RE marketing Powerhouse exam prep
questions with correct answers
How to build name recognition? - correct answer ✔✔comes from developing a marketing plan that is
outside the box, something that separates you from others.
- Post something of value on a neighborhood Facebook page.
- Create a YouTube video from your phone about your listings, it will be one of the first to show up on
Google.
- Donate supplies and backpacks to schools in your market area.
- Sponsore a neighborhood newsletter for each month that hosts a newsworthy column or notice of a
sold listing in which you describe your success in selling the home.
- Offer to bring breakfast to the neighborhood Home Owner's Association (HOA) and leave your business
card.
- Have a series of testimonials either printed in a presentation book or posted on a webpage.
Step for proper budgeting and ensuring no over-commitment - correct answer ✔✔Devising a 12-month
marketing plan in advance is a key habit of successful, professional agents. Planning in advance not only
allows you to properly budget, it also ensures that you do not over commit to any one buyer or seller.
"I'll sell your house in 30 days. I promise!" You can't promise that.
*Remember - it is better to "under" promise and "over" deliver than to "over" promise and "under"
deliver.
,When developing your 12-month marketing plan consider monthly mailers, special occasion mail- ers
and their frequency, and any other events or holidays you seem fit. Consider the start-up format below
and input any additional items - remember your budget! You can always add unexpected events as long
as you have a strong and realistic basis to begin with.
Millennial generation forecast - correct answer ✔✔This group, the "Boom Echo", is comprised of 70
million potential future homebuyers. As the first multicultural generation of children, studies believe
they will be the most adaptable to new ideas. Although the Millennial generation has delayed home
ownership because of financial and debt con- siderations, it is projected that many will enter the housing
market over the next 10 years. In addition to being first-time home buyers, people will need agents when
looking for a larger home, relocating for a new job, or other reasons. Some characteristics of this
generation include:
- There is a 90% graduation rate.
- A sense of civic pride and purpose is growing from this group.
- Parental involvement is occurring with books and movies focused on family values. Also they are
establishing firm rules and reinforcing them, bringing back discipline and moving away from parents as
pals.
- These children are being encouraged to excel and achieve. Positive attitudes and selfless team spirit is
encouraged.
Definition question - cold calling resources - correct answer ✔✔Cold calling for the new agent might
consist of contacting people from those dead files you collected from other agents, following up with
previous contacts, and perhaps even soliciting expired listings. Another tool at your disposal is a criss-
cross directory. Today's criss-cross directories come in the form of searchable online databases of
residences and businesses. These databases contain home owner's names, addresses, cell phone
numbers, email addresses, and neighborhood demographics.
For example, you may drive by a house that looks uninhabited, as though no one lives in it. You can use a
criss-cross directory to look up the address of the property and find the owner's name and contact
information. If the owner's phone number is not on the Do-Not-Call Registry, you can call him/her to find
out if he/she may be thinking about selling or renting the house.
Criss-cross directories are also helpful to real estate sales agents because they list how long owners have
lived in their houses, which can provide you with great turnover information for the neighbor- hood.
, Agents prefer neighborhoods with high turnover rates; a good rate of turnover is when the owners sell
every two to four years.
minimum cost - correct answer ✔✔Make a name for yourself in real estate through creative marketing
such as neighborhood publications and regular mailers.
Promotional marketing items: Calendars, grocery lists, pens, and more.
Create a neighborhood real estate update newsletter with home upkeep tips.
Information workshops such as a home-buying seminar (for first-time home buyers). Hold it at the same
time every month (e.g. the 3rd Wednesday of the month).
Hold an informative seminar on how to prepare a property tax protest. People will definitely remember
you if you help them to save money.
Creative group home tours, prospective clients are typically more relaxed in this setting.
Zero cost approach - correct answer ✔✔Seek and find houses within your community that are in a
"target rich environment" and offer to hold it open as a means to get the buyer clients.
Find a builder in your area and ask permission to hold one of their homes open. Employing someone to
sit in the home will cost them $36,000 a year. Pick up the buyer traffic and work with the builders finding
land, this will help you get listings.
Arrive early and stay late to take call-ins.
Network and ask for business
FSBOs and expired listings, no leases: talk to them face to face. Prospecting FSBOs is a tried- and-true
Zero Cost approach that many new agents employ when looking for listings because the agent already
knows that the prospect wants to sell.
questions with correct answers
How to build name recognition? - correct answer ✔✔comes from developing a marketing plan that is
outside the box, something that separates you from others.
- Post something of value on a neighborhood Facebook page.
- Create a YouTube video from your phone about your listings, it will be one of the first to show up on
Google.
- Donate supplies and backpacks to schools in your market area.
- Sponsore a neighborhood newsletter for each month that hosts a newsworthy column or notice of a
sold listing in which you describe your success in selling the home.
- Offer to bring breakfast to the neighborhood Home Owner's Association (HOA) and leave your business
card.
- Have a series of testimonials either printed in a presentation book or posted on a webpage.
Step for proper budgeting and ensuring no over-commitment - correct answer ✔✔Devising a 12-month
marketing plan in advance is a key habit of successful, professional agents. Planning in advance not only
allows you to properly budget, it also ensures that you do not over commit to any one buyer or seller.
"I'll sell your house in 30 days. I promise!" You can't promise that.
*Remember - it is better to "under" promise and "over" deliver than to "over" promise and "under"
deliver.
,When developing your 12-month marketing plan consider monthly mailers, special occasion mail- ers
and their frequency, and any other events or holidays you seem fit. Consider the start-up format below
and input any additional items - remember your budget! You can always add unexpected events as long
as you have a strong and realistic basis to begin with.
Millennial generation forecast - correct answer ✔✔This group, the "Boom Echo", is comprised of 70
million potential future homebuyers. As the first multicultural generation of children, studies believe
they will be the most adaptable to new ideas. Although the Millennial generation has delayed home
ownership because of financial and debt con- siderations, it is projected that many will enter the housing
market over the next 10 years. In addition to being first-time home buyers, people will need agents when
looking for a larger home, relocating for a new job, or other reasons. Some characteristics of this
generation include:
- There is a 90% graduation rate.
- A sense of civic pride and purpose is growing from this group.
- Parental involvement is occurring with books and movies focused on family values. Also they are
establishing firm rules and reinforcing them, bringing back discipline and moving away from parents as
pals.
- These children are being encouraged to excel and achieve. Positive attitudes and selfless team spirit is
encouraged.
Definition question - cold calling resources - correct answer ✔✔Cold calling for the new agent might
consist of contacting people from those dead files you collected from other agents, following up with
previous contacts, and perhaps even soliciting expired listings. Another tool at your disposal is a criss-
cross directory. Today's criss-cross directories come in the form of searchable online databases of
residences and businesses. These databases contain home owner's names, addresses, cell phone
numbers, email addresses, and neighborhood demographics.
For example, you may drive by a house that looks uninhabited, as though no one lives in it. You can use a
criss-cross directory to look up the address of the property and find the owner's name and contact
information. If the owner's phone number is not on the Do-Not-Call Registry, you can call him/her to find
out if he/she may be thinking about selling or renting the house.
Criss-cross directories are also helpful to real estate sales agents because they list how long owners have
lived in their houses, which can provide you with great turnover information for the neighbor- hood.
, Agents prefer neighborhoods with high turnover rates; a good rate of turnover is when the owners sell
every two to four years.
minimum cost - correct answer ✔✔Make a name for yourself in real estate through creative marketing
such as neighborhood publications and regular mailers.
Promotional marketing items: Calendars, grocery lists, pens, and more.
Create a neighborhood real estate update newsletter with home upkeep tips.
Information workshops such as a home-buying seminar (for first-time home buyers). Hold it at the same
time every month (e.g. the 3rd Wednesday of the month).
Hold an informative seminar on how to prepare a property tax protest. People will definitely remember
you if you help them to save money.
Creative group home tours, prospective clients are typically more relaxed in this setting.
Zero cost approach - correct answer ✔✔Seek and find houses within your community that are in a
"target rich environment" and offer to hold it open as a means to get the buyer clients.
Find a builder in your area and ask permission to hold one of their homes open. Employing someone to
sit in the home will cost them $36,000 a year. Pick up the buyer traffic and work with the builders finding
land, this will help you get listings.
Arrive early and stay late to take call-ins.
Network and ask for business
FSBOs and expired listings, no leases: talk to them face to face. Prospecting FSBOs is a tried- and-true
Zero Cost approach that many new agents employ when looking for listings because the agent already
knows that the prospect wants to sell.
