SOLUTION MANUAL for Research Methods For Business Students 8th Edition Mark Saunders, Philip Lewis Chapters 1 - 14, Complete

Solution Manual for Business Research Methods, 14th Edition b
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y Pamela Schindler,
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1)bWhichbofbthebfollowingbtermsbfailsbtobcapturebthebmeaningbofbabresearchbdesign?
A)bMap
B)bBlueprint
C)bModel
D)bDictionary
E)bGuidebookb-bANSWER:bD)bDictionary

2)bApplebplansbtobsurveybeverybcustomerbwhobhasbpurchasedbanbApplebcomputerbinbth
eblastb5byears.bApplebplansbtobusebab________.
A)bconveniencebsample
B)bsnowballbsample
C)bsystematicbsample
D)bcensus
E)brandombsampleb-bANSWER:bD)bcensus

3)bWhichbofbthebfollowingbbestbdescribesbthebrelationshipbbetweenbmanagementbdile
mmas,bkeybperformancebindicators,bandbdashboards?
A)bDashboardsbcannotbbebdesignedbtobdepictbmanagementbdilemmas.
B)bKeybperformancebindicatorsbmaybrevealbmanagementbdilemmas.
C)bKeybperformancebindicatorsbcannotbbebdisplayedbonbabdashboard.
D)bManagementbdilemmasbarebsymptomsbofbproblems,bwhilebkeybperformancebindica
torsbarebproblems.b-
bANSWER:bB)bKeybperformancebindicatorsbmaybrevealbmanagementbdilemmas.




4)bIfbabdashboardbdisplaybrevealedbrisingbcostsbinbanboperatingbdivisionbofbabbusiness,bt
hisbwouldbbebabpossible
A)bresearchbquestion.
B)bmanagementbdilemma.
C)bresearchbdesign.
D)blimitation.
E)bNonebofbthebabovebisbcorrect.b-bANSWER:bB)bmanagementbdilemma.

5)bIfbabbusinessbdoesbnotbcollectbdatabonbkeybperformancebindicators,bitbhasbabmorebdif
ficultbtime
A)bdefiningbmanagementbdilemmas.
B)bcreatingbabresearchbdesign.
C)binbsamplingbdesign.
D)bcollectingbdata.
E)bNonebofbthebabovebisbcorrect.b-bANSWER:bA)bdefiningbmanagementbdilemmas.

6)bExploration
A)bisbhighlybstructuredbresearch.
B)bisbusedbtobrefinebresearchbquestions.

, C)bcannotbbebusedbtobsolvebabmanagementbproblem.
D)bcannotbbebusedbtobunderstandbabmanager'sboptionsbwhenbsolvingbabproblemborbadd
ressingbanbopportunity.
E)bNonebofbthebabovebisbcorrect.b-bANSWER:bB)bisbusedbtobrefinebresearchbquestions.

7)bThebresearchbquestion
A)bisbabpossiblebresolutionbtobthebmanagementbproblem.
B)bisbabhypothesisbtobbebstudied.
C)brepresentsbabselectionbofbactionbchoices.
D)bisbthebfocusbofbabresearchbproject.
E)bAllbofbthebabovebarebcorrect.b-bANSWER:bE)bAllbofbthebabovebarebcorrect.

8)bAbresearchbstudy
A)bhasbvaluebonlybifbthebinformationbcollectedbhelpsbmakebabbetterbdecisionbthanbwoul
dbbebmadebwithoutbthebnewbinformation.
B)bhasbvaluebonlybifbthebbudgetbneededbtobcollectbthebdatabisblessbthanbthebdecision'sbe
stimatedbvalue.
C)bhasbvaluebonlybifbthebbudgetbforbresearchbisbexceededbbybthebdecision'sbestimatedbv
alue.
D)bhasbanbestimatedbvaluebthatbisbdeterminedbfrombthebcostbofbacquiringbthebdatabandb
thebvaluebofbanybpossiblebresultingbdecisions.
E)bAllbofbthebabovebarebcorrect.b-bANSWER:bE)bAllbofbthebabovebarebcorrect.

9)bMcGraw-
Hillbisbplanningbabstudybofbeducatorbpreferencesbtobdeterminebthebneedsbofbcollegebins
tructors.bBecausebofbthebnumberbofbcollegebinstructors,bMcGraw-
Hillbwillbselectbabportionbofbthebtargetbpopulation,bknownbasba(n)b________,btobparticip
atebinbthebstudy.
A)belement
B)bsample
C)bsamplingbframe
D)bcensus
E)bextentb-bANSWER:bB)bsample

10)bInformationbcollectedbfrombparticipants,bbybobservation,borbfrombsecondarybsourc
esbisbcalledb________.
A)bresponse
B)bdata
C)bknowledge
D)bfact
E)bperceptualbcontentb-bANSWER:bB)bdata

11)bDatabcollectedbfrombanbarticlebinbabbusinessbmagazinebwouldbbe
A)bprimarybdata.
B)bsecondarybdata.
C)bnominalbdata.
D)bratiobdata.