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What are the four types of joint venture entry strategies? - ✔✔Licensing, contract
manufacturing, management contracting, and joint ownership
Indian government regulation requires foreign retailers in India to buy 30 percent of the
merchandise they sell from local small businesses. This obstacle in global marketing is
an example of setting __________ by host countries. - ✔✔nontariff trade barriers
The largest trading bloc after NAFTA and the EU is __________. - ✔✔UNASUR
In __________ the company makes agreements with manufacturers in the foreign
market to produce its product or provide its service. - ✔✔contract manufacturing
Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with
the Chinese government owned Shanghai Shendi Group. Disney owns 43 percent of the
Shanghai resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement
in global marketing is known as __________. - ✔✔joint ownership
In South Korea, Dunkin' Donuts sells an olive oil and tapioca starch donut, called
Chewisty. This is an example of __________ strategy. - ✔✔product adaptation
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, Rather than standardizing their advertising globally, some companies follow a strategy
of __________, fully adapting their advertising messages to local markets. -
✔✔communication adaptation
Most companies manage their international activities by first __________. -
✔✔organizing an export department
L'Oréal, a French origin firm, is considered a(n) __________. - ✔✔truly global
organization
Which of the following statements about the global marketplace is correct? -
✔✔Domestic firms need to internationalize to take advantage of growing markets
throughout the world.
One barrier to international trade is when a country imposes biases against bids,
restrictive product standards, or excessive host-country regulations or enforcement.
These actions represent __________. - ✔✔nontariff trade barriers
Which organization was designed to reassess trade barriers, establish new rules for
international trade, impose international trade sanctions, and mediate global trade
disputes? - ✔✔The World Trade Organization (WTO)
What are the two economic factors that reflect a country's attractiveness as a market? -
✔✔Industrial structure and income distribution
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