BCOR 350 Quiz 3 Questions and
Answers 100% Pass
Of the following, which is NOT an unsought product? - ✔✔Haircut with a favorite
stylist
Any tangible or intangible good or service offered in an exchange to provide customer
satisfaction is known as a ______. - ✔✔product
Of the following, which is NOT a level of a product? - ✔✔Tested
The point at which a product becomes obsolete and its competitive disadvantage results
in fewer sales is known as _____. - ✔✔decline
Which of the following are stages of the product life cycle? Select all that apply. -
✔✔Introduction
Growth
When product sales begin to plateau, the product is said to be in the _____ stage. -
✔✔maturity
Emily Charlene, All Rights Reserved © 2025 1
, An inexpensive product that requires a minimum amount of consumer effort to select
and purchase is known as a(n) _____ product. - ✔✔convenience
Carrera Jams and Jellies is a company that uses traditional methods and recipes to make
its confections. The company s marketers define the brand s attributes as traditional,
caring, and authentic. This indicates Carrera s _____. - ✔✔brand personality
Inventories of _____ can provide vast amounts of information concerning attitudes
toward product categories, brands within product categories, and user and non-user
characteristics. Select all that apply. - ✔✔activities
opinions
Quaker Oats, Pepsi-Cola, Tide detergent, and Rolex watches are all examples of _____. -
✔✔product brands
True or false: The value that a brand creates for a business is roughly equal to what its
products or services are worth. - ✔✔False
Brands create value for consumers because they can convey a level of _____ of the
products they purchase. Select all that apply. - ✔✔consistency
quality
Emily Charlene, All Rights Reserved © 2025 2
Answers 100% Pass
Of the following, which is NOT an unsought product? - ✔✔Haircut with a favorite
stylist
Any tangible or intangible good or service offered in an exchange to provide customer
satisfaction is known as a ______. - ✔✔product
Of the following, which is NOT a level of a product? - ✔✔Tested
The point at which a product becomes obsolete and its competitive disadvantage results
in fewer sales is known as _____. - ✔✔decline
Which of the following are stages of the product life cycle? Select all that apply. -
✔✔Introduction
Growth
When product sales begin to plateau, the product is said to be in the _____ stage. -
✔✔maturity
Emily Charlene, All Rights Reserved © 2025 1
, An inexpensive product that requires a minimum amount of consumer effort to select
and purchase is known as a(n) _____ product. - ✔✔convenience
Carrera Jams and Jellies is a company that uses traditional methods and recipes to make
its confections. The company s marketers define the brand s attributes as traditional,
caring, and authentic. This indicates Carrera s _____. - ✔✔brand personality
Inventories of _____ can provide vast amounts of information concerning attitudes
toward product categories, brands within product categories, and user and non-user
characteristics. Select all that apply. - ✔✔activities
opinions
Quaker Oats, Pepsi-Cola, Tide detergent, and Rolex watches are all examples of _____. -
✔✔product brands
True or false: The value that a brand creates for a business is roughly equal to what its
products or services are worth. - ✔✔False
Brands create value for consumers because they can convey a level of _____ of the
products they purchase. Select all that apply. - ✔✔consistency
quality
Emily Charlene, All Rights Reserved © 2025 2
