Stukent Unit 1 Exam Questions and
Answers 100% Pass
section 1: what is marketing - ✔✔
Marketing - ✔✔The process of communicating a company's value to customers
Advertising - ✔✔Process of communicating with potential customers to promote a
product or service
Brand - ✔✔Process of creating and maintaining the identity
Customer support - ✔✔A range of activities to assist customers in resolving issues;
involves the goal of promoting customer satisfaction
Distribution - ✔✔Path the product or service purchased travels from the company to
consumer
Event planning - ✔✔Process of arranging trade shows, conventions, meetings, etc. that
meet determined goals, messages, or purposes
Marketing Research - ✔✔Process of gathering and analyzing information about
customers needs and preferences
Brittie Donald, All Rights Reserved © 2025 1
, media planning - ✔✔Process of determining the most effective approach to advertise a
product or service
Public Relations (PR) - ✔✔efforts made by a company to shape the way audiences
perceive the company
sales - ✔✔Department responsible for selling products or services to customers and
meeting the company sales goals
Sales Promotion - ✔✔Short-term activity the provides incentives to potential customers
and that is intended to help increase sales or create AWARENESS of a product or
service
3 main goals of a marketing department - ✔✔1. Increase sales
2. Build customer awareness and loyalty
3. Acquire new customers
section 2: Understanding the customer - ✔✔
Target audiences (target markets) - ✔✔Marketers need to be aware of two groups of
customers: your current customers and your potential new customers
Target market information - ✔✔- Demographics (age, gender, Geographic Location)
- Household Income
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Answers 100% Pass
section 1: what is marketing - ✔✔
Marketing - ✔✔The process of communicating a company's value to customers
Advertising - ✔✔Process of communicating with potential customers to promote a
product or service
Brand - ✔✔Process of creating and maintaining the identity
Customer support - ✔✔A range of activities to assist customers in resolving issues;
involves the goal of promoting customer satisfaction
Distribution - ✔✔Path the product or service purchased travels from the company to
consumer
Event planning - ✔✔Process of arranging trade shows, conventions, meetings, etc. that
meet determined goals, messages, or purposes
Marketing Research - ✔✔Process of gathering and analyzing information about
customers needs and preferences
Brittie Donald, All Rights Reserved © 2025 1
, media planning - ✔✔Process of determining the most effective approach to advertise a
product or service
Public Relations (PR) - ✔✔efforts made by a company to shape the way audiences
perceive the company
sales - ✔✔Department responsible for selling products or services to customers and
meeting the company sales goals
Sales Promotion - ✔✔Short-term activity the provides incentives to potential customers
and that is intended to help increase sales or create AWARENESS of a product or
service
3 main goals of a marketing department - ✔✔1. Increase sales
2. Build customer awareness and loyalty
3. Acquire new customers
section 2: Understanding the customer - ✔✔
Target audiences (target markets) - ✔✔Marketers need to be aware of two groups of
customers: your current customers and your potential new customers
Target market information - ✔✔- Demographics (age, gender, Geographic Location)
- Household Income
Brittie Donald, All Rights Reserved © 2025 2
