Exam 3-Stukent Questions And Answers 100%
Correct
consumer socialization the providing of children with the skills, knowledge, attitudes and
experiences necessary to function as consumers
t or f: a reference group serves as a source of comparison, influence, and norms for consumers'
opinions, values, and behaviors true
__________ groups are groups that consumers plan to join in the future and that they have a
decent chance of joining due to direct contact with the group anticipatory aspiration
which factor affecting a reference group's influence over consumer purchase decisions is
displayed by new sneakers your friends make a point of showing off or the latest gadget you can
see your friends using conspicuousness of the product
Which factor affecting a reference group's influence over consumer purchase decisions is
displayed by a young corporate sales rep seeks the advice of a friend or imitates the behavior of a
more senior sales rep, a member of his reference group, by taking the client to a restaurant that is
frequented by executives whom he views as role models. relevant information and
expertise
, Exam 3-Stukent Questions And Answers 100%
Correct
t or f: reference groups achieve their power through word of mouth true
there are both primary and secondary membership groups true
are groups that an individual is unlikely to belong to despite the fact that they may accept and
strongly believe in the group's attitudes or closely held beliefs symbolic groups
t or f: The degree of influence that a reference group exerts on an individual's behavior depends
on a number of factors, including the individual, the product choice at hand and social factors.
true
this is a consumers feelings toward a brand. emotive tendency
this is the consumers assessment of a brand based on a set of criteria that helps the customer
understand the value the brand drives evaluative tendency
Correct
consumer socialization the providing of children with the skills, knowledge, attitudes and
experiences necessary to function as consumers
t or f: a reference group serves as a source of comparison, influence, and norms for consumers'
opinions, values, and behaviors true
__________ groups are groups that consumers plan to join in the future and that they have a
decent chance of joining due to direct contact with the group anticipatory aspiration
which factor affecting a reference group's influence over consumer purchase decisions is
displayed by new sneakers your friends make a point of showing off or the latest gadget you can
see your friends using conspicuousness of the product
Which factor affecting a reference group's influence over consumer purchase decisions is
displayed by a young corporate sales rep seeks the advice of a friend or imitates the behavior of a
more senior sales rep, a member of his reference group, by taking the client to a restaurant that is
frequented by executives whom he views as role models. relevant information and
expertise
, Exam 3-Stukent Questions And Answers 100%
Correct
t or f: reference groups achieve their power through word of mouth true
there are both primary and secondary membership groups true
are groups that an individual is unlikely to belong to despite the fact that they may accept and
strongly believe in the group's attitudes or closely held beliefs symbolic groups
t or f: The degree of influence that a reference group exerts on an individual's behavior depends
on a number of factors, including the individual, the product choice at hand and social factors.
true
this is a consumers feelings toward a brand. emotive tendency
this is the consumers assessment of a brand based on a set of criteria that helps the customer
understand the value the brand drives evaluative tendency
