FBLA Advertising Test Questions and
Answers 100% Pass
promotional advertising - ✔✔advertising designed to increase sales
institutional advertising - ✔✔the process used to try to create a favorable image for a
company and foster goodwill in the marketplace
media - ✔✔the avenues through which messages are delivered; also known as channels
print media - ✔✔newspapers, magazines, direct mail, signs, and billboards used in
advertising
transit advertising - ✔✔advertising found on public transportation
broadcast media - ✔✔radio and television
online advertising - ✔✔a form of advertising that uses either email or the World Wide
Web
specialty media - ✔✔relatively inexpensive, useful items featuring an advertiser's name
or logo that are given away; also known as giveaways or advertising specialties
Katelyn Whitman, All Rights Reserved © 2025 1
,media planning - ✔✔the process of selecting the advertising media and deciding the
time or space in which the ads should appear to accomplish a marketing objective
advertisement - ✔✔paid public announcement persuading you to buy an item or a
service
advertising agency - ✔✔company made up of professionals who specialize in providing
creative and business services involved in planning, preparing, and placing
advertisements
advertising plan - ✔✔the thinking and tasks needed to achieve a successful advertising
campaign that fits into the advertiser's marketing strategy
advertising research - ✔✔the thorough investigation of the planning, preparation, and
placement of advertisments
art - ✔✔everything in the advertisement that is not copy, including the illustration and
design
banner ad - ✔✔paid advertising on a web site
benefit - ✔✔the advantage the consumer gets from a feature
coincidental studies - ✔✔measurement tools that provide real-time information about
the campaign's impact
Katelyn Whitman, All Rights Reserved © 2025 2
, community - ✔✔a group of people with a common characteristic or interest living
within a larger society
competitor analysis - ✔✔part of the advertising plan that examines the identity,
strengths, and weaknesses of the competition and competing product
consumer - ✔✔someone who uses a product
consumer behavior - ✔✔everything that affects or is affected by human consumption
creative boutique - ✔✔specializes in developing creative concepts, writing creative text,
and providing artistic services
creative plan - ✔✔guideline to creating and constructing the advertising message that
coordinates the copywriting, art, and media
culture - ✔✔integrated pattern of behavior, knowledge, and beliefs that are acquired
from a group and passed on to future generations
demographics - ✔✔statistical characteristics of human populations such as age, race,
gender, income, marital status, education, and occupation
design - ✔✔the arrangement of elements in the advertisement
direct marketing - ✔✔an interactive method of marketing designed to generate a
measurable response or transaction
Katelyn Whitman, All Rights Reserved © 2025 3
Answers 100% Pass
promotional advertising - ✔✔advertising designed to increase sales
institutional advertising - ✔✔the process used to try to create a favorable image for a
company and foster goodwill in the marketplace
media - ✔✔the avenues through which messages are delivered; also known as channels
print media - ✔✔newspapers, magazines, direct mail, signs, and billboards used in
advertising
transit advertising - ✔✔advertising found on public transportation
broadcast media - ✔✔radio and television
online advertising - ✔✔a form of advertising that uses either email or the World Wide
Web
specialty media - ✔✔relatively inexpensive, useful items featuring an advertiser's name
or logo that are given away; also known as giveaways or advertising specialties
Katelyn Whitman, All Rights Reserved © 2025 1
,media planning - ✔✔the process of selecting the advertising media and deciding the
time or space in which the ads should appear to accomplish a marketing objective
advertisement - ✔✔paid public announcement persuading you to buy an item or a
service
advertising agency - ✔✔company made up of professionals who specialize in providing
creative and business services involved in planning, preparing, and placing
advertisements
advertising plan - ✔✔the thinking and tasks needed to achieve a successful advertising
campaign that fits into the advertiser's marketing strategy
advertising research - ✔✔the thorough investigation of the planning, preparation, and
placement of advertisments
art - ✔✔everything in the advertisement that is not copy, including the illustration and
design
banner ad - ✔✔paid advertising on a web site
benefit - ✔✔the advantage the consumer gets from a feature
coincidental studies - ✔✔measurement tools that provide real-time information about
the campaign's impact
Katelyn Whitman, All Rights Reserved © 2025 2
, community - ✔✔a group of people with a common characteristic or interest living
within a larger society
competitor analysis - ✔✔part of the advertising plan that examines the identity,
strengths, and weaknesses of the competition and competing product
consumer - ✔✔someone who uses a product
consumer behavior - ✔✔everything that affects or is affected by human consumption
creative boutique - ✔✔specializes in developing creative concepts, writing creative text,
and providing artistic services
creative plan - ✔✔guideline to creating and constructing the advertising message that
coordinates the copywriting, art, and media
culture - ✔✔integrated pattern of behavior, knowledge, and beliefs that are acquired
from a group and passed on to future generations
demographics - ✔✔statistical characteristics of human populations such as age, race,
gender, income, marital status, education, and occupation
design - ✔✔the arrangement of elements in the advertisement
direct marketing - ✔✔an interactive method of marketing designed to generate a
measurable response or transaction
Katelyn Whitman, All Rights Reserved © 2025 3
