Digital marketing 2024-2025
Digital Marketing (2024-2025 edition)
Questions and Answers
Digital Marketing - ✔✔✔ Use of new media or digital technology to achieve marketing and
business goals.
Two most important principles in Digital Marketing - ✔✔✔1. Outbound
2. Inbound
Outbound Marketing - ✔✔✔Begins with the brand advertiser pushing out a message to a
specified target audience with the objective being to drive awareness of a product or service
With inbound marketing customers find you through...? - ✔✔✔channels such as blogs,
search engines, email subscriptions, word of mouth, and online reviews/recommendations.
pg. 1
,Digital marketing 2024-2025
Inbound Marketing - ✔✔✔Involves trying to pull your audience towards your content,
brand, or service. It is about attracting those people who are already interested in your
product or service so that they seek you out and engage.
Things you should ask yourself when considering owned media are: - ✔✔✔*what am I
going to talk about?
*what do I want people to see?
*What type of message do I want to get across to my audience?
Benefits of owned media - ✔✔✔*cost efficiency
*flexibility
*longevity
*power of developing a go-to platform for your audience
Paid Media - ✔✔✔comprises any form of media designed to promote your brand or content
on the internet for a fee
ex. social media advertising, paid search, display adverts, or paid influencers
Outbound paid media is useful for - ✔✔✔building awareness and generating familiarity, as
it provides the basis for audience reach, ad repetition, and defined audience targeting.
Inbound paid media like paid search and types of remarking are great ways to - ✔✔✔drive
sales and conversions. However, with the advent of ad blockers, for example, there are
challenges to the efficacy of paid media, particularly with today's ad saturation and the
ability to skip or report ads.
Earned Media - ✔✔✔The ultimate goal for brands and digital marketers.
pg. 2
, Digital marketing 2024-2025
It is where you have created a good piece of content, shared it through various platforms -
including paid promotion - and now people are engaging with it and actively sharing it with
their friends because they view it as important, relevant, interesting, or even funny
Earned media comprises - ✔✔✔shares, reviews, mentions, and reposts; anything that allows
your content to appear on people's social media timelines.
Outbound marketing is done by something known as "Drive Product Recall":
And Achieved through: - ✔✔✔rapidly spreading word of the campaign product or service to
the target audience using, for example, visual display banner and video formats multiple
times to ensure people remember the product
Audience reach and repetition
Inbound Marketing - ✔✔✔Involves trying to pull your audience towards your content,
brand, or service. It is about attracting those people who are already interested in your
product or service so that they seek you out and engage.
With inbound marketing customers find you through...? - ✔✔✔channels such as blogs,
search engines, email subscriptions, word of mouth, and online reviews/recommendations.
As an inbound marketer you're attempting to... - ✔✔✔find ways to create the conditions
where people are drawn to your brand via your content, with the objective of turning them
into a customer
pg. 3
Digital Marketing (2024-2025 edition)
Questions and Answers
Digital Marketing - ✔✔✔ Use of new media or digital technology to achieve marketing and
business goals.
Two most important principles in Digital Marketing - ✔✔✔1. Outbound
2. Inbound
Outbound Marketing - ✔✔✔Begins with the brand advertiser pushing out a message to a
specified target audience with the objective being to drive awareness of a product or service
With inbound marketing customers find you through...? - ✔✔✔channels such as blogs,
search engines, email subscriptions, word of mouth, and online reviews/recommendations.
pg. 1
,Digital marketing 2024-2025
Inbound Marketing - ✔✔✔Involves trying to pull your audience towards your content,
brand, or service. It is about attracting those people who are already interested in your
product or service so that they seek you out and engage.
Things you should ask yourself when considering owned media are: - ✔✔✔*what am I
going to talk about?
*what do I want people to see?
*What type of message do I want to get across to my audience?
Benefits of owned media - ✔✔✔*cost efficiency
*flexibility
*longevity
*power of developing a go-to platform for your audience
Paid Media - ✔✔✔comprises any form of media designed to promote your brand or content
on the internet for a fee
ex. social media advertising, paid search, display adverts, or paid influencers
Outbound paid media is useful for - ✔✔✔building awareness and generating familiarity, as
it provides the basis for audience reach, ad repetition, and defined audience targeting.
Inbound paid media like paid search and types of remarking are great ways to - ✔✔✔drive
sales and conversions. However, with the advent of ad blockers, for example, there are
challenges to the efficacy of paid media, particularly with today's ad saturation and the
ability to skip or report ads.
Earned Media - ✔✔✔The ultimate goal for brands and digital marketers.
pg. 2
, Digital marketing 2024-2025
It is where you have created a good piece of content, shared it through various platforms -
including paid promotion - and now people are engaging with it and actively sharing it with
their friends because they view it as important, relevant, interesting, or even funny
Earned media comprises - ✔✔✔shares, reviews, mentions, and reposts; anything that allows
your content to appear on people's social media timelines.
Outbound marketing is done by something known as "Drive Product Recall":
And Achieved through: - ✔✔✔rapidly spreading word of the campaign product or service to
the target audience using, for example, visual display banner and video formats multiple
times to ensure people remember the product
Audience reach and repetition
Inbound Marketing - ✔✔✔Involves trying to pull your audience towards your content,
brand, or service. It is about attracting those people who are already interested in your
product or service so that they seek you out and engage.
With inbound marketing customers find you through...? - ✔✔✔channels such as blogs,
search engines, email subscriptions, word of mouth, and online reviews/recommendations.
As an inbound marketer you're attempting to... - ✔✔✔find ways to create the conditions
where people are drawn to your brand via your content, with the objective of turning them
into a customer
pg. 3
