PPR Exam 1 Questions and Answers Latest Update 2025 Graded A+
What is the purpose of PR? - Answers To help an organization succeed by strategically managing its
communications and relationships with key audiences
What region offers many growth opportunities in PR? - Answers Asia Pacific
What does the current state of PR emphasize? - Answers Emphasizes two way communication and
mutual understanding while guiding both parties to change their attitudes and behavior
What are the 7 key characteristics of PR - Answers Deliberate, planned, performance, public interest,
two-way communication, strategic management, integrated communication
What is the acronym that describes the PR process? - Answers RACE - Research, action, communication,
evaluation
What are the component activities of PR? - Answers Interacts daily with external sources and relays to
management, helping reach audiences with messages to accomplish goals
What are examples of internal PR? - Answers Employee relations, workplace DEI, financial relations
What are examples of external PR? - Answers Media relations, community relations, governmental
affairs, public affairs, industry relations, DEI
What other functions does PR hold? - Answers Counseling, research, publicity, marketing
communications, development, issue management, special events
What does owned media refer to? - Answers The company's property; IE websites and brochures - not
social media
What are the similarities and differences between PR and journalism? - Answers Both have a desire to
inform, but while journalism targets mass audiences, PR segments audiences
What are the similarities and differences between PR and advertising? - Answers PR focuses on earning
coverage and good feedback, advertising is about securing it for a purchase
What are the similarities and differences between PR and marketing? - Answers Purpose of marketing is
to sell, purpose of PR is to build relationships
What is native advertising? - Answers Brands create their own content and news to earn coverage
What is cause marketing? - Answers A campaign that attempts to do good for society as well as build a
brand and sell its products
How did PR prove valuable during the pandemic? - Answers PR helped companies understand
expectations of public quickly as well as make better informed decisions as situational factors change
, Name another area where PR has recently started to play a prominent role in organizations - Answers
More prominent role in diversity, equity and inclusion initiatives
Where do PR practitioners work? - Answers agency, nonprofit, government, education, freelance
What is earned media? - Answers Coverage gained through relevance
What is mass media? - Answers Newspapers, magazines, radio and TV
What is owned media? - Answers An organizations own publications
What is shared media? - Answers An organizations social media accounts
What is crisis communication? - Answers The effort taken by a company to communicate with the public
and stockholders when an organization's activity or policy has failed to meet public expectations.
Name six essential career skills for PR professionals - Answers Writing, research, planning and
management, business and economics, problem solving, social media
What is cultural literacy? - Answers Knowledge of history and practices within a culture as well as
cultural norms and popular trends
How might PR professionals contribute to society? - Answers Help organizations regain reputations after
crisis and pave the way for historic political or societal changes
What might a typical progression in job titles at a PR agency look like? - Answers Account coordinator -
account executive - account supervisor - vice president
What might a typical progression in job titles in a corporation look like? - Answers PR coordinator - PR
manager - PR director - vice president
Who is considered the father of PR and why? - Answers Edward Bernays because he wrote the book on
PR
What are the five major themes among the many motivations for PR? - Answers Profit, recruitment,
legitimacy, agitation, advocacy
What does conflict positioning refer to? - Answers The process of adopting a stance or policy that
positions an organization to be more favorably perceived by the public when an issue, conflict or crisis
arises
A press agent is known today as a... - Answers Publicist
What was Ivy Ledbetter Lee known for? - Answers Pioneering media relations and building relations with
journalists as a way to generate publicity
What is the purpose of PR? - Answers To help an organization succeed by strategically managing its
communications and relationships with key audiences
What region offers many growth opportunities in PR? - Answers Asia Pacific
What does the current state of PR emphasize? - Answers Emphasizes two way communication and
mutual understanding while guiding both parties to change their attitudes and behavior
What are the 7 key characteristics of PR - Answers Deliberate, planned, performance, public interest,
two-way communication, strategic management, integrated communication
What is the acronym that describes the PR process? - Answers RACE - Research, action, communication,
evaluation
What are the component activities of PR? - Answers Interacts daily with external sources and relays to
management, helping reach audiences with messages to accomplish goals
What are examples of internal PR? - Answers Employee relations, workplace DEI, financial relations
What are examples of external PR? - Answers Media relations, community relations, governmental
affairs, public affairs, industry relations, DEI
What other functions does PR hold? - Answers Counseling, research, publicity, marketing
communications, development, issue management, special events
What does owned media refer to? - Answers The company's property; IE websites and brochures - not
social media
What are the similarities and differences between PR and journalism? - Answers Both have a desire to
inform, but while journalism targets mass audiences, PR segments audiences
What are the similarities and differences between PR and advertising? - Answers PR focuses on earning
coverage and good feedback, advertising is about securing it for a purchase
What are the similarities and differences between PR and marketing? - Answers Purpose of marketing is
to sell, purpose of PR is to build relationships
What is native advertising? - Answers Brands create their own content and news to earn coverage
What is cause marketing? - Answers A campaign that attempts to do good for society as well as build a
brand and sell its products
How did PR prove valuable during the pandemic? - Answers PR helped companies understand
expectations of public quickly as well as make better informed decisions as situational factors change
, Name another area where PR has recently started to play a prominent role in organizations - Answers
More prominent role in diversity, equity and inclusion initiatives
Where do PR practitioners work? - Answers agency, nonprofit, government, education, freelance
What is earned media? - Answers Coverage gained through relevance
What is mass media? - Answers Newspapers, magazines, radio and TV
What is owned media? - Answers An organizations own publications
What is shared media? - Answers An organizations social media accounts
What is crisis communication? - Answers The effort taken by a company to communicate with the public
and stockholders when an organization's activity or policy has failed to meet public expectations.
Name six essential career skills for PR professionals - Answers Writing, research, planning and
management, business and economics, problem solving, social media
What is cultural literacy? - Answers Knowledge of history and practices within a culture as well as
cultural norms and popular trends
How might PR professionals contribute to society? - Answers Help organizations regain reputations after
crisis and pave the way for historic political or societal changes
What might a typical progression in job titles at a PR agency look like? - Answers Account coordinator -
account executive - account supervisor - vice president
What might a typical progression in job titles in a corporation look like? - Answers PR coordinator - PR
manager - PR director - vice president
Who is considered the father of PR and why? - Answers Edward Bernays because he wrote the book on
PR
What are the five major themes among the many motivations for PR? - Answers Profit, recruitment,
legitimacy, agitation, advocacy
What does conflict positioning refer to? - Answers The process of adopting a stance or policy that
positions an organization to be more favorably perceived by the public when an issue, conflict or crisis
arises
A press agent is known today as a... - Answers Publicist
What was Ivy Ledbetter Lee known for? - Answers Pioneering media relations and building relations with
journalists as a way to generate publicity
