Ad policies for content, Creative and targeting - ANSWER
How will you know if your ad has not been approved? - ANSWER You will
receive an email that explains why the ad wasn't approved
Some common reasons ads may not be approved are when they promote: -
ANSWER -adult content
-the sale or consumption of drugs
-online gambling
-the sale of weapons, ammunition or explosives
-the sale of tobacco
Headline and body of AD - ANSWER -You can not assert or imply, directly or
indirectly, that you know a person's personal characteristics.- a person's name,
race, ethnic, origin, sexual orientation, physical or mental disability or medical
condition, financial status and more.
-You cant call attention to perceived imperfections
ex. "not acceptable: are you christian?" "acceptable: Meet Christian Women"
Stories - ANSWER -Stories combine text, images, video and effects to let
individuals, creators and brands connect with their communities in an authentic
and playful way.
-Stories have moved beyond Instagram and are now available on Facebook,
Messenger and WhatsApp (Status).
-Hundreds of millions of people and companies use stories every day.
FB ads and your business Goals - ANSWER
What are your facebook ad objectives? - ANSWER Types of ads
,Type of Fb ads you can create right from your page: - ANSWER 1. boost a
post
-use this objective if your goal is to get additional engagement (likes, shares,
and comments) on a post you already create.
2. Promote your page: use this objective if your goal is to get more likes on your
fb page
3. get more leads: use this objective if your goal is to get more customer contact
and find new customers
4. Get more website visitors
-Use this objective if your goals is (you guessed it) to get people to visit your
website
5.Promote your business locally:
-use this objective if your goal is to increase awareness of your local business
near your storefront
6. Promote your call-to-action button
-use this objective if your goal is to get people to click your pages call to action
button. Tip: you'll need a call to action button set up on your page before you'll
see this option
7. Get more website purchases:
use this objective if your goal is to get ppl to purchase your products online.
TipL this only available for advertisers who have set up fb pixel. If you haven't
try, get more website visitors instead.
Promote your app:
use this objective if your goal is to encoutage people to download your
business's app. Tip: only available for advertisers who have linked an app to
their ad account.
Get a custom advertising plan:
if you need help figuring out your business goal and the corresponding ad
objective, try this option you'll take a quiz, and we'll recommend an ad objective
,Which of the following is a type of ad you can select from your page? -
ANSWER get more website visitors
Which ad would you recommend to a business that's goal is to drive traffic to its
website? - ANSWER -get more website visitors
Business Manager: billing, payments and tax info - ANSWER
Adding payment to business manager - ANSWER once you do that, you can
use it across all ad accts that are connected to your business manager acct, make
it the primary method
True or False?: A finance editor can edit account spending details and payment
methods; a finance analyst can only view them. - ANSWER TRUE
If you use a manual or automatic payment type, how do you access and view
your transaction history in Business Manager? - ANSWER by going to the
billing section of business manager
Complete the sentence: You're eligible for monthly invoicing if your business
manager account has a Facebook Account Representative, you've spent over
$10,000 USD per month in the past 3 months and _________________. -
ANSWER You've received a notification in Business Manager to submit an
application for monthly invoicing.
Taxes and Facebook Ads - ANSWER
Various factors can drive different tax treatment of your ads purchases,
including: - ANSWER -Your tax registration status
-your legal address
-your advertise for a business purose
True of False? Taxation on your digital ads depends on a variety of factors,
including your tax registration status, purpose of your advertising use and/or
your legal address. - ANSWER True
, What is considered to be a characteristic of buying Facebook Ads for a business
purpose? - ANSWER If you have or will use Facebook Ads to promote goods
or services for economic gain.
Ad Polices for Content & Landing Pages - ANSWER
Personal Characteristics - ANSWER -Ads can't assert or imply, directly or
indirectly, that you know a person's personal characteristics.
this includes a person's name, race, ethnic origin, sexual orientation, physical or
mental disability or medical condition, financial status and more
No acceptable exs.
-are you a christian?
-Big this shirt, Greg
Don't use - ANSWER -Vulgar language
-Deceptive claims:Your Facebook and Instagram ads can't contain false,
fraudulent, or misleading claims or content.
Ex. get rick quicl schemes
Landing Page - ANSWER -Landing pages are the sites that people are
redirected to when they click on your ad.
-vimAny landing page must clearly represent the company, product, service or
brand that's being advertised
Facebook Destinations - ANSWER you can use a fb page as your ad's landing
page, such as your business or a group, but you can direct ppl to the face
homepage
we'll review the page's content to make sure it follows our content guidelines.
-you can direct ppl to the group ,it has to be an open and public group
How will you know if your ad has not been approved? - ANSWER You will
receive an email that explains why the ad wasn't approved
Some common reasons ads may not be approved are when they promote: -
ANSWER -adult content
-the sale or consumption of drugs
-online gambling
-the sale of weapons, ammunition or explosives
-the sale of tobacco
Headline and body of AD - ANSWER -You can not assert or imply, directly or
indirectly, that you know a person's personal characteristics.- a person's name,
race, ethnic, origin, sexual orientation, physical or mental disability or medical
condition, financial status and more.
-You cant call attention to perceived imperfections
ex. "not acceptable: are you christian?" "acceptable: Meet Christian Women"
Stories - ANSWER -Stories combine text, images, video and effects to let
individuals, creators and brands connect with their communities in an authentic
and playful way.
-Stories have moved beyond Instagram and are now available on Facebook,
Messenger and WhatsApp (Status).
-Hundreds of millions of people and companies use stories every day.
FB ads and your business Goals - ANSWER
What are your facebook ad objectives? - ANSWER Types of ads
,Type of Fb ads you can create right from your page: - ANSWER 1. boost a
post
-use this objective if your goal is to get additional engagement (likes, shares,
and comments) on a post you already create.
2. Promote your page: use this objective if your goal is to get more likes on your
fb page
3. get more leads: use this objective if your goal is to get more customer contact
and find new customers
4. Get more website visitors
-Use this objective if your goals is (you guessed it) to get people to visit your
website
5.Promote your business locally:
-use this objective if your goal is to increase awareness of your local business
near your storefront
6. Promote your call-to-action button
-use this objective if your goal is to get people to click your pages call to action
button. Tip: you'll need a call to action button set up on your page before you'll
see this option
7. Get more website purchases:
use this objective if your goal is to get ppl to purchase your products online.
TipL this only available for advertisers who have set up fb pixel. If you haven't
try, get more website visitors instead.
Promote your app:
use this objective if your goal is to encoutage people to download your
business's app. Tip: only available for advertisers who have linked an app to
their ad account.
Get a custom advertising plan:
if you need help figuring out your business goal and the corresponding ad
objective, try this option you'll take a quiz, and we'll recommend an ad objective
,Which of the following is a type of ad you can select from your page? -
ANSWER get more website visitors
Which ad would you recommend to a business that's goal is to drive traffic to its
website? - ANSWER -get more website visitors
Business Manager: billing, payments and tax info - ANSWER
Adding payment to business manager - ANSWER once you do that, you can
use it across all ad accts that are connected to your business manager acct, make
it the primary method
True or False?: A finance editor can edit account spending details and payment
methods; a finance analyst can only view them. - ANSWER TRUE
If you use a manual or automatic payment type, how do you access and view
your transaction history in Business Manager? - ANSWER by going to the
billing section of business manager
Complete the sentence: You're eligible for monthly invoicing if your business
manager account has a Facebook Account Representative, you've spent over
$10,000 USD per month in the past 3 months and _________________. -
ANSWER You've received a notification in Business Manager to submit an
application for monthly invoicing.
Taxes and Facebook Ads - ANSWER
Various factors can drive different tax treatment of your ads purchases,
including: - ANSWER -Your tax registration status
-your legal address
-your advertise for a business purose
True of False? Taxation on your digital ads depends on a variety of factors,
including your tax registration status, purpose of your advertising use and/or
your legal address. - ANSWER True
, What is considered to be a characteristic of buying Facebook Ads for a business
purpose? - ANSWER If you have or will use Facebook Ads to promote goods
or services for economic gain.
Ad Polices for Content & Landing Pages - ANSWER
Personal Characteristics - ANSWER -Ads can't assert or imply, directly or
indirectly, that you know a person's personal characteristics.
this includes a person's name, race, ethnic origin, sexual orientation, physical or
mental disability or medical condition, financial status and more
No acceptable exs.
-are you a christian?
-Big this shirt, Greg
Don't use - ANSWER -Vulgar language
-Deceptive claims:Your Facebook and Instagram ads can't contain false,
fraudulent, or misleading claims or content.
Ex. get rick quicl schemes
Landing Page - ANSWER -Landing pages are the sites that people are
redirected to when they click on your ad.
-vimAny landing page must clearly represent the company, product, service or
brand that's being advertised
Facebook Destinations - ANSWER you can use a fb page as your ad's landing
page, such as your business or a group, but you can direct ppl to the face
homepage
we'll review the page's content to make sure it follows our content guidelines.
-you can direct ppl to the group ,it has to be an open and public group
