Graded A+!!
Professor Swenson is interested in university students' reactions to the death of a popular rock star.
For two weeks, Professor Swenson spends one hour a day in a popular cafeteria, inconspicuously
listening to students, joining in their conversations when the topic of the dead rock star comes up,
and recording what the students have to say. Professor Swenson is conducting ________ research.
a. observational
b. experimental
c. correlational
d. archival - A
Ethnography can be defined as the method by which researchers attempt to understand a group or
culture by
a. independently observing and coding a set of data.
b. examining the accumulated documents of that culture, such as newspapers.
c. asking questions of a representative sample of people by means such as telephone interviews.
d. observing it from the inside, without imposing any preconceived notions. - D
After a controversial play, referees meet in the middle of the field to discuss what each saw and
explain his/her ruling before coming to a final decision. This most closely resembles which of the
following?
a. archival analysis
b. dependent variables
c. interjudge reliability
d. external validity - C
Professor Rothman is interested in tracking changes in racial stereotypes in the U.S. If he decides to
conduct an archival analysis, he should
a. interview multiple generations in families of different race and ethnicities.
b. record how minorities are portrayed in cartoons in the New Yorker magazine from 1940-2010.
c. ask his students to report their impressions of how different ethnic groups are portrayed on
television.
d. compare the results of opinion polls taken over five decades. - B
, Which of the following is not a major drawback of observational methods?
a. They cannot be used to study rarely occurring behaviors very well.
b. They do not allow scientists to predict behavior.
c. Archival research is at the mercy of the quality of the original reports.
d. These methods cannot accurately describe behavior. - D
According to information from the registrar's office, Lee has discovered that people who score higher
on the SAT tend to have a higher GPA in their first year of college. Lee has used a(n) ________
research method.
a. ethnographic
b. correlational
c. experimental
d. field study - B
A researcher conducted a study and found a positive correlation between age and income level. In
other words, this researcher found that as age ________, income level tends to ________.
a. increases; decrease
b. increases; increase
c. increases; stay the same
d. decreases; increase - B
A researcher conducted a survey and found a negative correlation between education and the
tendency to resort to violence during disputes. In other words, this researcher found that as
education level ________, the tendency to use violence ________.
a. decreases; also decreases
b. increases; decreases
c. increases; also increases
d. increases; remains the same - B
If two variables have no correlation with one another, this means that
a. you can only predict one of the two variables.
b. when one is higher, the other is lower.