i 1i
6) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : U
1i 1i 1i 1i 1i 1i
nderstand
Difficulty : 2 Medium 1i 1i 1i
Learning Objective : 01-1i 1i 1i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
of Marketing
1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
\hen Henry Ford said, “People can have the Model T in any color—
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
so long that it’s black,” he was reflecting a sales orientation.
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
6) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : U
1i 1i 1i 1i 1i 1i
nderstand
Difficulty : 2 Medium 1i 1i 1i
Learning Objective : 01-1i 1i 1i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
of Marketing
1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
7) Don Peppers and Martha Rogers popularized the term one-to-
1i 1i 1i 1i 1i 1i 1i 1i
one marketing. Some firms come close to one-to-
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one marketing by combining flexible manufacturing with flexible marketing to enhance
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
customer choices. 1i
7) 1i
⊚ 1 i true
⊚ 1 i false
Version 1 1i 4
1i 1
,TEST BANK FOR 1i 1i
Marketing Management 4th EditionMark Johnston Greg Marshall
1i 1i 1i 1i 1i 1i
Chapter 1 1i
Student name: 1i
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
1) A commonly held misconception about marketing is that it is all about advertising and
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
selling.
1) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation
1i 1i 1i
Learning Objective : 01-1i 1i 1i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
keting Management Defined
1i 1i
Bloom's : Remember Diffi
1i 1i 1i
culty : 1 Easy Gradable :
1i 1i 1i 1i 1i 1i
automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
2) Marketing is relevant only to people in the organization who work directly in the marketing
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
department.
2) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : U
1i 1i 1i 1i 1i 1i
nderstand
Difficulty : 2 Medium 1i 1i 1i
Learning Objective : 01-1i 1i 1i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
keting Management Defined
1i 1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Version 1 1i 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
and processes for creating, communicating, delivering, and exchanging offerings that have
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
value for customers, clients, partners, and society at large.”
1i 1i 1i 1i 1i 1i 1i 1i 1i
3) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation
1i 1i 1i
Topic : Marketing and Marketing Management Defined
1i 1i 1i 1i 1i 1i 1
Bloom's : Remember
i 1i 1i
Difficulty : 1 Easy 1i 1i 1i
Learning Objective : 01- 1i 1i 1i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
has only two business functions: marketing and innovation.
1i 1i 1i 1i 1i 1i 1i
4) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : R
1i 1i 1i 1i 1i 1i
emember
Difficulty : 1 Easy 1i 1i 1i
Topic : The Concept of Customer Value
1i 1i 1i 1i 1i 1i
Learning Objective : 01- 1i 1i 1i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
5) Sustainability refers to business practices that prolong the life cycle of a product.
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
5) 1i
⊚ true 1 i
⊚ false 1 i
Question Details 1i
Accessibility : Keyboard Navigation Blo 1i 1i 1i 1i
om's : Understand
1i 1i
Difficulty : 2 Medium 1i 1i 1i
Topic : Marketing and Marketing Management Defined
1i 1i 1i 1i 1i 1i
Learning Objective : 01- 1i 1i 1i
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
Version 1 1i 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
competing successfully for customers. 1i 1i 1i
6) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : U
1i 1i 1i 1i 1i 1i
nderstand
Difficulty : 2 Medium 1i 1i 1i
Learning Objective : 01-1i 1i 1i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
of Marketing
1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
\hen Henry Ford said, “People can have the Model T in any color—
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
so long that it’s black,” he was reflecting a sales orientation.
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
6) 1i
⊚ 1 i true
⊚ 1 i false
Question Details 1i
AACSB : Analytical Thinking Accessib
1i 1i 1i 1i
ility : Keyboard Navigation Bloom's : U
1i 1i 1i 1i 1i 1i
nderstand
Difficulty : 2 Medium 1i 1i 1i
Learning Objective : 01-1i 1i 1i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
of Marketing
1i
Gradable : automatic 1i 1i
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
7) Don Peppers and Martha Rogers popularized the term one-to-
1i 1i 1i 1i 1i 1i 1i 1i
one marketing. Some firms come close to one-to-
1i 1i 1i 1i 1i 1i 1i
one marketing by combining flexible manufacturing with flexible marketing to enhance
1i 1i 1i 1i 1i 1i 1i 1i 1i 1i 1i
customer choices. 1i
7) 1i
⊚ 1 i true
⊚ 1 i false
Version 1 1i 4
