Hubspot Inbound Marketing Certification Exam Part 2 All
Questions And Correct Answers 100% Verified
What is the buyer doing in the decision stage of their buying journey? - ANSWER
Deciding whether they want to buy your product
Buyer Persona - ANSWER a semi-fictional, generalized representation of your ideal
customer based on real data about demographics, behavior patterns, motivations, and
goals.
Inbound Lead - ANSWER A person who has visited your website and identified
themselves in some way
Trigger event - ANSWER Anything that indicates that you could provide immediate
value to someone
Enriching a lead - ANSWER Adding as much contextual information as possible to the
contact record in your CRM
What is the difference between active and passive buyers? - ANSWER Active buyers
are aware they have a problem and are looking for a solution
True or False? You should use a common connections ONLY to reach out to active
buyers - ANSWER False
When do you call the inbound leads? - ANSWER As soon as possible
Common Connection - ANSWER Any person you and your prospect both know
,In which stage of the buyer's journey usually are the leads? - ANSWER The Awareness
stage
How many steps should you have in your outreach sequences - ANSWER about 5
When would you move to the explore phase? - ANSWER When the buyer confirms
they're willing to discuss their goals and challenges with you
Consequences - ANSWER Bad things that result from inaction or making the wrong
decision
True or False? Having a lead qualification framework helps you structure your
communication with your prospects - ANSWER True
All of the following are part of of the CGP, TCI, BA framework EXCEPT - ANSWER
Performance
What is the difference between consequences and implications? - ANSWER
Consequences are the negative outcomes your prospect faces if they fail to overcome
their challenge or achieve their goal. Implications are the positive outcomes your
prospect expects if they succeed.
What is the purpose of a presentation? - ANSWER To deliver value to the prospect
True or False? You should tailor every sales presentation you make - ANSWER True
How do you determine the timeline for closing a deal? - ANSWER The timeline has to
be from the prospect goals
What's the difference between traditional marketing and Inbound marketing? -
,ANSWER Customer focused
What is Inbound? - ANSWER A marketing agency that is about being apart of the
conversation
What is the Inbound Methodology? - ANSWER It is a process that comprises the
marketing and sales strategy for Inbound marketing
What are various phases that make up the Inbound Methodology? - ANSWER 1. Attract
2. Convert visitors into leads
3. Close
4. Delight
Where does analyze fit in the Inbound Methodology? - ANSWER Analyze should be
inherent in every single thing you do with your inbound strategy
What's some of the best inbound practices? - ANSWER 1. Utilize buyer personas
2. Use the Buyer's Journey
3. Create remarkable content
4. Utilize your content
What is a buyer persona? - ANSWER Representations of your *ideal customer* based
on real data and some select educated speculation about customer demographics,
behavior patterns, motivations, and goals.
How would you go about creating a buyer persona? - ANSWER 1. Research
2. Finding trends
, 3. Creating stories for persona profiles
How would you do research into buyer personas? - ANSWER -Ask *current customers*
for demographics, goals and challenges
1. Job Description
2. Age
3. Gender
4. Location
5. Why they buy
What's in a Persona profile story? - ANSWER The Who - is who your persona is, their
background, their demographics and goals challenges
What is the buyer's journey? - ANSWER The active research process people go through
leading up to making a purchase
What are the stages that make up the buyer's journey? How are they defined? - ANSWER
1. Awareness stage - *Prospect is experiencing and expressing symptoms of a problem
or opportunity*
2. Consideration stage - *Prospect has now clearly defined and given a name to their
problem or opportunity*
3. Decision stage - *Prospect has now decided on their solution strategy, method, or
approach*
What role does content play in inbound marketing and sales? - ANSWER
Inbound, what is context? - ANSWER The people you are creating content for
Questions And Correct Answers 100% Verified
What is the buyer doing in the decision stage of their buying journey? - ANSWER
Deciding whether they want to buy your product
Buyer Persona - ANSWER a semi-fictional, generalized representation of your ideal
customer based on real data about demographics, behavior patterns, motivations, and
goals.
Inbound Lead - ANSWER A person who has visited your website and identified
themselves in some way
Trigger event - ANSWER Anything that indicates that you could provide immediate
value to someone
Enriching a lead - ANSWER Adding as much contextual information as possible to the
contact record in your CRM
What is the difference between active and passive buyers? - ANSWER Active buyers
are aware they have a problem and are looking for a solution
True or False? You should use a common connections ONLY to reach out to active
buyers - ANSWER False
When do you call the inbound leads? - ANSWER As soon as possible
Common Connection - ANSWER Any person you and your prospect both know
,In which stage of the buyer's journey usually are the leads? - ANSWER The Awareness
stage
How many steps should you have in your outreach sequences - ANSWER about 5
When would you move to the explore phase? - ANSWER When the buyer confirms
they're willing to discuss their goals and challenges with you
Consequences - ANSWER Bad things that result from inaction or making the wrong
decision
True or False? Having a lead qualification framework helps you structure your
communication with your prospects - ANSWER True
All of the following are part of of the CGP, TCI, BA framework EXCEPT - ANSWER
Performance
What is the difference between consequences and implications? - ANSWER
Consequences are the negative outcomes your prospect faces if they fail to overcome
their challenge or achieve their goal. Implications are the positive outcomes your
prospect expects if they succeed.
What is the purpose of a presentation? - ANSWER To deliver value to the prospect
True or False? You should tailor every sales presentation you make - ANSWER True
How do you determine the timeline for closing a deal? - ANSWER The timeline has to
be from the prospect goals
What's the difference between traditional marketing and Inbound marketing? -
,ANSWER Customer focused
What is Inbound? - ANSWER A marketing agency that is about being apart of the
conversation
What is the Inbound Methodology? - ANSWER It is a process that comprises the
marketing and sales strategy for Inbound marketing
What are various phases that make up the Inbound Methodology? - ANSWER 1. Attract
2. Convert visitors into leads
3. Close
4. Delight
Where does analyze fit in the Inbound Methodology? - ANSWER Analyze should be
inherent in every single thing you do with your inbound strategy
What's some of the best inbound practices? - ANSWER 1. Utilize buyer personas
2. Use the Buyer's Journey
3. Create remarkable content
4. Utilize your content
What is a buyer persona? - ANSWER Representations of your *ideal customer* based
on real data and some select educated speculation about customer demographics,
behavior patterns, motivations, and goals.
How would you go about creating a buyer persona? - ANSWER 1. Research
2. Finding trends
, 3. Creating stories for persona profiles
How would you do research into buyer personas? - ANSWER -Ask *current customers*
for demographics, goals and challenges
1. Job Description
2. Age
3. Gender
4. Location
5. Why they buy
What's in a Persona profile story? - ANSWER The Who - is who your persona is, their
background, their demographics and goals challenges
What is the buyer's journey? - ANSWER The active research process people go through
leading up to making a purchase
What are the stages that make up the buyer's journey? How are they defined? - ANSWER
1. Awareness stage - *Prospect is experiencing and expressing symptoms of a problem
or opportunity*
2. Consideration stage - *Prospect has now clearly defined and given a name to their
problem or opportunity*
3. Decision stage - *Prospect has now decided on their solution strategy, method, or
approach*
What role does content play in inbound marketing and sales? - ANSWER
Inbound, what is context? - ANSWER The people you are creating content for
