MKTG 455 FINAL EXAM EXAM QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ||ALREADY GRADED A+||NEWEST VERSION

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MKTG 455 FINAL EXAM EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: (1) word choice in describing the content of the email, and

(2) the content of the email being appealing to the users. It is perhaps

the second part that is more important in generating interest and

procuring the open.

Ans: good subject lines for emails




Quiz: broadcast emails

Ans: sent to the whole customer list at regular intervals




Quiz: transactional emails

Ans: •customer makes a purchase but doesn't sign up for email list

-Ex: confirmation of the order, shipment, delivery




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Quiz: triggered emails

Ans: •email sent based on customer action

-Ex: empty cart




Quiz: onboarding emails

Ans: •email sent to new customer

-Ex: welcome offer, invitation to sign up for social media or app




Quiz: Sending emails to customers who placed an item in their

online shopping cart but did not complete the transaction is likely

the highest ROI internet marketing activity a company can engage.

Not only does the company know that the customer was interested

in the product, but the customer almost bought the product.




The conversion rate on abandoned cart emails is very high. Typically,

companies will send these emails a day later. One company found

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that sending these emails within two hours of abandonment increase

conversion by 60%.

Ans: benefits of sending a trigger email




Quiz: An obvious pro is that it could increase conversion.




A con is that customers sometimes learn that abandoning a cart will

lead to a coupon, so they will purposely refrain from purchase to

wait for a coupon.

Ans: pros and cons of offering a coupon with the abandoned cart




Quiz: (1)Less knowledgeable. They haven't been a part of the email

list, so they don't know the kind of email content they can expect to

receive from the company.




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(2)More curious. They just barely signed up for emails, so they

anticipate receiving worthwhile content, and they're curious to see

what that content will be.




(3)More responsive. After people have been a part of the email list

for a while, their habits in regards to a company's emails have been

established, and they will be more difficult to influence.

Ans: attributes of somebody who just signed up for the email list




Quiz: factors imply that the initial emails sent out to new email sign-

ups are critical in establishing a good email relationship, and that

these first few emails should be different than the general broadcast

emails sent to the long-time email list members

Ans: benefits of sending onboarding emails




Quiz: Emails Opened/Emails Delivered

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