with Complete Answers
Denning [Date] [Course title]
, For Legal Purposes, what should a business do that collects marketing information from its online
customers - Correct Answers: post its privacy policies on its website
After several failed attempts to get product information from Payton manufacturing, Mr. Jones Places a
$150,000 order with Morgan industries. why did Payton lose the large order - Correct Answers: Its
employees did not have access to current technology
What is an important purpose of promotional advertising - Correct Answers: to stimulate sales
A company wants to know why sales of a certain product are not growing. Its purpose in conducting
marketing research is to: - Correct Answers: Monitor
To obtain reliable, valid marketing research data when conducting personal interviews, researchers
must make sure that the interviewers are: - Correct Answers: Open, Friendly, And non Judgmental
An individual returns a marketing research survey that contains unanswered questions. this is an
example if a(n) - Correct Answers: Nonresponse error
A business that is found guilty of deceptive advertising is often required to place__________ advertising
- Correct Answers: Corrective
Which of the following situations is an example of a marketing researcher obtaining secondary data -
Correct Answers: Ben reads a trade magazine
Which of the following is the basic purpose of a company's promotional mix: - Correct Answers: To
influence consumers to purchase
Which of the following is one way that businesses use marketing information's: - Correct Answers: To
conduct research
A business that publishes marketing information but ignores pertinent data and misuses statistics often
compromises its: - Correct Answers: Credibility