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Case

Hotel Nassau Breda - Marketing

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Grade
6-7
Uploaded on
07-02-2025
Written in
2024/2025

An assignment about hotel Nassau in Breda, containing 5 chapters (detailed including cover page, introduction, conclusion & reference list). Among others: marketing mix, dekstep, influences, segmentation & targeting, decision making, product levels

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Institution
Breda University Of Applied Sciences
Course
Marketing









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Institution
Breda University of Applied Sciences
Study
Hotel Management
Course
Marketing
All documents for this subject (7)

Document information

Uploaded on
February 7, 2025
Number of pages
12
Written in
2024/2025
Type
Case
Professor(s)
Richardson
Grade
6-7

Subjects

  • marketing
  • hotel
  • nassau breda
  • destep
  • service marketing mix
  • segmentation
  • target market
  • influences
  • decision making process
  • personal physiological lifestyle influences
  • core accutal augmented product
  • p

Content preview

Content

1

, Introduction...................................................................................................3

Chapter 1 – Service marketing mix..................................................................4

Chapter 2 – DESTEP........................................................................................7

Chapter 3 – Segmentation...............................................................................9

Chapter 4 – Target market.............................................................................10

Chapter 5 – Product levels............................................................................12

Reference list............................................................................................... 12




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