CPCA- Syndicated Panel Data
(questions with 100% correct answers)
• How is panel data created? - correct answer ✔✔Information is gathered from a panel of households
who record their purchases over a period of time
• Scanner data provides information to understand the market, while panel data provides data to
understand - correct answer ✔✔The shopper and the consumer
• Which of the following types of information would not be included in a consumer demographic? -
correct answer ✔✔Number, frequency, and amount of purchases
• Consumer demographic profiles will vary by region but will remain consistent with in a given
geography - correct answer ✔✔False
• How is buying rate calculated? - correct answer ✔✔Multiply the volume purchase size by the purchase
frequency
• What is meant by household penetration? - correct answer ✔✔The percentage of households
purchasing your item or category
• The "share of requirements" measures the extent to which a product satisfies a consumer's
requirements in a category. What is another term for this? - correct answer ✔✔Product loyalty
• Why is it important to retain heavy buyers as shoppers? - correct answer ✔✔They represent a small
percentage of buyers, but usually make up a majority of the sales volume
• When looking at purchase behavior between light vs. heavy buyers, you would expect to find which of
the following? - correct answer ✔✔Light buyers do not purchase as much as heavy buyers
(questions with 100% correct answers)
• How is panel data created? - correct answer ✔✔Information is gathered from a panel of households
who record their purchases over a period of time
• Scanner data provides information to understand the market, while panel data provides data to
understand - correct answer ✔✔The shopper and the consumer
• Which of the following types of information would not be included in a consumer demographic? -
correct answer ✔✔Number, frequency, and amount of purchases
• Consumer demographic profiles will vary by region but will remain consistent with in a given
geography - correct answer ✔✔False
• How is buying rate calculated? - correct answer ✔✔Multiply the volume purchase size by the purchase
frequency
• What is meant by household penetration? - correct answer ✔✔The percentage of households
purchasing your item or category
• The "share of requirements" measures the extent to which a product satisfies a consumer's
requirements in a category. What is another term for this? - correct answer ✔✔Product loyalty
• Why is it important to retain heavy buyers as shoppers? - correct answer ✔✔They represent a small
percentage of buyers, but usually make up a majority of the sales volume
• When looking at purchase behavior between light vs. heavy buyers, you would expect to find which of
the following? - correct answer ✔✔Light buyers do not purchase as much as heavy buyers
