. In the above example, what was the property-wide closing ratio? (use who percentages) -
ANS-71.4%
A formal market survey can answer which question? - ANS-what changes are occurring in the
neighborhood
A key aspect of creating a high quality goal is ensuring that the components are: -
ANS-measurable
A leasing professional best exemplifies branding through which marketing strategy? -
ANS-explaining how the apartment community is different from its competition
A leasing professional can best support a positive image for an apartment community and its
brand through which action? - ANS-acting ethically
A leasing professional who has a firm understanding of the community's resident profile will be
able to conclude which information about the typical resident? - ANS-needs, wants, and
qualifying characteristics
A two bedroom unit measuring 1175 square feet rents for $1.47 per square foot per month.
What is monthly rent? - ANS-$1727
All of the following are part of an apartment community's curb appeal except the: -
ANS-maintenance office
All the following tasks are key functions of the leasing professional's role except: - ANS-ensuring
that information provided by applicants is truthful
An emotionally appealing sales technique typically involves connecting the features and
qualities of the apartment community with the: - ANS-needs and interests of the prospective
residents
Community staff members who exhibit which characteristic are most likely to ensure that
residents are provided the best possible service with the fewest misunderstandings? -
ANS-Effective communication
Discrimination due to disparate impact means that a policy or procedure: - ANS-has different
impacts on persons of certain protected classes
Does $100 gift card affect market rent - ANS-no it is a marketing expense
Empathetic listening by a leasing professional shows the speaker that the leasing professional: -
ANS-understands the point of view being presented
Empathetically listening to service requests and responding appropriately is key to improving
resident satisfaction because it shows that the community staff members: - ANS-seek to
understand, not to judge
Fair housing laws pertain to - ANS-all areas of the property and leasing office
How can a leasing professional best increase the chances of turning an inbound lead into a
successful visit? - ANS-respond to the lead immediately
How can a leasing professional best persuade prospective residents that the apartment
community is a trusted brand? - ANS-display positive feedback from past, prospective, and
current residents
, If a 457- unit property moves out 18 units per month average and moves in 15 units per month
average, what is the properties annual turnover rate? - ANS-47.3%
If a 669-unit property has an annual turnover rate of 47.5%, how many units moved out (use
whole numbers) - ANS-318
In contract terms, what is the consideration offered to the applicant by the apartment community
when closing on a lease? - ANS-a home in the community
In order to successfully process an application that is conditionally accepted, what might a
leasing professional require from the applicant? - ANS-additional deposits
In which circumstance should an adverse action notice be issued? - ANS-an application does
not meet screening criteria and is rejected
In which scenario would it be most beneficial for a community's leasing professional to know
what competing properties offer? - ANS-a resident comes into the office and submits a notice to
move into a nearby community
Internal marketing refers to what? - ANS-marketing of management and maintenance expertise
It is most appropriate for a leasing professional to ask close-ended questions when trying to: -
ANS-Obtain factual information from a person.
It is most appropriate for a leasing professional to ask open ended questions when trying to: -
ANS-gain insight into a person's feelings
Leasing professionals should be aware that the compliance with the fair housing act is verified
through which governmental mechanism? - ANS-on site testers
Mary closes 13 prospects out of 18 walks; Jody closes 9 prospects out of 13 walks and Latasha
closes 8 leases out of 11 walks. Who had the highest closing ratio? - ANS-Latasha
Residential properties are permitted to use which screening criteria to legally discriminate? -
ANS-Rental History
The automated revenue model in use at the property may trigger what kind of an objection? -
ANS-price
The best way for an apartment community to continually attract, identify and direct prospective
residents is to provide: - ANS-monument, directional, and facility signage
The implementation and use of a resident portal can increase the effectiveness of the staff's: -
ANS-Communication with the apartment community
The key to a good sales presentation is to match the prospect's wants and needs to the
community's: - ANS-features adn benefits
The term effective rent means what? - ANS-Rental rates reduced by any concessions
What are the ABSs of relationship selling? - ANS-always be closing
What are the changes made to community policies and/or procedures to protect the fair housing
rights of persons with disabilities? - ANS-accommodations
What are the physical changes made to an apartment home or common area to protect the fair
housing rights of persons with disabilities? - ANS-modifications
What are the three key steps in the relationship sales process? - ANS-assess, present, adn
close
What is a 412-unit property's leased percentage with 387 units occupied; 12 on notice to vacate;
14 vacants pre-leased and 2 notices preleased? - ANS-94.9%
What is the average 1- bedroom unit size at your community with 3 one- bedroom plans?
Plan A 24 units @645 SF;