Google ads certification assessment Exam
Questions and Answers 100% Pass
Ways google ads advances business goals - ✔✔-drive sales
-get leads
-increase website visits
-influence consideration
-build awareness
-promote your app
3 Principles Google ads is built around - ✔✔Relevance
Control
Results
Relevance - ✔✔helps you connect with the right people, with the right message, at the
right time. Your ads can appear on Google Search, Youtube, and more, just when
someone is looking for products or services like yours. You can also customize options,
such as keywords and location, to get in front of the most relevant customers
Katelyn Whitman, All Rights Reserved © 2025 1
,Control - ✔✔google ads give you complete control over your budget. You choose how
much to spend per month, per day, and per ad. Based on your settings, Google Ads
uses a lightning-fast action to determine which ad to show. If you want to change your
strategy, you can easily adjust your ad, modify your budget, or pause and restart a
campaign.
Results - ✔✔use measurement tools to understand how your campaigns are
performing. Plus, smart technology lets you create, manage, and optimize your
campaigns so you can get the most out of you investment
Q: You're a brand manager with an commerce retail company, and are looking to
advertise online and measure the volume of sales coming from your digital campaigns.
Which benefits google ads could help? - ✔✔A-Results
Google Ads campaign types - ✔✔Search
Display
Video
Shopping
App
Search - ✔✔search ads appear next to google search results and on other Google partner
sites, like YouTube, when people look for businesses like yours. With a search
Katelyn Whitman, All Rights Reserved © 2025 2
, campaign, you can make sure potential customers notice your brand, consider your
products, and take action.
Display - ✔✔can appear across a network of more than 2 million sites and apps,
reaching 90% of people on the internet. Your ads get matched to content related to your
business or to your customers' interests. Use a Display campaign to increase exposure
and reach audiences with specific interests across the web.
Video - ✔✔with video ads, you can reach the right audience at scale and capture their
attention. Show your ads on their own or within other streaming video content across
YouTube and across Googles network of websites and apps. Only pay when people
choose to watch your ad. Video
Shopping - ✔✔shopping ads appear next to search results and near text and responsive
ads. Shopping ads promote your products by giving consumers detailed information
about what you're selling before they select your ad. Use a shopping campaign to
advertise your online and local inventory, boost traffic to your website or local store,
and find better-qualified leads.
App - ✔✔after a simple setup process, App campaigns run ads across Google's largest
properties, including Search, Play, and Youtube, as well as thousands of mobile sites
and apps. Your ads and bids are automatically adjusted to get the most downloads. Just
add a few lines of text, a bid, and some assets, and the rest is optimized to help
customer find you.
Katelyn Whitman, All Rights Reserved © 2025 3
Questions and Answers 100% Pass
Ways google ads advances business goals - ✔✔-drive sales
-get leads
-increase website visits
-influence consideration
-build awareness
-promote your app
3 Principles Google ads is built around - ✔✔Relevance
Control
Results
Relevance - ✔✔helps you connect with the right people, with the right message, at the
right time. Your ads can appear on Google Search, Youtube, and more, just when
someone is looking for products or services like yours. You can also customize options,
such as keywords and location, to get in front of the most relevant customers
Katelyn Whitman, All Rights Reserved © 2025 1
,Control - ✔✔google ads give you complete control over your budget. You choose how
much to spend per month, per day, and per ad. Based on your settings, Google Ads
uses a lightning-fast action to determine which ad to show. If you want to change your
strategy, you can easily adjust your ad, modify your budget, or pause and restart a
campaign.
Results - ✔✔use measurement tools to understand how your campaigns are
performing. Plus, smart technology lets you create, manage, and optimize your
campaigns so you can get the most out of you investment
Q: You're a brand manager with an commerce retail company, and are looking to
advertise online and measure the volume of sales coming from your digital campaigns.
Which benefits google ads could help? - ✔✔A-Results
Google Ads campaign types - ✔✔Search
Display
Video
Shopping
App
Search - ✔✔search ads appear next to google search results and on other Google partner
sites, like YouTube, when people look for businesses like yours. With a search
Katelyn Whitman, All Rights Reserved © 2025 2
, campaign, you can make sure potential customers notice your brand, consider your
products, and take action.
Display - ✔✔can appear across a network of more than 2 million sites and apps,
reaching 90% of people on the internet. Your ads get matched to content related to your
business or to your customers' interests. Use a Display campaign to increase exposure
and reach audiences with specific interests across the web.
Video - ✔✔with video ads, you can reach the right audience at scale and capture their
attention. Show your ads on their own or within other streaming video content across
YouTube and across Googles network of websites and apps. Only pay when people
choose to watch your ad. Video
Shopping - ✔✔shopping ads appear next to search results and near text and responsive
ads. Shopping ads promote your products by giving consumers detailed information
about what you're selling before they select your ad. Use a shopping campaign to
advertise your online and local inventory, boost traffic to your website or local store,
and find better-qualified leads.
App - ✔✔after a simple setup process, App campaigns run ads across Google's largest
properties, including Search, Play, and Youtube, as well as thousands of mobile sites
and apps. Your ads and bids are automatically adjusted to get the most downloads. Just
add a few lines of text, a bid, and some assets, and the rest is optimized to help
customer find you.
Katelyn Whitman, All Rights Reserved © 2025 3
