ACTUAL QUESTIONS AND CORRECTLY
WELL DEFINED ANSWERS LATEST
ALREADY GRADED A+
All of the following are examples of ethics issues in business EXCEPT: -
ANSWERS-ALL BELOW ARE CORRECT
Purchasing and suppliers
Gifts and entertainment
Relationships with customers
Fair competition
This firm provides an excellent example of the international marketing strategy
to create new products or modify existing products for international markets
while keeping their messages largely the same. - ANSWERS-McDonalds
This type of global market entry strategy is particularly useful in those markets
where the culture, both business and social, is substantively different than your
own as local partners bring local market knowledge and contacts. - ANSWERS-
Partnerships
,The first step organizations undertake when implementing corporate social
responsibility is: - ANSWERS-Identify the focus of the program
When evaluating global markets, firms must consider the country's
_______________, the structure and dynamics of individuals and groups and
their behaviors, beliefs, values and thought patterns. - ANSWERS-Culture
"Sam s Fried Ice Cream is a well-known product, and Sam s Fried Ice Cream
Emporiums can be found in almost every city in the United States. The product
and the Emporium have been featured in television shows and movies. It is
unique brand, and it has a logo that is familiar to anyone who has watched an
American movie or television program. The board of directors of Sam s Fried Ice
Cream is considering expanding its Fried Ice Cream Emporiums into other
countries. Their brand would be well suited for which type of entry strategy?" -
ANSWERS-franchising
Which of the following is an example of a nontariff barrier? - ANSWERS-Rule of
origin regulations
Which of the following is a reason why the gap between a county s GDP and
GNP might be large? - ANSWERS-Many of the country s citizens may work in
other nations and send money back to their home country.
, Marketers should take steps to reduce or avoid cognitive dissonance at which
stage in the buying process? - ANSWERS-After the post-purchase stage
The process of marketing begins when something that is wanted or needed and
the people who want or need it are _____. - ANSWERS-identified
A product or service represents good value if the benefit gained from it is
greater than its _____. - ANSWERS-cost
The idea of place in the marketing mix concerns which question? - ANSWERS-
Where or how does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to create a
premium line of cosmetics products. How might the company market this line to
more discerning customers who are willing to pay for high quality? - ANSWERS-
By naming the ingredients used in production
Building and maintaining relationships with customers is especially important
when _____. - ANSWERS-more and more product choices enter the market
The marketing information and research section in a marketing plan does which
of the following? - ANSWERS-Discusses key questions that need to be answered
and the information needed to answer them