Stukent Test 1 Questions And Answers 100%
Correct
Which of the following is not one of the four key tenets when considering the study of consumer
behavior? Market research looks narrowly at buyer decisions to simplify the complexity
of consumer behavior
Brand marketing is the concept of building a differentiated, recognizable identity for your
company. True
The marketing role focused on driving customers into a company's purchase funnel (the detailed
steps in a customer journey from awareness to purchase), pushing them through that funnel until
they make a purchase, and doing so in a cost-effective way. acquisition marketing
The conversion funnel is to move consumers from consideration to awareness to purchase.
False
A marketer's role relative to consumer behavior ends when the consumer selects a service or
purchases a promoted product. False
, Stukent Test 1 Questions And Answers 100%
Correct
Which of the following is not an internal influence that impacts an individual's sense of self?
marketing messages
This is likely the most significant external influence on a consumer's behavior; includes values,
norms, language, religion, cuisine, and social habits. culture
Brand is a name, term, design, symbol, or any other feature that identifies one seller's good or
service as distinct from those of other sellers. True
Business people truly needing to understand when and why consumers act the way they do is
the foundation of all strategies with with a company moves forward
Brand marketers see to drive brand health, which is often defined as awareness and consideration
of and affinity for a brand. true
This states that consumers' unconscious desires drive purchase decisions, and therefore, when
marketing products and services, companies should appeal to those desires. Ditcher's
theory of motivation
Correct
Which of the following is not one of the four key tenets when considering the study of consumer
behavior? Market research looks narrowly at buyer decisions to simplify the complexity
of consumer behavior
Brand marketing is the concept of building a differentiated, recognizable identity for your
company. True
The marketing role focused on driving customers into a company's purchase funnel (the detailed
steps in a customer journey from awareness to purchase), pushing them through that funnel until
they make a purchase, and doing so in a cost-effective way. acquisition marketing
The conversion funnel is to move consumers from consideration to awareness to purchase.
False
A marketer's role relative to consumer behavior ends when the consumer selects a service or
purchases a promoted product. False
, Stukent Test 1 Questions And Answers 100%
Correct
Which of the following is not an internal influence that impacts an individual's sense of self?
marketing messages
This is likely the most significant external influence on a consumer's behavior; includes values,
norms, language, religion, cuisine, and social habits. culture
Brand is a name, term, design, symbol, or any other feature that identifies one seller's good or
service as distinct from those of other sellers. True
Business people truly needing to understand when and why consumers act the way they do is
the foundation of all strategies with with a company moves forward
Brand marketers see to drive brand health, which is often defined as awareness and consideration
of and affinity for a brand. true
This states that consumers' unconscious desires drive purchase decisions, and therefore, when
marketing products and services, companies should appeal to those desires. Ditcher's
theory of motivation
