, 1
Copyright 2019 © McGraw-
b b b
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-
b b b b b b b b b b b b b b b
Hill Education.
,Essentials of Marketing, 16e (Perreault) B b b b b b
onus Test Bank 01 b b b
1) Implementation puts plans into operation, while control provides feedback. b b b b b b b b
Answer: TRUE b
Explanation: Successful marketing requires efficient implementation and control. I
b b b b b b b b
mplementation puts plans into operation, and control provides feedback Difficulty:
b b b b b b b b b b
1 Easy
b
Topic: Good Plans Set the Framework for Implementation and Control
b b b b b b b b b
Learning Objective: BC01- b b
01 understand how information technology speeds up feedback for better implementation and contr
b b b b b b b b b b b b
ol.
Bloom's: Remember AACSB b b
: Reflective Thinking
b b
Accessibility: Keyboard Navigation b b
2) Although marketing information can be gathered quickly, it is impossible to analyze and ut
b b b b b b b b b b b b b
ilize the information in real time.
b b b b b
Answer: FALSE b
Explanation: Information can be gathered quickly, and it can also be analyzed quickly. Marketing a
b b b b b b b b b b b b b b
nalytics can often happen in real time—while an event is happening.
b b b b b b b b b b
Difficulty: 1 Easy b b
Topic: Speed Up Information for Better Implementation and Control
b b b b b b b b
Learning Objective: BC01- b b
01 understand how information technology speeds up feedback for better implementation and contr
b b b b b b b b b b b b
ol.
Bloom's: Remember AACSB b b
: Reflective Thinking
b b
Accessibility: Keyboard Navigation b b
3) The use of metrics and analytical tools allow marketing managers to make timely adjustments to
b b b b b b b b b b b b b b b
their marketing strategies.
b b
Answer: TRUE b
Explanation: To more effectively implement and control marketing strategies, marketing manager
b b b b b b b b b b
s must take advantage of technology that gives them more information, more often. Metrics and ana
b b b b b b b b b b b b b b b
lytical tools can provide marketing managers with frequent and timely information, which they can
b b b b b b b b b b b b b b
use to adjust their marketing strategies.
b b b b b
Difficulty: 1 Easy b b
Topic: Speed Up Information for Better Implementation and Control
b b b b b b b b
Learning Objective: BC01- b b
01 understand how information technology speeds up feedback for better implementation and contr
b b b b b b b b b b b b
ol.
Bloom's: Remember AA b b
CSB: Technology b
2
Copyright 2019 © McGraw- b b b
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-
b b b b b b b b b b b b b b b
Hill Education.
, Accessibility: Keyboard Navigation
b b
3
Copyright 2019 © McGraw-
b b b
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-
b b b b b b b b b b b b b b b
Hill Education.
Copyright 2019 © McGraw-
b b b
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-
b b b b b b b b b b b b b b b
Hill Education.
,Essentials of Marketing, 16e (Perreault) B b b b b b
onus Test Bank 01 b b b
1) Implementation puts plans into operation, while control provides feedback. b b b b b b b b
Answer: TRUE b
Explanation: Successful marketing requires efficient implementation and control. I
b b b b b b b b
mplementation puts plans into operation, and control provides feedback Difficulty:
b b b b b b b b b b
1 Easy
b
Topic: Good Plans Set the Framework for Implementation and Control
b b b b b b b b b
Learning Objective: BC01- b b
01 understand how information technology speeds up feedback for better implementation and contr
b b b b b b b b b b b b
ol.
Bloom's: Remember AACSB b b
: Reflective Thinking
b b
Accessibility: Keyboard Navigation b b
2) Although marketing information can be gathered quickly, it is impossible to analyze and ut
b b b b b b b b b b b b b
ilize the information in real time.
b b b b b
Answer: FALSE b
Explanation: Information can be gathered quickly, and it can also be analyzed quickly. Marketing a
b b b b b b b b b b b b b b
nalytics can often happen in real time—while an event is happening.
b b b b b b b b b b
Difficulty: 1 Easy b b
Topic: Speed Up Information for Better Implementation and Control
b b b b b b b b
Learning Objective: BC01- b b
01 understand how information technology speeds up feedback for better implementation and contr
b b b b b b b b b b b b
ol.
Bloom's: Remember AACSB b b
: Reflective Thinking
b b
Accessibility: Keyboard Navigation b b
3) The use of metrics and analytical tools allow marketing managers to make timely adjustments to
b b b b b b b b b b b b b b b
their marketing strategies.
b b
Answer: TRUE b
Explanation: To more effectively implement and control marketing strategies, marketing manager
b b b b b b b b b b
s must take advantage of technology that gives them more information, more often. Metrics and ana
b b b b b b b b b b b b b b b
lytical tools can provide marketing managers with frequent and timely information, which they can
b b b b b b b b b b b b b b
use to adjust their marketing strategies.
b b b b b
Difficulty: 1 Easy b b
Topic: Speed Up Information for Better Implementation and Control
b b b b b b b b
Learning Objective: BC01- b b
01 understand how information technology speeds up feedback for better implementation and contr
b b b b b b b b b b b b
ol.
Bloom's: Remember AA b b
CSB: Technology b
2
Copyright 2019 © McGraw- b b b
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-
b b b b b b b b b b b b b b b
Hill Education.
, Accessibility: Keyboard Navigation
b b
3
Copyright 2019 © McGraw-
b b b
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-
b b b b b b b b b b b b b b b
Hill Education.
