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Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 hi
Student name: hi
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
1) hi
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⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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Version 1 hi 1
,Learning Objective : 01-hi hi hi
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Bloom's : Remember Diffi
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culty : 1 Easy Gradable :
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automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation Bloom's : U
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nderstand
Difficulty : 2 Medium hi hi hi
Learning Objective : 01-hi hi hi
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 hi 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
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3) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
hi hi hi
Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy hi hi hi
Learning Objective : 01- hi hi hi
02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
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has only two business functions: marketing and innovation.
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4) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : R
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emember
Difficulty : 1 Easy hi hi hi
Topic : The Concept of Customer Value
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Learning Objective : 01- hi hi hi
02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) hi
⊚ true h i
⊚ false h i
Question Details hi
Accessibility : Keyboard Navigation Blo hi hi hi hi
om's : Understand
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Difficulty : 2 Medium hi hi hi
Topic : Marketing and Marketing Management Defined
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Learning Objective : 01- hi hi hi
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 hi 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
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competing successfully for customers. hi hi hi
6) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation Bloom's : U
hi hi hi hi hi hi
nderstand
Difficulty : 2 Medium hi hi hi
Learning Objective : 01-hi hi hi
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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of Marketing
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Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
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6) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation Bloom's : U
hi hi hi hi hi hi
nderstand
Difficulty : 2 Medium hi hi hi
Learning Objective : 01-hi hi hi
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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of Marketing
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Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
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one marketing by combining flexible manufacturing with flexible marketing to enhance
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customer choices. hi
7) hi
⊚ h i true
⊚ h i false
Version 1 hi 4
Marketing Management 4th EditionMark Johnston Greg Marshall
hi hi hi hi hi hi
Chapter 1 hi
Student name: hi
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
1) A commonly held misconception about marketing is that it is all about advertising and
hi hi hi hi hi hi hi hi hi hi hi hi hi hi
selling.
1) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation
hi hi hi
Version 1 hi 1
,Learning Objective : 01-hi hi hi
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
keting Management Defined
hi hi
Bloom's : Remember Diffi
hi hi hi
culty : 1 Easy Gradable :
hi hi hi hi hi hi
automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
2) Marketing is relevant only to people in the organization who work directly in the marketing
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
department.
2) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation Bloom's : U
hi hi hi hi hi hi
nderstand
Difficulty : 2 Medium hi hi hi
Learning Objective : 01-hi hi hi
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
keting Management Defined
hi hi
Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Version 1 hi 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
hi hi hi hi hi hi hi hi hi hi hi hi
and processes for creating, communicating, delivering, and exchanging offerings that have
hi hi hi hi hi hi hi hi hi hi
value for customers, clients, partners, and society at large.”
hi hi hi hi hi hi hi hi hi
3) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation
hi hi hi
Topic : Marketing and Marketing Management Defined
hi hi hi hi hi hi h
Bloom's : Remember
i hi hi
Difficulty : 1 Easy hi hi hi
Learning Objective : 01- hi hi hi
02 Define what marketing and marketing management really are and how they con Gradable : automatic
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
has only two business functions: marketing and innovation.
hi hi hi hi hi hi hi
4) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation Bloom's : R
hi hi hi hi hi hi
emember
Difficulty : 1 Easy hi hi hi
Topic : The Concept of Customer Value
hi hi hi hi hi hi
Learning Objective : 01- hi hi hi
02 Define what marketing and marketing management really are and how they con Gradable : automatic
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
5) Sustainability refers to business practices that prolong the life cycle of a product.
hi hi hi hi hi hi hi hi hi hi hi hi
5) hi
⊚ true h i
⊚ false h i
Question Details hi
Accessibility : Keyboard Navigation Blo hi hi hi hi
om's : Understand
hi hi
Difficulty : 2 Medium hi hi hi
Topic : Marketing and Marketing Management Defined
hi hi hi hi hi hi
Learning Objective : 01- hi hi hi
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Version 1 hi 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
hi hi hi hi hi hi hi hi hi hi hi hi hi hi
competing successfully for customers. hi hi hi
6) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation Bloom's : U
hi hi hi hi hi hi
nderstand
Difficulty : 2 Medium hi hi hi
Learning Objective : 01-hi hi hi
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
of Marketing
hi
Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
\hen Henry Ford said, “People can have the Model T in any color—
hi hi hi hi hi hi hi hi hi hi hi hi
so long that it’s black,” he was reflecting a sales orientation.
hi hi hi hi hi hi hi hi hi hi
6) hi
⊚ h i true
⊚ h i false
Question Details hi
AACSB : Analytical Thinking Accessib
hi hi hi hi
ility : Keyboard Navigation Bloom's : U
hi hi hi hi hi hi
nderstand
Difficulty : 2 Medium hi hi hi
Learning Objective : 01-hi hi hi
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
of Marketing
hi
Gradable : automatic hi hi
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
7) Don Peppers and Martha Rogers popularized the term one-to-
hi hi hi hi hi hi hi hi
one marketing. Some firms come close to one-to-
hi hi hi hi hi hi hi
one marketing by combining flexible manufacturing with flexible marketing to enhance
hi hi hi hi hi hi hi hi hi hi hi
customer choices. hi
7) hi
⊚ h i true
⊚ h i false
Version 1 hi 4
