CALP Course 3
what are the five key areas to look at when shopping your competition? - ANS-product, place,
price, promotion and people
What are the three steps pf market survey process? - ANS-step one- shopping your
competition. step two- compiling data. step three- analyzing the data
What are two ways to shop the competition in person? - ANS-pose as a real applicant or be
yourself
What factors impact a particular target market? - ANS-location, physical characteristics, unit size
and layout, government, social, price, economic, demographic characteristics
What is a market survey and why is it useful? - ANS-an organized comparable analysis of
communities that are considered competition wether in the same city, area, neighborhood or any
other given geographical unit. Helps define the subjects competitive advantages.
What is a target market and what are the benefits of segmenting a market into target markets? -
ANS-describes all current and potential residents who want to live in an apt community and who
qualified to live there. tailoring of marketing efforts and the ability to max resources while
increasing the likelihood of success.
What is a trim tab and why is it good example of inspiring change? - ANS-work outside the box
and make a influence. small things that help everything else move and fuction
What is the difference between a competitor and a comparable property? - ANS-Competitor has
different styles. Comparable has the same styles.
What should you include when you are calculating the " total cost of renting" at your
competition? - ANS-add-on charges
When shopping a competitor online what website characteristics should you look for? -
ANS-communities, online curb appeal, online reputation, online response time
Why should you " shop your competition"? - ANS-to learn about your competitors from the
perspective of a prospective residents
what are the five key areas to look at when shopping your competition? - ANS-product, place,
price, promotion and people
What are the three steps pf market survey process? - ANS-step one- shopping your
competition. step two- compiling data. step three- analyzing the data
What are two ways to shop the competition in person? - ANS-pose as a real applicant or be
yourself
What factors impact a particular target market? - ANS-location, physical characteristics, unit size
and layout, government, social, price, economic, demographic characteristics
What is a market survey and why is it useful? - ANS-an organized comparable analysis of
communities that are considered competition wether in the same city, area, neighborhood or any
other given geographical unit. Helps define the subjects competitive advantages.
What is a target market and what are the benefits of segmenting a market into target markets? -
ANS-describes all current and potential residents who want to live in an apt community and who
qualified to live there. tailoring of marketing efforts and the ability to max resources while
increasing the likelihood of success.
What is a trim tab and why is it good example of inspiring change? - ANS-work outside the box
and make a influence. small things that help everything else move and fuction
What is the difference between a competitor and a comparable property? - ANS-Competitor has
different styles. Comparable has the same styles.
What should you include when you are calculating the " total cost of renting" at your
competition? - ANS-add-on charges
When shopping a competitor online what website characteristics should you look for? -
ANS-communities, online curb appeal, online reputation, online response time
Why should you " shop your competition"? - ANS-to learn about your competitors from the
perspective of a prospective residents
