CPCA Quizzes with 100% correct
answers A+ rated
Category Management was formally defined in the United States as the result of which joint industry
project? - correct answer ✔✔ECR
What is the original category management process defined by the joint industry in the correct sequence?
- correct answer ✔✔1. Category Definition
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation
8. Category Review
What are some characteristics of a category with a convenience role? - correct answer ✔✔- Average
household penetration
- Infrequent purchases within a store
- Average dollar sales
What are the category roles? - correct answer ✔✔- Promoted
- Seasonal
- Destination
- Incremental
- Convenience
- Routine
, What is a non-differentiated market coverage strategy? - correct answer ✔✔A sales growth strategy
where a retailer ignores segmentation variables and go after the whole market with one brand.
Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this
happening? - correct answer ✔✔Low prices on certain items and in some categories are important to
some high income families.
What is a Combined Performance Index (CPI)? - correct answer ✔✔A combination of several metrics,
such as dollar sales and unit sales, which provide an overview of a product's true impact on a category.
What is the formula for the Category Development Index - correct answer ✔✔WRONG
What is the most effective way to analyze controlled store test results? - correct answer ✔✔Analyze the
test results by breaking them out by "controlled stores" and "test stores" for proper understanding.
What region of the USA has the lowest syndicated coverage versus other regions, and thus makes having
the retailers POS data much more important? - correct answer ✔✔WRONG
How is buying rate calculated? - correct answer ✔✔WRONG
In the last 52 weeks a retailer had 200,000 category buyers, 20,000 bought Brand A. On average, Brand
A's buyers purchased Brand A five times over the year. For each purchase occasion they purchased two
8oz. units at an average price of $3.00 per unit. What is Brand A's category penetration. - correct answer
✔✔WRONG
Panel Data can be used to... - correct answer ✔✔WRONG
What should you do when setting up an in-store test? - correct answer ✔✔WRONG
Which of the following syndicated geographies should be used to assess business growth opportunities?
- correct answer ✔✔WRONG
answers A+ rated
Category Management was formally defined in the United States as the result of which joint industry
project? - correct answer ✔✔ECR
What is the original category management process defined by the joint industry in the correct sequence?
- correct answer ✔✔1. Category Definition
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation
8. Category Review
What are some characteristics of a category with a convenience role? - correct answer ✔✔- Average
household penetration
- Infrequent purchases within a store
- Average dollar sales
What are the category roles? - correct answer ✔✔- Promoted
- Seasonal
- Destination
- Incremental
- Convenience
- Routine
, What is a non-differentiated market coverage strategy? - correct answer ✔✔A sales growth strategy
where a retailer ignores segmentation variables and go after the whole market with one brand.
Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this
happening? - correct answer ✔✔Low prices on certain items and in some categories are important to
some high income families.
What is a Combined Performance Index (CPI)? - correct answer ✔✔A combination of several metrics,
such as dollar sales and unit sales, which provide an overview of a product's true impact on a category.
What is the formula for the Category Development Index - correct answer ✔✔WRONG
What is the most effective way to analyze controlled store test results? - correct answer ✔✔Analyze the
test results by breaking them out by "controlled stores" and "test stores" for proper understanding.
What region of the USA has the lowest syndicated coverage versus other regions, and thus makes having
the retailers POS data much more important? - correct answer ✔✔WRONG
How is buying rate calculated? - correct answer ✔✔WRONG
In the last 52 weeks a retailer had 200,000 category buyers, 20,000 bought Brand A. On average, Brand
A's buyers purchased Brand A five times over the year. For each purchase occasion they purchased two
8oz. units at an average price of $3.00 per unit. What is Brand A's category penetration. - correct answer
✔✔WRONG
Panel Data can be used to... - correct answer ✔✔WRONG
What should you do when setting up an in-store test? - correct answer ✔✔WRONG
Which of the following syndicated geographies should be used to assess business growth opportunities?
- correct answer ✔✔WRONG
