HUBSPOT INBOUND MARKETING CERTIFICATION
EXAM QUESTIONS AND CORRECT ANSWERS (100%
CORRECT VERIFIED ANSWERS) 2024/2025
Fill in the blank. Behavioral marketing is the method by which companies target
auditerm-6ences based on their behavior, interests, intentions, geolocation, and other
metrics using _________, cookies, search history, and other insights. A. Funnel reports
B. Advertising C. Web Analytics D. TikTok - ✔✔C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's
journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their
dog struggles with obedience and anxiety when approaching new dogs. They're looking
for a local dog trainer that provides obedience training and can socialize their dog to
overcome its anxiety. Dia uses Yelp to compare local dog trainers. - ✔✔A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B.
Strategy C. Correlation D. Behavioral Marketing - ✔✔A. Causation
How do you develop an effective content distribution strategy? - ✔✔D. Set a content
distribution goal, identify your audience's preferred channels, and run tests for new
marketing channels
True or false? People are protective of their privacy and do not want their experiences
to be highly personalized. - ✔✔B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A.
They can create buyer personas B. They can mitigate friction regarding availability C.
They are the primary tool for streamlining cadence and content D. They are used for
journey mapping - ✔✔B. They can mitigate friction regarding availability
, Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which
phase of your flywheel can benefit from the implementation of these three strategies?
A. Delight B. Engage C. Consideration D. Attract - ✔✔D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a
known lead B. Unnecessary for inbound marketing C. The process of separating your
contacts into smaller groups of similar profiles D. The active research process someone
goes through leading up to a purchase. - ✔✔C. The process of separating your
contacts into smaller groups of similar profiles
Database segmentation, marketing automation, and multichannel communication are
examples of strategies that happen at which stage of your marketing flywheel? A.
Attract B. Engage C. Consideration D. Delight - ✔✔B. Engage
Fill in the blank. Behavioral marketing empowers your ability as a marketer to
personalize your customers' experience. Personalization is about creating _______. A.
Mutuality B. Workflows C. Independence D. Buyer Personas - ✔✔A. Mutuality
Buying insights reveal all of the following EXCEPT: A. The age range of your buyers B.
Which buyers are receptive and which will ignore you C. What resources your buyers
trust as they evaluate their options D. What attitudes prevent your buyers from
considering your solutions - ✔✔A. The age range of your buyers
Fill in the blank: In order to determine when you should deliver certain content to your
audience, you need to understand _____. A. Your martech stack B. The buterm-33yer's
journey C. How to publish blog content D. How social media platforms work - ✔✔B.
The buyer's journey
How can you balance multiple content distribution goals? - ✔✔A. Identify your
primary goal against any secondary goals
EXAM QUESTIONS AND CORRECT ANSWERS (100%
CORRECT VERIFIED ANSWERS) 2024/2025
Fill in the blank. Behavioral marketing is the method by which companies target
auditerm-6ences based on their behavior, interests, intentions, geolocation, and other
metrics using _________, cookies, search history, and other insights. A. Funnel reports
B. Advertising C. Web Analytics D. TikTok - ✔✔C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's
journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their
dog struggles with obedience and anxiety when approaching new dogs. They're looking
for a local dog trainer that provides obedience training and can socialize their dog to
overcome its anxiety. Dia uses Yelp to compare local dog trainers. - ✔✔A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B.
Strategy C. Correlation D. Behavioral Marketing - ✔✔A. Causation
How do you develop an effective content distribution strategy? - ✔✔D. Set a content
distribution goal, identify your audience's preferred channels, and run tests for new
marketing channels
True or false? People are protective of their privacy and do not want their experiences
to be highly personalized. - ✔✔B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A.
They can create buyer personas B. They can mitigate friction regarding availability C.
They are the primary tool for streamlining cadence and content D. They are used for
journey mapping - ✔✔B. They can mitigate friction regarding availability
, Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which
phase of your flywheel can benefit from the implementation of these three strategies?
A. Delight B. Engage C. Consideration D. Attract - ✔✔D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a
known lead B. Unnecessary for inbound marketing C. The process of separating your
contacts into smaller groups of similar profiles D. The active research process someone
goes through leading up to a purchase. - ✔✔C. The process of separating your
contacts into smaller groups of similar profiles
Database segmentation, marketing automation, and multichannel communication are
examples of strategies that happen at which stage of your marketing flywheel? A.
Attract B. Engage C. Consideration D. Delight - ✔✔B. Engage
Fill in the blank. Behavioral marketing empowers your ability as a marketer to
personalize your customers' experience. Personalization is about creating _______. A.
Mutuality B. Workflows C. Independence D. Buyer Personas - ✔✔A. Mutuality
Buying insights reveal all of the following EXCEPT: A. The age range of your buyers B.
Which buyers are receptive and which will ignore you C. What resources your buyers
trust as they evaluate their options D. What attitudes prevent your buyers from
considering your solutions - ✔✔A. The age range of your buyers
Fill in the blank: In order to determine when you should deliver certain content to your
audience, you need to understand _____. A. Your martech stack B. The buterm-33yer's
journey C. How to publish blog content D. How social media platforms work - ✔✔B.
The buyer's journey
How can you balance multiple content distribution goals? - ✔✔A. Identify your
primary goal against any secondary goals
