SMPS CPSM Exam Questions and
Answers 100% Pass
Action Plan - ✔✔Defines the tasks that must be accomplished to implement each
strategy within the marketing plan and who will be responsible for accomplishing that
task.
Advertising agency - ✔✔Professional services agency to handle advertising, selection is
similar to AEC firm - people and technical qualifications.
Aimed at the Right Audience - ✔✔Advertising directed to those interested in and
needing your service
Alliance - ✔✔A long-term relationship between two parties for services on several
projects. Usually based on a unique service the seller can provide the client, linking the
two where the seller becomes almost an extension of the client. (EX: Design-Build
Relationship)
Alternate Dispute Resolution - ✔✔Alternative methods, besides litigation, to settle
project dispute - mediation or arbitration.
Katelyn Whitman, All Rights Reserved © 2025 1
,Alternate Dispute Resolution Mediation - ✔✔A procedure in which the parties submit
their disputes, including details of their positions to an independent, third party
mediator. The mediator then discusses the dispute with the parties, including the
mediator's view of the strengths and weaknesses of each party's position. The mediator
helps the parties attempt to reach a settlement of their dispute. If the dispute is not
settled, the next step is arbitration or litigation, depending on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - ✔✔In order to have a binding arbitration
agreement, the parties must, in writing, agree to submit any claims or dispute to
arbitration. Generally the parties agree to submit the arbitration to the AAA per the
Construction Industry Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of differences between parties
by a person or persons chosen or agreed to by them.
Attention Getting - ✔✔Advertising must be: distinctive, repetitive, unique, words and
images must work together.
Audience - ✔✔To whom things are aimed. Qualify and target the audience.
Katelyn Whitman, All Rights Reserved © 2025 2
, Benchmarking Studies - ✔✔A standard by which something can be measured or
judged. To measure according to specified standards in order to compare it with and
improve one's product.
Benchmarking - ✔✔Is a comparative measure. Establishes a standard and shows
progress or decline. To compare one's goods, services or processes with recognized
leaders in those areas.
Brand Positioning - ✔✔One sentence distinguishes and differentiates
Brand Equity - ✔✔Good will, value and volume margins
Brochure - ✔✔Firm marketing tool to present salient facts about the firm at a glance.
Cross selling tool explains who you are and what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - ✔✔Also known as the bottom-up method, this method
assigns cost to each item in marketing plan. This method allows you to base your
budgeting on the year's business plan revenue goals and marketing plan
implementation tasks.
Katelyn Whitman, All Rights Reserved © 2025 3
Answers 100% Pass
Action Plan - ✔✔Defines the tasks that must be accomplished to implement each
strategy within the marketing plan and who will be responsible for accomplishing that
task.
Advertising agency - ✔✔Professional services agency to handle advertising, selection is
similar to AEC firm - people and technical qualifications.
Aimed at the Right Audience - ✔✔Advertising directed to those interested in and
needing your service
Alliance - ✔✔A long-term relationship between two parties for services on several
projects. Usually based on a unique service the seller can provide the client, linking the
two where the seller becomes almost an extension of the client. (EX: Design-Build
Relationship)
Alternate Dispute Resolution - ✔✔Alternative methods, besides litigation, to settle
project dispute - mediation or arbitration.
Katelyn Whitman, All Rights Reserved © 2025 1
,Alternate Dispute Resolution Mediation - ✔✔A procedure in which the parties submit
their disputes, including details of their positions to an independent, third party
mediator. The mediator then discusses the dispute with the parties, including the
mediator's view of the strengths and weaknesses of each party's position. The mediator
helps the parties attempt to reach a settlement of their dispute. If the dispute is not
settled, the next step is arbitration or litigation, depending on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - ✔✔In order to have a binding arbitration
agreement, the parties must, in writing, agree to submit any claims or dispute to
arbitration. Generally the parties agree to submit the arbitration to the AAA per the
Construction Industry Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of differences between parties
by a person or persons chosen or agreed to by them.
Attention Getting - ✔✔Advertising must be: distinctive, repetitive, unique, words and
images must work together.
Audience - ✔✔To whom things are aimed. Qualify and target the audience.
Katelyn Whitman, All Rights Reserved © 2025 2
, Benchmarking Studies - ✔✔A standard by which something can be measured or
judged. To measure according to specified standards in order to compare it with and
improve one's product.
Benchmarking - ✔✔Is a comparative measure. Establishes a standard and shows
progress or decline. To compare one's goods, services or processes with recognized
leaders in those areas.
Brand Positioning - ✔✔One sentence distinguishes and differentiates
Brand Equity - ✔✔Good will, value and volume margins
Brochure - ✔✔Firm marketing tool to present salient facts about the firm at a glance.
Cross selling tool explains who you are and what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - ✔✔Also known as the bottom-up method, this method
assigns cost to each item in marketing plan. This method allows you to base your
budgeting on the year's business plan revenue goals and marketing plan
implementation tasks.
Katelyn Whitman, All Rights Reserved © 2025 3
