Marketo Certified Expert Exam Latest Updated 2025 Questions and Answers Already Passed

You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - a. Opt-out You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - b. Opt-in You need to comply with European spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in c. Double opt-in - c. Double opt-in You wish to track the activity of people who visit your website. Which of the following technical setup steps helps you do this?a. DKIM b. SPF c. Landing page CNAME d. Branded tracking links (Email CNAME) e. Munchkin code - e. Munchkin code Which of the following differs when importing a list of leads directly into a program (as opposed to importing into a static list)? a. Program acquisition b. List import mode c. Import aliases d. Field mappings - a. Program acquisition Which of the following is not a good use case for a data management campaign? a. Standardizing country values b. Prevent duplicates from being created c. Blacklisting competitors from getting emails d. Stop emailing people who bounce multiple times - b. Prevent duplicates from being created For which of the following types of email messages can the operational setting be used? a. Newsletter b. New product announcement c. Registration confirmation d. Webinar invite - c. Registration confirmation Which of the following bounces are categorized as hard bounces? (Choose all that apply) a. Full mailbox b. Server unavailable c. Spam block d. Invalid email - c. Spam block d. Invalid email Which of the following is not a benefit of using Marketo forms?a. Prevents duplicates in Marketo b. Allows you to prepopulate data that you already have c. Allows you to gather extra information over time instead of asking the same questions d. Lets you have complete control over the look and feel of the form - d. Lets you have complete control over the look and feel of the form If you wanted to only ask US leads for their state on a form, which functionality would you use? a. Hidden field b. Conditional formatting c. Field sets d. Visibility rules - d. Visibility rules True or false: The easiest way to display your custom fields in another language is to change the form locale. - FALSE (clone program and edit fields or dynamic content?) Which of the following cannot be edited in a form? a. Submit button text b. Error and validation text c. Social button text d. Label text - c. Social button text Which of the following is not an option that you can choose for a follow up page after someone fills out a form? a. Stay on page b. External URL c. Landing page d. Close window - d. Close window You have three mandatory fields that you want to always show on your form and 5 additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling? a. Number of blank fields = 2 b. Number of blank fields = 3 c. Number of blank fields = 5 d. Number of blank fields = 8 - a. Number of blank fields = 2 Which of the following is not a way you can populate a hidden field? a. Inferred data b. URL parameter c. Cookie d. Referrer parameter - a. Inferred data If you intended to ensure that leads always used the same format when entering phone numbers on your form, which functionality would you use? a. Input masking b. Hint text c. Form validation d. Tooltip instructions - a. Input masking Which of the following is a benefit of a global asset (located in Design Studio)? a. Program membership is automatic b. Acquisition is automatic c. Can be easily cloned d. Easier to locate - d. Easier to locate What information can you edit within your landing page to improve SEO? (Choose all that apply) a. Title b. Keywords c. Description d. URL - a. Title b. Keywords c. Description d. URL An organization wants to prevent over-emailing leads. Which functionality should they use? a. Audit trail b. Remove from flow c. Email admin settings d. Communication limits - d. Communication limits It is required that US states be entered as a two digit abbreviation, but you want to display full state names in the form picklist. Which form editor feature should you use? a. Enable Mask Input in the field settings b. Enable Form Prefill in the form settings c. Use Progressive Profiling in the form settings d. Use a different value for Stored Value in the field settings - d. Use a different value for Stored Value in the field settings What should be included in an email to help ensure deliverability? a. Images b. JavaScript c. Text version d. Landing page links - c. Text version A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms? a. reCAPTCHA b. Form Pre-fill c. Progressive Profiling d. Suppress Competitor form fills e. Lightbox - c. Progressive Profiling e. Lightbox (the most correct) Which three steps should a marketer use to make an unsubscribe page appear in the readers local language? a. Update the individual languages and set your default b. Create a smart list for language each preferred language c. Create a segmentation for language with a segment for each preferred language d. Create the content block on the landing page as dynamic, selecting the preferred language segmentation f. Create the content block on the landing page as dynamic, selecting the preferred language smart list for each language - a. Update the individual languages and set your default c. Create a segmentation for language with a segment for each preferred language d. Create the content block on the landing page as dynamic, selecting the preferred language segmentation A marketing manager recently launched a landing page with the following URL: a. Edit URL Settings b. Enable Personalized URLs c. Open URL Builder in Admin d. Generate a private preview URL - a. Edit URL Settings A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do? a. Use a custom Visibility Rule to change the picklist items b. Use Mask Input to change the display value of the picklist items c. Use a different Display Value and Stored Value in the picklist items d. Use Progressive Profiling to change the display value of the picklist items - c. Use a different Display Value and Stored Value in the picklist items A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used? a. Form Conversion Report b. Event Registration Report c. Landing Page Activity Report d. Landing Page Performance Report - Match role and function 1. CEO 2. CRM 3. Marketing 4. Sales a. Lead database b. communication c. company strategy d. Demand generation - 1. CEO & c. company stratefy 2. CRM & a. Lead database 3. Marketing & d. demand generation 4. Sales & b. communication How can you determine which leads filled out the form on a specific landing page? a. Create a Landing Page Performance Report b. Create a form submission list in the Design Studio c. Create a smart list using the filter 'Filled out form' with the constraint of 'Web page' d. Create a smart list using the filter 'Visited Web Page' with the constraint of 'Form = true" - c. Create a smart list using the filter 'Filled out form' with the constraint of 'Web page' When should custom columns be added to a lead report? a. To display anonymous visitors in a Web Page Activity report b. To change the Lead Created At time frame to show results for the fiscal year c. To review email statistics on number delivered, number bounced, and open rates d. To show how leads that were created this year have progressed through the lifecycle - d. To show how leads that were created this year have progressed through the lifecycle What is the reporting impact of selecting an acquisition program when importing a list? a. Selecting an acquisition program is required for using the Success Path Analyzer b. The acquisition program is required to show program success in the Email Performance report c. The acquisition program is required to show the number and percent of new names in the Program Performance report d. The Lead Performance report uses an acquisition program to show how successful each program is at generating new leads - c. The acquisition program is required to show the number and percent of new names in the Program Performance report You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run? a. Program Analyzer b. Leads by Status report c. Lead Performance report d. Leads by Revenue Stage report e. Opportunity Influence Analyzer - c. Lead Performance report Which two columns on the Program Performance Report are calculated using acquisition program? a. New Names b. Total Members c. Revenue per New Name d. Cost per Member (USD) e. Cost per New Name (USD) f. Revenue per Member (USD) - a. New Names e. Cost per New Name (USD) A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.What will occur? a. The report will return an error for cost per success. b. The report will return a null value for cost per success. c. The report will identify the last program status as a success and calculate based on that. d. The report will identify the first program status as a success and calculate based on that. - b. The report will return a null value for cost per success. If you want to figure out how many people converted on a Marketo landing page, which report would you use? a. Landing Page Performance b. Web Page Activity c. Program Performance d. Lead Performance - a. Landing Page Performance If you want to limit an email performance report to a specific timeframe, which section should you go to? a. Report b. Smart List c. Setup d. Subscriptions - c. Setup If you want to see how many people clicked through to your landing page from an email, which report would you use? a. Email Performance Report b. Campaign Email Performance Report c. Email Link Performance Report d. Landing Page Performance Report - c. Email Link Performance Report If you want to understand the performance of your nurture program, which report would you run? a. Engagement Stream Performance b. Program Performance c. Email Performance d. Campaign Performance - a. Engagement Stream Performance Which of the following can you view in a Program Performance report? (Choose all that apply) a. Program rank per channel b. Cost per success c. Number of members d. Number of successes - b. Cost per success c. Number of members d. Number of successes