WGU D647: Evaluating a Communications
Strategy – Task 2 Template 2025 Complete
Task 2 Overview
Objective:
For Task 2, you will develop an evaluation plan for a communication strategy, focusing on how
you will measure its success, collect and analyze data, and incorporate improvements based on
findings. This task emphasizes planning for evaluation rather than assessing an already executed
strategy.
Key Steps to Complete Task 2
1. Understand the Communication Strategy
Before creating an evaluation plan, ensure you thoroughly understand the communication
strategy to be evaluated. If the strategy is hypothetical:
Clearly outline its objectives, target audience, and communication methods.
Example: A campaign to promote healthy lifestyle habits among employees through
email newsletters, posters, and wellness webinars.
2. Define the Objectives of the Evaluation Plan
State the purpose of your evaluation:
o To measure the effectiveness of the strategy.
o To identify areas for improvement.
o To ensure alignment with organizational goals.
3. Develop Key Performance Indicators (KPIs)
KPIs are essential for assessing the strategy’s success. Select measurable indicators based on the
strategy’s goals.
Examples by Communication Type:
Internal Communication:
o Employee survey results (e.g., 80% satisfaction rate with communication clarity).
o Attendance rates at webinars or events.
o Email open rates.
, External Communication:
o Social media engagement (e.g., likes, comments, shares).
o Conversion rates (e.g., from ad clicks to purchases or sign-ups).
o Website traffic increases post-campaign.
SMART KPI Example:
Increase webinar attendance by 30% over three months.
4. Outline Data Collection Methods
Describe how you will gather data to measure the KPIs. Use specific methods that align with the
strategy’s objectives.
Common Data Collection Methods:
Surveys: Use for qualitative and quantitative feedback.
Analytics Tools: Google Analytics, social media insights, CRM systems.
Observations: Track behavior changes, such as increased event participation.
Interviews and Focus Groups: Gather in-depth insights from participants.
Example for an Internal Campaign:
Surveys to measure employee satisfaction with communication materials.
Tracking attendance at wellness webinars using registration logs.
5. Create a Data Analysis Plan
Explain how you will interpret the data collected to determine the strategy’s effectiveness. This
includes:
Comparing KPI outcomes with predefined goals.
Identifying trends or patterns in feedback or performance data.
Highlighting gaps between expectations and results.
Example:
Use Excel to chart survey satisfaction scores and compare them with the target
benchmark of 80%.
Strategy – Task 2 Template 2025 Complete
Task 2 Overview
Objective:
For Task 2, you will develop an evaluation plan for a communication strategy, focusing on how
you will measure its success, collect and analyze data, and incorporate improvements based on
findings. This task emphasizes planning for evaluation rather than assessing an already executed
strategy.
Key Steps to Complete Task 2
1. Understand the Communication Strategy
Before creating an evaluation plan, ensure you thoroughly understand the communication
strategy to be evaluated. If the strategy is hypothetical:
Clearly outline its objectives, target audience, and communication methods.
Example: A campaign to promote healthy lifestyle habits among employees through
email newsletters, posters, and wellness webinars.
2. Define the Objectives of the Evaluation Plan
State the purpose of your evaluation:
o To measure the effectiveness of the strategy.
o To identify areas for improvement.
o To ensure alignment with organizational goals.
3. Develop Key Performance Indicators (KPIs)
KPIs are essential for assessing the strategy’s success. Select measurable indicators based on the
strategy’s goals.
Examples by Communication Type:
Internal Communication:
o Employee survey results (e.g., 80% satisfaction rate with communication clarity).
o Attendance rates at webinars or events.
o Email open rates.
, External Communication:
o Social media engagement (e.g., likes, comments, shares).
o Conversion rates (e.g., from ad clicks to purchases or sign-ups).
o Website traffic increases post-campaign.
SMART KPI Example:
Increase webinar attendance by 30% over three months.
4. Outline Data Collection Methods
Describe how you will gather data to measure the KPIs. Use specific methods that align with the
strategy’s objectives.
Common Data Collection Methods:
Surveys: Use for qualitative and quantitative feedback.
Analytics Tools: Google Analytics, social media insights, CRM systems.
Observations: Track behavior changes, such as increased event participation.
Interviews and Focus Groups: Gather in-depth insights from participants.
Example for an Internal Campaign:
Surveys to measure employee satisfaction with communication materials.
Tracking attendance at wellness webinars using registration logs.
5. Create a Data Analysis Plan
Explain how you will interpret the data collected to determine the strategy’s effectiveness. This
includes:
Comparing KPI outcomes with predefined goals.
Identifying trends or patterns in feedback or performance data.
Highlighting gaps between expectations and results.
Example:
Use Excel to chart survey satisfaction scores and compare them with the target
benchmark of 80%.
