SMPS CPSM – DOMAIN 6 MULTIPLE CHOICE QUESTIONS WITH ANSWERS

SMPS CPSM – DOMAIN 6 MULTIPLE CHOICE
QUESTIONS WITH ANSWERS



c - ANSWER Which of the following terms describes a technical professional
responsible for making the sale and performing the work?
a) Business Developer
b) Principal Closer
c) Seller Doer
d) Rainmaker


b - ANSWER It is suggested that a firm add a marketing coordinator when it
reaches ______ employees.
a) 10
b) 20
c) 50
d) 85


d - ANSWER Which of the following is NOT one a critical skills for a
marketing professional?
a) Writing
b) Multi-tasking
c) Team player
d) Technical expertise

, c - ANSWER Which of the following terms describes a long-term professional
relationship that fosters confidence, trust, and mutual learning:
a) Coaching
b) Leadership
c) Mentoring
d) Professional Development


d - ANSWER A lead is a __________ about a potential project.
a) Documented Source
b) Piece of non-credible information
c) Formal RFP
d) Clue


b - ANSWER Which of the following is NOT a way to promote cross-selling?
a) Ensure all employees have a basic understanding of company offerings
b) Encourage employees to have in-depth knowledge of their market
c) Conduct regular staff training sessions
d) Utilize internal communications


c - ANSWER Why are the first 4-6 months of a CRM implementation critical?
a) The user group is not supporting the implementation team.
b) The implementation team has to sort out licensing issues.
c) Base data takes time to build that will make the system valuable.
d) The implementation team has to focus on implementation while proposals are
still being produced.