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21. When planning for her new business, Janine allocates 2% of the company's
estimated annual sales to web and newspaper advertising. Janine is developing a
A. promotional budget.
B. sales report.
C. competitive analysis.
D. publicity plan. - correct answer ✔✔A. promotional budget.
22. Costs of sales for a new manufacturing venture typically include A. Internet
access, attorney fees, and sales lead lists.
B. trade show attendance, raw materials, and equipment.
C. trade show attendance, product inventory, and Internet access.
D. raw materials, equipment, and product inventory. - correct answer ✔✔D. raw
materials, equipment, and product inventory.
23. A business should seek legal protection for its intellectual property to
discourage
A. the development of licensed and artistic works.
B. the competition from developing new products.
C. individuals from filing unnecessary lawsuits.
D. others from using it without permission. - correct answer ✔✔D. others from
using it without permission.
, 24. Other than money, an entrepreneur might select a private investor to finance
a business venture because the investor has
A. a proven track record for business failure.
B. expertise that the entrepreneur lacks.
C. a desire to risk personal integrity.
D. indecisive personality traits. - correct answer ✔✔B. expertise that the
entrepreneur lacks.
25. What is the most important factor that Jillian should consider when she
selects the photocopier for her new company?
A. Unit appearance
B. Taxation
C. Usage
D. Business location - correct answer ✔✔C. Usage
26. Sally wants to incorporate her company and contracts a law firm to handle the
legal aspects of the process. This is an example of
A. staffing.
B. exporting.
C. outsourcing.
D. designating. - correct answer ✔✔C. outsourcing.
27. Jason is evaluating a venture opportunity that involves acquiring a large sum
of funding from a lending institution, which poses a(n) __________ risk.
A. low professional