Test Bank FOR Marketing, 9th Canadian Edition, by Frederick Crane, Roger A. Kerin,
Steven W. Hartley, William Rudelius 4. By definition, which of the following is not considered a marketing activity?
Chapter 01 Marketing: Customer Value,
Satisfaction, Relationships, and Experiences A. creating offerings
B. communicating offerings
Student: ___________________________________________________________________________
C. delivering offerings
1. Wildplay Element Parks specifically targets each of the following segments except:
D. selling offerings
5. Which of the following is NOT required for marketing to occur?
A. corporate groups seeking team-building activities.
B. school and youth groups looking for adventurous field trips.
C. consumers looking to host unique birthday parties and other special events. A. two or more parties (individuals or organizations) with unsatisfied needs.
D. cancer survivors. B. unsatisfied needs that can only be satisfied by physical products, not services.
C. a desire and ability on their part to be satisfied.
2. Which of the following does not appear to be a consumer trend on which Wildplay Element Parks
D. a way for the parties to communicate.
is capitalizing?
6. Marketing that is designed to influence the behaviour of individuals in which the benefits of the
behaviour accrue to those individuals or to the society in general and not to the marketer is
A. customer desire for personal and memorable experiences.
B. customer desire to reconnect with nature.
C. customer desire to engage in more physical activities. A. organizational marketing.
D. customer desire to support a rapidly growing company. B. future marketing.
C. green marketing.
3. Based on the initial success of this venture, Wildplay's intent is to continue growth through:
D. social marketing.
7. The Canadian Federal Government may be considered what type of marketing buyer?
A. joint venture opportunities.
B. strategic alliances.
C. vertical integration. A. organizational buyer.
D. franchise opportunities. B. federal buyer.
C. government buyer.
D. ultimate buyer.
,8. Effective marketing requires: 11. The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream Shop,
which in turn trades boxes of ice cream back, as a result of the trade of things of value, each is
better off after the trade; this is referred to as:
A. good common sense.
B. all departments within an organization to work together.
C. intimate knowledge and understanding of consumers and the marketplace. A. exchange
D. selling unwanted things. B. acquisition
C. consumerism
9. Why did Hot Pockets Snackers fail? D. utility
12. To serve both buyers and sellers, marketing seeks to create value through:
A. Consumer needs were not met
B. The initial product launch had poor advertisements
C. Consumers could not tell the difference between Snackers and the original A. selling.
D. The target market was not accurately defined B. discovering the needs and wants of prospective customers and satisfying them.
C. exchange.
10. Marketing refers to D. advertising.
13. Ford Canada classifies a group of people with the desire and ability to buy their 2014 Ford
A. the production or provision of goods or services that will generate the highest return on
explorer as:
investment.
B. the strategies used in the advertising and promotion of goods and services.
C. the process of identifying the greatest number of target markets for a good or service. A. Prospects.
D. an organizational function and a set of processes for creating, communicating, and delivering B. Customers.
value to customers and for managing customer relationships in ways that benefit the C. Markets.
organization and its stakeholders. D. Clients.
,14. The activity for creating, communicating, delivering, and exchanging offerings that benefit the 17. Marketing occurs when the transaction takes place. Essential to this process is the idea of
organization, its stakeholders, and society at large is referred to as _______. exchange. To marketing people, exchange refers to the:
A. Planning A. place where people go to do business.
B. Advertising B. place where people return unwanted goods.
C. Selling C. process whereby a buyer and seller trade something of value.
D. Marketing D. process of locating buyers and sellers.
15. To serve both buyers and sellers, marketing seeks to discover the needs and wants of 18. A local on-campus activity club uses Twitter to disseminate information about an upcoming social
prospective customers and to: located at an on-campus pub, which marketing factor is this is an example of?
A. change them. A. Promotion
B. take advantage of them. B. Communication
C. satisfy them. C. Social Media
D. manipulate them. D. Place
16. The Canadian Radio-Television Telecommunications Commission (CRTC) imposes new rules 19. In BC, there is a marketing campaign called WorkSafeBC designed to encourage young
and policies related to wireless mobile phone contracts. This is an example of what type of university and college students to keep safe in the workplace. After viewing various
environmental force? advertisements encouraging students to volunteer their time to give safety seminars, Thomas
began paying closer attention to safety issues in his chemistry laboratories at university and
decided to volunteer his time to get involved in delivering these safety seminars across campus.
A. Regulatory
He felt personally satisfied that he was giving something back to his university. Was this a
B. Technological
marketing exchange?
C. Competitive
D. Social
A. no, because the seller is a non-profit organization.
B. yes, because the BC government ran an advertisement.
C. yes, because Thomas' volunteer time and efforts were exchanged for a feeling of satisfaction.
D. no, because no money was exchanged.
, 20. A church has put advertisements in its weekly bulletins to encourage members of the church to 23. Which of the following statements about marketing departments is not true?
participate in the services by reading. Jack volunteered and read during a service. He felt
satisfied and felt he was contributing to his church. Was this a marketing exchange?
A. It is the responsibility of the marketing department to facilitate relationships with the
organization's customers.
A. no, because the church is a non-profit organization. B. It is the responsibility of the marketing department to create partnerships with the
B. yes, because the church ran an advertisement. organization's suppliers.
C. yes, because reading at the service was exchanged for a feeling of satisfaction. C. The marketing department must work closely with a network of other departments and
D. no, because no money was exchanged. employees to help provide the customer-satisfying products required for the organization to
survive and prosper.
21. A local furniture manufacturer purchases rough-cut wood to refine and build into furniture for D. The marketing department is responsible for designing, creating, and building new products
resale, the manufacturer is known as: that satisfy the needs and wants of consumers.
24. Janelle works in the marketing department in a public organization in Iqaluit, Nunavut, whose
A. end-consumer buyer
responsibility is public safety. Which of the following statements is not true?
B. original equipment manufacturer
C. middle-consumer
D. organizational buyers A. Marketing activities are not used in public organizations.
B. The marketing department works closely with other departments and employees to implement
22. Timothy is an employee at Wally's Sporting Goods. He is responsible for facilitating relationships, marketing activities.
partnerships, and alliances with the organization's customers, its shareholders (or often C. Marketing activities provide the customer-satisfying products required for the organization to
representatives of groups served by a non-profit organization), its suppliers, and other survive and prosper.
organizations. Timothy likely works in which department? D. Environmental factors affect marketing activities.
A. business development
B. marketing
C. human resources
D. strategic relationships
Steven W. Hartley, William Rudelius 4. By definition, which of the following is not considered a marketing activity?
Chapter 01 Marketing: Customer Value,
Satisfaction, Relationships, and Experiences A. creating offerings
B. communicating offerings
Student: ___________________________________________________________________________
C. delivering offerings
1. Wildplay Element Parks specifically targets each of the following segments except:
D. selling offerings
5. Which of the following is NOT required for marketing to occur?
A. corporate groups seeking team-building activities.
B. school and youth groups looking for adventurous field trips.
C. consumers looking to host unique birthday parties and other special events. A. two or more parties (individuals or organizations) with unsatisfied needs.
D. cancer survivors. B. unsatisfied needs that can only be satisfied by physical products, not services.
C. a desire and ability on their part to be satisfied.
2. Which of the following does not appear to be a consumer trend on which Wildplay Element Parks
D. a way for the parties to communicate.
is capitalizing?
6. Marketing that is designed to influence the behaviour of individuals in which the benefits of the
behaviour accrue to those individuals or to the society in general and not to the marketer is
A. customer desire for personal and memorable experiences.
B. customer desire to reconnect with nature.
C. customer desire to engage in more physical activities. A. organizational marketing.
D. customer desire to support a rapidly growing company. B. future marketing.
C. green marketing.
3. Based on the initial success of this venture, Wildplay's intent is to continue growth through:
D. social marketing.
7. The Canadian Federal Government may be considered what type of marketing buyer?
A. joint venture opportunities.
B. strategic alliances.
C. vertical integration. A. organizational buyer.
D. franchise opportunities. B. federal buyer.
C. government buyer.
D. ultimate buyer.
,8. Effective marketing requires: 11. The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream Shop,
which in turn trades boxes of ice cream back, as a result of the trade of things of value, each is
better off after the trade; this is referred to as:
A. good common sense.
B. all departments within an organization to work together.
C. intimate knowledge and understanding of consumers and the marketplace. A. exchange
D. selling unwanted things. B. acquisition
C. consumerism
9. Why did Hot Pockets Snackers fail? D. utility
12. To serve both buyers and sellers, marketing seeks to create value through:
A. Consumer needs were not met
B. The initial product launch had poor advertisements
C. Consumers could not tell the difference between Snackers and the original A. selling.
D. The target market was not accurately defined B. discovering the needs and wants of prospective customers and satisfying them.
C. exchange.
10. Marketing refers to D. advertising.
13. Ford Canada classifies a group of people with the desire and ability to buy their 2014 Ford
A. the production or provision of goods or services that will generate the highest return on
explorer as:
investment.
B. the strategies used in the advertising and promotion of goods and services.
C. the process of identifying the greatest number of target markets for a good or service. A. Prospects.
D. an organizational function and a set of processes for creating, communicating, and delivering B. Customers.
value to customers and for managing customer relationships in ways that benefit the C. Markets.
organization and its stakeholders. D. Clients.
,14. The activity for creating, communicating, delivering, and exchanging offerings that benefit the 17. Marketing occurs when the transaction takes place. Essential to this process is the idea of
organization, its stakeholders, and society at large is referred to as _______. exchange. To marketing people, exchange refers to the:
A. Planning A. place where people go to do business.
B. Advertising B. place where people return unwanted goods.
C. Selling C. process whereby a buyer and seller trade something of value.
D. Marketing D. process of locating buyers and sellers.
15. To serve both buyers and sellers, marketing seeks to discover the needs and wants of 18. A local on-campus activity club uses Twitter to disseminate information about an upcoming social
prospective customers and to: located at an on-campus pub, which marketing factor is this is an example of?
A. change them. A. Promotion
B. take advantage of them. B. Communication
C. satisfy them. C. Social Media
D. manipulate them. D. Place
16. The Canadian Radio-Television Telecommunications Commission (CRTC) imposes new rules 19. In BC, there is a marketing campaign called WorkSafeBC designed to encourage young
and policies related to wireless mobile phone contracts. This is an example of what type of university and college students to keep safe in the workplace. After viewing various
environmental force? advertisements encouraging students to volunteer their time to give safety seminars, Thomas
began paying closer attention to safety issues in his chemistry laboratories at university and
decided to volunteer his time to get involved in delivering these safety seminars across campus.
A. Regulatory
He felt personally satisfied that he was giving something back to his university. Was this a
B. Technological
marketing exchange?
C. Competitive
D. Social
A. no, because the seller is a non-profit organization.
B. yes, because the BC government ran an advertisement.
C. yes, because Thomas' volunteer time and efforts were exchanged for a feeling of satisfaction.
D. no, because no money was exchanged.
, 20. A church has put advertisements in its weekly bulletins to encourage members of the church to 23. Which of the following statements about marketing departments is not true?
participate in the services by reading. Jack volunteered and read during a service. He felt
satisfied and felt he was contributing to his church. Was this a marketing exchange?
A. It is the responsibility of the marketing department to facilitate relationships with the
organization's customers.
A. no, because the church is a non-profit organization. B. It is the responsibility of the marketing department to create partnerships with the
B. yes, because the church ran an advertisement. organization's suppliers.
C. yes, because reading at the service was exchanged for a feeling of satisfaction. C. The marketing department must work closely with a network of other departments and
D. no, because no money was exchanged. employees to help provide the customer-satisfying products required for the organization to
survive and prosper.
21. A local furniture manufacturer purchases rough-cut wood to refine and build into furniture for D. The marketing department is responsible for designing, creating, and building new products
resale, the manufacturer is known as: that satisfy the needs and wants of consumers.
24. Janelle works in the marketing department in a public organization in Iqaluit, Nunavut, whose
A. end-consumer buyer
responsibility is public safety. Which of the following statements is not true?
B. original equipment manufacturer
C. middle-consumer
D. organizational buyers A. Marketing activities are not used in public organizations.
B. The marketing department works closely with other departments and employees to implement
22. Timothy is an employee at Wally's Sporting Goods. He is responsible for facilitating relationships, marketing activities.
partnerships, and alliances with the organization's customers, its shareholders (or often C. Marketing activities provide the customer-satisfying products required for the organization to
representatives of groups served by a non-profit organization), its suppliers, and other survive and prosper.
organizations. Timothy likely works in which department? D. Environmental factors affect marketing activities.
A. business development
B. marketing
C. human resources
D. strategic relationships
