LOMA 291 Module 2 Exam Questions And
Answers Latest Update 2025
Omnichannel distribution - - -
correct answer ✅A form of distribution that enables personalized
sales to customers through multiple, integrated communication
channels.
Common ways to engage with customers - - -
correct answer ✅- Face to Face
- Phone
- Direct Mail or Email
- Online
- Print and Broadcast Media
- Worksite Marketing
- Location Selling
Face to Face - - -
correct answer ✅Financial professionals commonly meet face-to-
face with potential customers, often referred to as prospects.
Financial professionals follow a fairly typical sales process during a
series of meetings.
During these face-to-face meetings, the financial professional:
,LOMA 291 Module 2 Exam Questions And
Answers Latest Update 2025
Identifies the prospect's financial needs
Develops a proposal that recommends one or more insurance
products to meet the identified needs
Presents the proposal to the prospect in hopes of completing a sale
If the sale is successful, assists the customer in applying for the
product, submits the application to the insurer, and, in some
instances, delivers the policy to the customer
Prospects - - -
correct answer ✅A potential customer for an insurer's products or
services.
Phone - - -
correct answer ✅Insurers and financial professionals can use
telephones to share information with customers and prospects.
Sometimes, the customer will initiate the contact...
Direct Mail or Email - - -
correct answer ✅An insurer or financial professional using direct
mail or email distributes insurance sales materials through a mail
service directly to a list of prospective customers. These mailings
,LOMA 291 Module 2 Exam Questions And
Answers Latest Update 2025
can be physical letters, brochures, or flyers mailed to the prospect
or emails sent to a distribution list. The target market for direct mail
might be readers of a particular publication or holders of a
particular credit card.
For paper mail, the sales materials usually consist of an
introduction letter, a brochure that describes a particular product,
an insurance or annuity application, or an inquiry form the
customer can use to request further information about the product.
For email, the insurer provides links to similar items on the insurer's
website.
Online - - -
correct answer ✅Most insurers' websites provide information and
self-service options and promote products that can satisfy needs.
Insurers also advertise their products through third-party websites
and social media. Consumers using these websites may contact the
company by telephone, email, or web chat to ask questions or
purchase a product. Often, insurers put these consumers in contact
with a financial professional.
Financial professionals may also use websites and social media to
engage with customers directly.
, LOMA 291 Module 2 Exam Questions And
Answers Latest Update 2025
Print and Broadcast Media - - -
correct answer ✅An insurer or financial professional may use
printed publications, such as magazines or newspapers, to describe
a particular product and generate interest in that product. Insurers
can try to reach a particular target market by printing
advertisements in newspapers in certain geographical areas or in
magazines that appeal to certain demographics. For example, an
advertisement for an annuity product designed for people age 62 or
older might appear in a magazine for retired people.
An insurer can use radio, television, or video streaming sites to
disseminate an advertising message over a wide area to a large,
generally undifferentiated audience. However, selecting certain
programs or times of the day in which to advertise does allow an
insurer some selectivity. For example, a life insurance product might
be advertised on television between the hours of 8 and 10 p.m.
when newly married couples or young parents are likely watching
television.
Worksite Marketing - - -
correct answer ✅Financial professionals sometimes engage in
worksite marketing to distribute voluntary benefits. Usually, the
employer collaborates with the financial professional to promote
voluntary benefits to employees.
Answers Latest Update 2025
Omnichannel distribution - - -
correct answer ✅A form of distribution that enables personalized
sales to customers through multiple, integrated communication
channels.
Common ways to engage with customers - - -
correct answer ✅- Face to Face
- Phone
- Direct Mail or Email
- Online
- Print and Broadcast Media
- Worksite Marketing
- Location Selling
Face to Face - - -
correct answer ✅Financial professionals commonly meet face-to-
face with potential customers, often referred to as prospects.
Financial professionals follow a fairly typical sales process during a
series of meetings.
During these face-to-face meetings, the financial professional:
,LOMA 291 Module 2 Exam Questions And
Answers Latest Update 2025
Identifies the prospect's financial needs
Develops a proposal that recommends one or more insurance
products to meet the identified needs
Presents the proposal to the prospect in hopes of completing a sale
If the sale is successful, assists the customer in applying for the
product, submits the application to the insurer, and, in some
instances, delivers the policy to the customer
Prospects - - -
correct answer ✅A potential customer for an insurer's products or
services.
Phone - - -
correct answer ✅Insurers and financial professionals can use
telephones to share information with customers and prospects.
Sometimes, the customer will initiate the contact...
Direct Mail or Email - - -
correct answer ✅An insurer or financial professional using direct
mail or email distributes insurance sales materials through a mail
service directly to a list of prospective customers. These mailings
,LOMA 291 Module 2 Exam Questions And
Answers Latest Update 2025
can be physical letters, brochures, or flyers mailed to the prospect
or emails sent to a distribution list. The target market for direct mail
might be readers of a particular publication or holders of a
particular credit card.
For paper mail, the sales materials usually consist of an
introduction letter, a brochure that describes a particular product,
an insurance or annuity application, or an inquiry form the
customer can use to request further information about the product.
For email, the insurer provides links to similar items on the insurer's
website.
Online - - -
correct answer ✅Most insurers' websites provide information and
self-service options and promote products that can satisfy needs.
Insurers also advertise their products through third-party websites
and social media. Consumers using these websites may contact the
company by telephone, email, or web chat to ask questions or
purchase a product. Often, insurers put these consumers in contact
with a financial professional.
Financial professionals may also use websites and social media to
engage with customers directly.
, LOMA 291 Module 2 Exam Questions And
Answers Latest Update 2025
Print and Broadcast Media - - -
correct answer ✅An insurer or financial professional may use
printed publications, such as magazines or newspapers, to describe
a particular product and generate interest in that product. Insurers
can try to reach a particular target market by printing
advertisements in newspapers in certain geographical areas or in
magazines that appeal to certain demographics. For example, an
advertisement for an annuity product designed for people age 62 or
older might appear in a magazine for retired people.
An insurer can use radio, television, or video streaming sites to
disseminate an advertising message over a wide area to a large,
generally undifferentiated audience. However, selecting certain
programs or times of the day in which to advertise does allow an
insurer some selectivity. For example, a life insurance product might
be advertised on television between the hours of 8 and 10 p.m.
when newly married couples or young parents are likely watching
television.
Worksite Marketing - - -
correct answer ✅Financial professionals sometimes engage in
worksite marketing to distribute voluntary benefits. Usually, the
employer collaborates with the financial professional to promote
voluntary benefits to employees.
