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Exam (elaborations)

IAB-Media-Math-Formulas Exam Questions and Answers 100% Pass

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IAB-Media-Math-Formulas Exam Questions and Answers 100% Pass CPM - (CPM Formula) (Cost Per Mille) - Cost ÷ Imps x 1000 Cost - (CPM Formula) (Cost Per Mille) - CPM x (Imps ÷ 1000) Impressions - (CPM Formula) (Cost Per Mille) - (Cost ÷ CPM) x 1000 CPC - (CPC Formula) (Cost Per Click) - Cost ÷ Clicks Cost - (CPC Formula) (Cost Per Click) - Clicks x CPC Clicks - (CPC Formula) (Cost Per Click) - Cost ÷ CPC CTR - (CTR Formula) (Click Through Rate) - (Clicks ÷ Imps) x 100 ||| is a percentage Clicks - (CTR Formula) (Click Through Rate) - Imps x (CTR ÷ 100) Impressions - (CTR Formula) (Click Through Rate) - Clicks ÷ (CTR ÷ 100) CPL - (CPL Formula) (Cost Per Lead) - Cost ÷ Leads Cost - (CPL Formula) (Cost Per Lead) - Leads x CPL 2Katelyn Whitman, All Rights Reserved © 2025 Lead - (CPL Formula) (Cost Per Lead) - Cost ÷ CPL CPA - (CPA Formula) (Cost Per Action) - Cost ÷ Actions Cost - (CPA Formula) (Cost Per Action) - Actions x CPA Actions - (CPA Formula) (Cost Per Action) - Cost ÷ CPA CPE - (CPE Formula) (Cost Per Engagement) - Co

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Uploaded on
January 18, 2025
Number of pages
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Written in
2024/2025
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IAB-Media-Math-Formulas Exam
Questions and Answers 100% Pass


CPM - (CPM Formula) (Cost Per Mille) - ✔✔Cost ÷ Imps x 1000


Cost - (CPM Formula) (Cost Per Mille) - ✔✔CPM x (Imps ÷ 1000)


Impressions - (CPM Formula) (Cost Per Mille) - ✔✔(Cost ÷ CPM) x 1000


CPC - (CPC Formula) (Cost Per Click) - ✔✔Cost ÷ Clicks


Cost - (CPC Formula) (Cost Per Click) - ✔✔Clicks x CPC


Clicks - (CPC Formula) (Cost Per Click) - ✔✔Cost ÷ CPC


CTR - (CTR Formula) (Click Through Rate) - ✔✔(Clicks ÷ Imps) x 100 ||| is a

percentage


Clicks - (CTR Formula) (Click Through Rate) - ✔✔Imps x (CTR ÷ 100)


Impressions - (CTR Formula) (Click Through Rate) - ✔✔Clicks ÷ (CTR ÷ 100)


CPL - (CPL Formula) (Cost Per Lead) - ✔✔Cost ÷ Leads


Cost - (CPL Formula) (Cost Per Lead) - ✔✔Leads x CPL




Katelyn Whitman, All Rights Reserved © 2025 1

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