SMPS CPSM - Domain 1 Multiple Choice Questions with Correct Answers 100% Pass

SMPS CPSM - Domain 1 Multiple
Choice Questions with Correct
Answers 100% Pass

Which of the following is NOT a way that research adds value?


a) Spotting trends


b) Providing an inexpensive alternative to strategic planning


c) Improving effectiveness of the sales process


d) Reducing risk by developing well-informed plans - ✔✔b


Which phase of Levitt's Four Phases of Life Expectancy will have the most

opportunities?


a) Development


b) Growth


c) Maturity


d) Decline - ✔✔b




Katelyn Whitman, All Rights Reserved © 2025 1

, The best research efforts:


a) Are broad in focus


b) Are performed quickly (1-2 weeks) to allow the firm to capitalize on trends


c) Use a combination of qualitative and quantitative methodologies


d) Conceal the identity of the sponsoring firm - ✔✔c


Your firm wants to identify the type of opportunities exist in a specific market. Which

type of research should you conduct?


a) Exploratory


b) Confirmatory


c) Client Satisfaction Survey


d) Literature Review - ✔✔a


Which approach to ethics ensures that benefits and costs are fairly distributed?


a) Utility


b) Rights


c) Motivation


d) Justice - ✔✔d


In which circumstance is it NOT appropriate to conduct a SWOT analysis?



Katelyn Whitman, All Rights Reserved © 2025 2