Module 6: Market
Segmentation, Targeting,
and Positioning Case Study
questions with verified
solutions(graded A+)
Which type of market is represented by Sure Start's electric car
battery business? - answer Business-to-business
Charlie decided to develop electric car batteries because there were
companies still trying to establish themselves as industry leaders,
and he wanted to be able to enter the market at the early stage and
become a mass producer of rechargeable batteries used in electric
cars.
Which component of market segmentation does this represent? -
answer Identifying the market
Sure Start Batteries conducted extensive research and development
to produce its line of rechargeable batteries designed for electric
cars with the goal of marketing to electric car manufacturers.
Which segmentation variable did Sure Start Batteries use to market
its batteries? - answer Product-related
Charlie plans to use target marketing to sell Sure Start Batteries'
new rechargeable battery.
Segmentation, Targeting,
and Positioning Case Study
questions with verified
solutions(graded A+)
Which type of market is represented by Sure Start's electric car
battery business? - answer Business-to-business
Charlie decided to develop electric car batteries because there were
companies still trying to establish themselves as industry leaders,
and he wanted to be able to enter the market at the early stage and
become a mass producer of rechargeable batteries used in electric
cars.
Which component of market segmentation does this represent? -
answer Identifying the market
Sure Start Batteries conducted extensive research and development
to produce its line of rechargeable batteries designed for electric
cars with the goal of marketing to electric car manufacturers.
Which segmentation variable did Sure Start Batteries use to market
its batteries? - answer Product-related
Charlie plans to use target marketing to sell Sure Start Batteries'
new rechargeable battery.
