Test Bank FOR Marketing, 9th Canadian Edition, by Frederick Crane, Roger A. Kerin,
Steven W. Hartley, William Rudelius 4. By definition, which of the following is not considered a marketing activity?
Chapter 01 Marketing: Customer Value,
Satisfaction, Relationships, and Experiences A. creating offerings
B. communicating offerings
Student: ___________________________________________________________________________
C. delivering offerings
1. Wildplay Element Parks specifically targets each of the following segments except:
D. selling offerings
5. Which of the following is NOT required for marketing to occur?
A. corporate groups seeking team-building activities.
B. school and youth groups looking for adventurous field trips.
C. consumers looking to host unique birthday parties and other special events. A. two or more parties (individuals or organizations) with unsatisfied needs.
D. cancer survivors. B. unsatisfied needs that can only be satisfied by physical products, not services.
C. a desire and ability on their part to be satisfied.
2. Which of the following does not appear to be a consumer trend on which Wildplay Element Parks
D. a way for the parties to communicate.
is capitalizing?
6. Marketing that is designed to influence the behaviour of individuals in which the benefits of the
behaviour accrue to those individuals or to the society in general and not to the marketer is
A. customer desire for personal and memorable experiences.
B. customer desire to reconnect with nature.
C. customer desire to engage in more physical activities. A. organizational marketing.
D. customer desire to support a rapidly growing company. B. future marketing.
C. green marketing.
3. Based on the initial success of this venture, Wildplay's intent is to continue growth through:
D. social marketing.
7. The Canadian Federal Government may be considered what type of marketing buyer?
A. joint venture opportunities.
B. strategic alliances.
C. vertical integration. A. organizational buyer.
D. franchise opportunities. B. federal buyer.
C. government buyer.
D. ultimate buyer.
Steven W. Hartley, William Rudelius 4. By definition, which of the following is not considered a marketing activity?
Chapter 01 Marketing: Customer Value,
Satisfaction, Relationships, and Experiences A. creating offerings
B. communicating offerings
Student: ___________________________________________________________________________
C. delivering offerings
1. Wildplay Element Parks specifically targets each of the following segments except:
D. selling offerings
5. Which of the following is NOT required for marketing to occur?
A. corporate groups seeking team-building activities.
B. school and youth groups looking for adventurous field trips.
C. consumers looking to host unique birthday parties and other special events. A. two or more parties (individuals or organizations) with unsatisfied needs.
D. cancer survivors. B. unsatisfied needs that can only be satisfied by physical products, not services.
C. a desire and ability on their part to be satisfied.
2. Which of the following does not appear to be a consumer trend on which Wildplay Element Parks
D. a way for the parties to communicate.
is capitalizing?
6. Marketing that is designed to influence the behaviour of individuals in which the benefits of the
behaviour accrue to those individuals or to the society in general and not to the marketer is
A. customer desire for personal and memorable experiences.
B. customer desire to reconnect with nature.
C. customer desire to engage in more physical activities. A. organizational marketing.
D. customer desire to support a rapidly growing company. B. future marketing.
C. green marketing.
3. Based on the initial success of this venture, Wildplay's intent is to continue growth through:
D. social marketing.
7. The Canadian Federal Government may be considered what type of marketing buyer?
A. joint venture opportunities.
B. strategic alliances.
C. vertical integration. A. organizational buyer.
D. franchise opportunities. B. federal buyer.
C. government buyer.
D. ultimate buyer.
