borrowed equity - Answers using the appeal of an event to market a product.
exchanges - Answers transaction between a producer & consumer.
producers - Answers an individual that supplies a product or service.
consumers - Answers an individual that uses a product or service.
sports marketing - Answers the application of marketing principles to sports and nonsports products
through sports
sports - Answers a source of diversion engaged in for pleasure.
marketing of sports - Answers marketing principles used to market a team.
marketing thru sports - Answers marketing of a non-sports product during a sporting event.
sports agent - Answers intermediary that markets talent and determines an athlete's worth in a market.
sports intermediary - Answers organization that markets an event.
amateur - Answers an athlete which is NOT monetarily paid.
audience - Answers all individuals at or exposed to an event.
behavioral segmentation - Answers segmentation based on rate of use.
consumer - Answers an individual which uses a product or service.
demographics - Answers segmentation based on measurable statistics.
customer - Answers an individual that makes a purchase.
gate receipt - Answers total money from ticket sales for an event.
geographics - Answers segmentation based on area, region, or climate.
market segment - Answers separating consumers into smaller groups.
niche market - Answers a relatively small market with specialized need.
organized sport - Answers a sport which is overseen by a sanctioning body.
professional - Answers an athlete which is monetarily paid for performance.
psychographics - Answers segmentation based on personal interest and activities.