Stukent Unit 1 Questions And Answers 100%
Correct
section 1: what is marketing
Marketing The process of communicating a company's value to customers
Advertising Process of communicating with potential customers to promote a product or
service
Brand Process of creating and maintaining the identity
Customer support A range of activities to assist customers in resolving issues; involves the
goal of promoting customer satisfaction
Distribution Path the product or service purchased travels from the company to consumer
Event planning Process of arranging trade shows, conventions, meetings, etc. that meet
determined goals, messages, or purposes
, Stukent Unit 1 Questions And Answers 100%
Correct
Marketing Research Process of gathering and analyzing information about customers
needs and preferences
media planning Process of determining the most effective approach to advertise a product
or service
Public Relations (PR) efforts made by a company to shape the way audiences perceive the
company
sales Department responsible for selling products or services to customers and meeting
the company sales goals
Sales Promotion Short-term activity the provides incentives to potential customers and
that is intended to help increase sales or create AWARENESS of a product or service
3 main goals of a marketing department 1. Increase sales
2. Build customer awareness and loyalty
3. Acquire new customers
Correct
section 1: what is marketing
Marketing The process of communicating a company's value to customers
Advertising Process of communicating with potential customers to promote a product or
service
Brand Process of creating and maintaining the identity
Customer support A range of activities to assist customers in resolving issues; involves the
goal of promoting customer satisfaction
Distribution Path the product or service purchased travels from the company to consumer
Event planning Process of arranging trade shows, conventions, meetings, etc. that meet
determined goals, messages, or purposes
, Stukent Unit 1 Questions And Answers 100%
Correct
Marketing Research Process of gathering and analyzing information about customers
needs and preferences
media planning Process of determining the most effective approach to advertise a product
or service
Public Relations (PR) efforts made by a company to shape the way audiences perceive the
company
sales Department responsible for selling products or services to customers and meeting
the company sales goals
Sales Promotion Short-term activity the provides incentives to potential customers and
that is intended to help increase sales or create AWARENESS of a product or service
3 main goals of a marketing department 1. Increase sales
2. Build customer awareness and loyalty
3. Acquire new customers
