100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • IAB
  • IAB
To add items to your wishlist, you must be logged in
Exam (elaborations)

IAB FORMULAS EXAM QUESTIONS AND ANSWERS 100% PASS

Rating
-
Sold
-
Pages
2
Grade
A+
Uploaded on
18-01-2025
Written in
2024/2025

IAB FORMULAS EXAM QUESTIONS AND ANSWERS 100% PASS CPM (Cost Per Thousand) - CPM = (Cost/Impressions) x 1000 CPC (Cost Per Click) - CPC = Cost/Clicks CTR (Click Through Rate) - CTR = (Clicks/Impressions) x 100 CPL (Cost Per Lead) - CPL = Cost/Leads CPE (Cost Per Engagement) - CPE = Cost/Engagement Site Index - Site Index = (% Composition of site/% composition of base audience) x 100 ER (Engagement Rate) - ER = (Engagement/Impressions) x 100 eCPM (Effective CPM) - eCPM = (Total Cost/Total Impressions) x 1000 CPS (Cost Per Sale) - CPS = Cost/Sales CR (Conversion Rate) - CR% = (Conversions/Clicks) x 100 GRPs (Gross Rating Points) - GRPs = Reach x Frequency

Show more Read less
Institution
IAB
Course
IAB








Whoops! We can’t load your doc right now. Try again or contact support.
Report Copyright Violation

Written for

Institution
IAB
Course
IAB

Document information

Uploaded on
January 18, 2025
Number of pages
2
Written in
2024/2025
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

  • iab formulas exam questions and answers 100 pass

Content preview

IAB FORMULAS EXAM QUESTIONS
AND ANSWERS 100% PASS


CPM (Cost Per Thousand) - ✔✔CPM = (Cost/Impressions) x 1000


CPC (Cost Per Click) - ✔✔CPC = Cost/Clicks


CTR (Click Through Rate) - ✔✔CTR = (Clicks/Impressions) x 100


CPL (Cost Per Lead) - ✔✔CPL = Cost/Leads


CPE (Cost Per Engagement) - ✔✔CPE = Cost/Engagement


Site Index - ✔✔Site Index = (% Composition of site/% composition of base audience) x

100


ER (Engagement Rate) - ✔✔ER = (Engagement/Impressions) x 100


eCPM (Effective CPM) - ✔✔eCPM = (Total Cost/Total Impressions) x 1000


CPS (Cost Per Sale) - ✔✔CPS = Cost/Sales


CR (Conversion Rate) - ✔✔CR% = (Conversions/Clicks) x 100


GRPs (Gross Rating Points) - ✔✔GRPs = Reach x Frequency




Katelyn Whitman, All Rights Reserved © 2025 1
$7.99
Get access to the full document:
100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached
Get to know the seller
Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
KatelynWhitman
3.6
(236)

Also available in package deal

Thumbnail
Package deal
IAB Bundled Exams Questions and Answers 100% Pass Guaranteed, Reviewed 2025
-
16 2025
$ 182.84 More info

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
KatelynWhitman West Virginia University
View profile
Follow You need to be logged in order to follow users or courses
Sold
1088
Member since
2 year
Number of followers
482
Documents
33020
Last sold
4 hours ago
Golden Quill Emporium Store

Get Yourself Well-Researched Study Materials to Ace Your Online& Actual Exam Tests with Confidence. STUDY LIKE A PRO WITH A WELL FORMATTED Q&A MATERIALS.

3.6

236 reviews

5
95
4
38
3
54
2
20
1
29

Recently viewed by you

Thumbnail
Exam (elaborations)
PAX Math Practice 2024 Questions and Answers with complete top solutions
-
2024
$ 14.99 More info
Thumbnail
Summary
Tectonic Processes and Hazards Summary
-
1 2022
$ 11.00 More info
Thumbnail
Summary
AQA A Level Physics Notes - Further Mechanics
-
2023
$ 4.12 More info
Thumbnail
Exam (elaborations)
ACLS: FINAL TEST QUESTIONS AND ANSWERS 100% PASS
-
2023
R 173,64 More info
Thumbnail
Class notes
Lecture notes environmental sciences
-
2024
R 133,33 More info
Thumbnail
Exam (elaborations)
PAC2602 Assignment 2 Complete Answers Study Guide 2025/2026 || Verified Questions and Correct Solutions
-
2025
$ 11.49 More info
Thumbnail
Exam (elaborations)
PN HESI Exit V2 EXAM 2022 100% solved: VERIFIED
-
2022
$ 18.49 More info
Thumbnail
Other
Tectonic Hazards and Processes flashcards
-
2024
$ 4.81 More info
Thumbnail
Exam (elaborations)
CIT 184 Final Exam 2026 | All Questions and Correct Answers | Graded A+ | Verified Answers | Just Released
-
2025
$ 25.99 More info

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions