CPCA-History and Process questions
with verified solutions
• Which of the following best describes the original ECR definition of Category Management? - correct
answer ✔✔A collaborative process designed to better manage categories as strategic business units and
provide enhanced business results focusing on delivering shopper and consumer value
• Which of the following best defines what a "category" is? - correct answer ✔✔A distinctly measurable
and manageable grouping of products that are interrelated and substitutable
• The original category management process published by the ECR sub-committee has how many
process steps? - correct answer ✔✔8
• Describe the original ECR category management process by dragging the appropriate process steps -
correct answer ✔✔Category definition, Category role, Category assessment, Category scorecard,
Category strategies, Category tactics, plan implementation, Category review
• Brian Harris/ECR Model:
Win Weber model:
Both: - correct answer ✔✔destination, routine, convenience
basic, priority, fill-in, and signature
seasonal/ occasional
• What are outcomes of the category management process, which can positively impact retailer
performance? - correct answer ✔✔Effective space management, improved shopper understanding,
improved pricing and promotional plans
• Which of the following best describes the focal point of category management? - correct answer
✔✔The shopper
with verified solutions
• Which of the following best describes the original ECR definition of Category Management? - correct
answer ✔✔A collaborative process designed to better manage categories as strategic business units and
provide enhanced business results focusing on delivering shopper and consumer value
• Which of the following best defines what a "category" is? - correct answer ✔✔A distinctly measurable
and manageable grouping of products that are interrelated and substitutable
• The original category management process published by the ECR sub-committee has how many
process steps? - correct answer ✔✔8
• Describe the original ECR category management process by dragging the appropriate process steps -
correct answer ✔✔Category definition, Category role, Category assessment, Category scorecard,
Category strategies, Category tactics, plan implementation, Category review
• Brian Harris/ECR Model:
Win Weber model:
Both: - correct answer ✔✔destination, routine, convenience
basic, priority, fill-in, and signature
seasonal/ occasional
• What are outcomes of the category management process, which can positively impact retailer
performance? - correct answer ✔✔Effective space management, improved shopper understanding,
improved pricing and promotional plans
• Which of the following best describes the focal point of category management? - correct answer
✔✔The shopper
