SMPS CPSM - Domain 6 Multiple Choice Questions with Correct Answers

SMPS CPSM - Domain 6 Multiple Choice Questions with Correct Answers Which of the following terms describes a technical professional responsible for making the sale and performing the work? a) Business Developer b) Principal Closer c) Seller Doer d) Rainmaker - c It is recommended that a firm add a marketing coordinator when it reaches ______ employees. a) 10 b) 20 c) 50 d) 85 - b 2Katelyn Whitman, All Rights Reserved © 2025 Which of the following is NOT one a critical skills for a marketing professional? a) Writing b) Multi-tasking c) Team player d) Technical expertise - d Which of the following terms describes a long-term professional relationship that fosters confidence, trust, and mutual learning: a) Coaching b) Leadership c) Mentoring d) Professional Development - c A lead is a __________ about a potential project. a) Documented Source b) Piece of non-credible information c) Formal RFP d) Clue - d Which of the following is NOT a way to promote cross-selling? 3Katelyn Whitman, All Rights Reserved © 2025 a) Ensure all employees have a basic understanding of company offerings b) Encourage employees to have in-depth knowledge of their market c) Conduct regular staff training sessions d) Utilize internal communications - b Why are the first 4-6 months of a CRM implementation critical? a) The implementation team is working without the assistance of the user group. b) The implementation team must determine licensing issues. c) It takes time to build the base data that will make the system valuable. d) The implementation team must focus on implementation while ensuring proposals are still produced. - c Ultimately, a CRM system is all abou