WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2024 -2025
TEST BANK/ COMPLETE EXAM COERING EACH VERSION WITH 450
QUESTIONS WITH CORRECT VERIFIED ANSWERS/ GRADED A+
1. Which two key elements does an effective orga- Human Interaction &
nization include? Structure
2. Why does a line organization structure function It establishes a direct
most effectively in a crisis situation? flow of authority
3. A company might divide itself into smaller Departmentalization
groups that best match the types of customers
it serves. What is this an example of?
4. Which primary driver does management use for Achievement of com-
an organization's structure? pany goals
5. Which step in the organizing process results in Departmentalization
management grouping work activities into units
within the organization?
6. A high-tech startup company is launching a mar- product
keting campaign for its new social media por-
tal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this com-
pany leveraging?
7. Which marketing strategy is devoted to maintain- Everyday Low Pricing
ing continuous bottom line prices rather than re-
lying on short-term price-cutting tactics such as
cents-off coupons, rebates, and special sales?
8. When would a pull promotional strategy enhance When demand for the
a competitive advantage to market a product bet- product is driven by the
ter than a push strategy? end user
9. Which marketing tool is often used to build effec- Affinity Programs
tive relationship marketing campaigns?
10. Which element of the promotional mix has the Personal Selling
advantage of messaging that can be tailored for
, WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
each customer but the disadvantage of a high
cost per contact?
11. What three factors should be addressed in a suc- Target Market, Sales
cessful marketing plan? Revenue Goals and
Plan Implementation
Timeline
12. Which three characteristics are measured in de- Race & Ethnicity, In-
mographic segmentation? come and Household
Size
13. In which three ways does business-buying be- A group or committee
havior differ from consumer-buying behavior? often makes decisions
Purchasers often invite
selected providers to
bid on a purchase
Buyers face organiza-
tional influences that
affect their own prefer-
ences
14. Which three factors suggest a product should be Priced high
marketed as a specialty product? Purchased infrequent-
ly
Available from a small
number of retail outlets
15. With which two types of products does a market- Accessories to primary
ing strategy rely on advertising more than per- products
sonal selling? Consumable supplies
16. After years of marketing a body lotion, a cosmet- Adding new users, find-
ics company begins promoting the lotion as an ing new uses for the
insect repellent as well.In which three product product, increasing fre-
life cycle extension strategies did this company quency of use.
engage?
17. What are three qualities of strong brand equity? Awareness, Loyalty
and favorable images
, WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
18. A customer intends to purchase her favorite ce- brand preference
real. It is out of stock, so she purchases an al-
ternative brand of cereal instead.Which stage of
brand loyalty is this customer in?
19. Which manufacturer distribution model is en- Direct
hanced by the shipping and tracking capabilities
of a global package delivery service?
20. Which three tasks are key responsibilities of op- Planning the overall
erations managers? production process
Determining the best
layout for the firm's fa-
cilities
Implementing the pro-
duction plan
21. Which two characteristics does a Just-In-Time Production using JIT
(JIT) System have? reduces a firm's inven-
tory costs.
A JIT system seeks to
eliminate anything that
does not add value in
operations activities.
22. Which aspect of operations management do the Establishment of effec-
ISO 9000 standards address? tive quality systems
23. Which manufacturing model uses technology to Flexible
produce small runs of customized products cost
effectively?
24. Which two of the following distribution channels Limited-function mer-
would take title of the products they handle? chant wholesaler
Full-function merchant
wholesaler
25. Which economic graph is used by organiza- Demand Curve
tions to regulate production by predicting the
, WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
amount of product buyers will purchase at differ-
ent prices?
26. Which two factors drive demand in a microeco- Price of substitute
nomic system? goods
Customer preference
27. How does a sudden shortage of a commodi- Demand increases
ty product affect the immediate demand for the
product at its current price?
28. Which two impacts result from a nation's in- Economy expands
crease in productivity? Personal wealth in-
creases
29. For which two purposes will the U.S. Federal Re- To encourage bankers
serve System follow an expansionary monetary to make loans
policy? To cut the cost of bor-
rowing
30. Which two economic impacts should a manag- A rise of interest rates
er anticipate when the U.S. government reduces on these securities
the number of Treasury bills, Treasury Notes, and An increase in overall
Treasury bonds it sells? cost of debt to private
borrowers
31. What is one role of a financial manager? Analyzing major invest-
ment decisions
32. Which two activities are finance activities rather Making capital market
than accounting activities? investments
Creating a financial
plan
33. Which three sources should a business consider Venture capital
when seeking a long-term funding source? Public sale of stocks
Hedge funds
34. commerical paper
TEST BANK/ COMPLETE EXAM COERING EACH VERSION WITH 450
QUESTIONS WITH CORRECT VERIFIED ANSWERS/ GRADED A+
1. Which two key elements does an effective orga- Human Interaction &
nization include? Structure
2. Why does a line organization structure function It establishes a direct
most effectively in a crisis situation? flow of authority
3. A company might divide itself into smaller Departmentalization
groups that best match the types of customers
it serves. What is this an example of?
4. Which primary driver does management use for Achievement of com-
an organization's structure? pany goals
5. Which step in the organizing process results in Departmentalization
management grouping work activities into units
within the organization?
6. A high-tech startup company is launching a mar- product
keting campaign for its new social media por-
tal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this com-
pany leveraging?
7. Which marketing strategy is devoted to maintain- Everyday Low Pricing
ing continuous bottom line prices rather than re-
lying on short-term price-cutting tactics such as
cents-off coupons, rebates, and special sales?
8. When would a pull promotional strategy enhance When demand for the
a competitive advantage to market a product bet- product is driven by the
ter than a push strategy? end user
9. Which marketing tool is often used to build effec- Affinity Programs
tive relationship marketing campaigns?
10. Which element of the promotional mix has the Personal Selling
advantage of messaging that can be tailored for
, WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
each customer but the disadvantage of a high
cost per contact?
11. What three factors should be addressed in a suc- Target Market, Sales
cessful marketing plan? Revenue Goals and
Plan Implementation
Timeline
12. Which three characteristics are measured in de- Race & Ethnicity, In-
mographic segmentation? come and Household
Size
13. In which three ways does business-buying be- A group or committee
havior differ from consumer-buying behavior? often makes decisions
Purchasers often invite
selected providers to
bid on a purchase
Buyers face organiza-
tional influences that
affect their own prefer-
ences
14. Which three factors suggest a product should be Priced high
marketed as a specialty product? Purchased infrequent-
ly
Available from a small
number of retail outlets
15. With which two types of products does a market- Accessories to primary
ing strategy rely on advertising more than per- products
sonal selling? Consumable supplies
16. After years of marketing a body lotion, a cosmet- Adding new users, find-
ics company begins promoting the lotion as an ing new uses for the
insect repellent as well.In which three product product, increasing fre-
life cycle extension strategies did this company quency of use.
engage?
17. What are three qualities of strong brand equity? Awareness, Loyalty
and favorable images
, WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
18. A customer intends to purchase her favorite ce- brand preference
real. It is out of stock, so she purchases an al-
ternative brand of cereal instead.Which stage of
brand loyalty is this customer in?
19. Which manufacturer distribution model is en- Direct
hanced by the shipping and tracking capabilities
of a global package delivery service?
20. Which three tasks are key responsibilities of op- Planning the overall
erations managers? production process
Determining the best
layout for the firm's fa-
cilities
Implementing the pro-
duction plan
21. Which two characteristics does a Just-In-Time Production using JIT
(JIT) System have? reduces a firm's inven-
tory costs.
A JIT system seeks to
eliminate anything that
does not add value in
operations activities.
22. Which aspect of operations management do the Establishment of effec-
ISO 9000 standards address? tive quality systems
23. Which manufacturing model uses technology to Flexible
produce small runs of customized products cost
effectively?
24. Which two of the following distribution channels Limited-function mer-
would take title of the products they handle? chant wholesaler
Full-function merchant
wholesaler
25. Which economic graph is used by organiza- Demand Curve
tions to regulate production by predicting the
, WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
amount of product buyers will purchase at differ-
ent prices?
26. Which two factors drive demand in a microeco- Price of substitute
nomic system? goods
Customer preference
27. How does a sudden shortage of a commodi- Demand increases
ty product affect the immediate demand for the
product at its current price?
28. Which two impacts result from a nation's in- Economy expands
crease in productivity? Personal wealth in-
creases
29. For which two purposes will the U.S. Federal Re- To encourage bankers
serve System follow an expansionary monetary to make loans
policy? To cut the cost of bor-
rowing
30. Which two economic impacts should a manag- A rise of interest rates
er anticipate when the U.S. government reduces on these securities
the number of Treasury bills, Treasury Notes, and An increase in overall
Treasury bonds it sells? cost of debt to private
borrowers
31. What is one role of a financial manager? Analyzing major invest-
ment decisions
32. Which two activities are finance activities rather Making capital market
than accounting activities? investments
Creating a financial
plan
33. Which three sources should a business consider Venture capital
when seeking a long-term funding source? Public sale of stocks
Hedge funds
34. commerical paper
